Waternomics: Business Models and Exploitation

@WATERNOMICS_EU www.waternomics.eu

Project co-funded by the EuropeanCommission within the 7th FrameworkProgram (Grant Agreement No. 619660)

BUSINESS MODELS AND EXPLOITATION

SANDER SMIT | BM-CHANGE

@WATERNOMICS_EU www.waternomics.eu2

OUTLINE

▶Business model design process

▶Exploitation pilot infra

▶Exploitable results

▶Conclusion


BUSINESS MODEL DESIGN PROCESS

WaternomicsExploitable

Results


BUSINESS MODEL DESIGN PROCESS

Idea designed Problem-Solution fit Problem-Market fit

Customer Discovery Customer Validation

prototyped assessed validated validated

IDEATION ASSESSING VALIDATING ASSUMPTIONS VALIDATING CUSTOMERSSource: Strategyzer ©


STARTING POINT SUSTAINABLE RESULTS

Exploitable results

Waternomics Platform

Flow meter

Acoustic Leak Detector

FDD

Methodology

Drought Monitor

Training

Marketplace

Pilot infrastructure

Linate

Thermi

NUI-Galway NEB

CnaC


EXPLOITATION PILOT INFRA


Control X X

Maintenance X X

Simulation X X

Decision support X

Fair billing X X

Awareness X X X X

Education X X X X

Reputation X X X

Cost reduction X X

Energy reduction X

VALUE OF SMART WATER IN PILOTS


DISENTANGLING PILOT INFRA

pilots


POST-PROJECT PLANS PILOT INFRA

Linate

Positive response from management

Integrate platform in daily operations

Plan to install platform also at Malpensa Airport

External partner for platform support

Thermi

Municipality positive about concept

Households will be offered to continue on a voluntary basis

Discussions about service model ongoing

NUI-Galway

University adopts platform for education and future research

Plan to expand to other buildings on the campus

Galway City council recognises business potential of platform

CnaC

Infrastructure integrated in building

pilots


EXPLOITABLE RESULTS


MARKETPLACE + METHODOLOGY

Collaborative exploitation by ULTRA4 & R2M• Developing new proposition based on Marketplace and Methodology• Offered on a Smart Water as a Service basis, • Targeting industries and public buildings in southern Europe• Looking for funding for commercialisation proposition

+


ACOUSTIC LEAK DETECTION

Follow up research by UNESCO-IHE & TU-DELFT• Further research on microphone and analytical software• Use of fingerprinting techniques for tracking of water appliances• Test in different environments• Partner VTEC interested in research results (low cost sensor)


SMART BUILDING PLATFORM

Smart building platform• Waternomics sensors and applications basis for collaboration Simaxx• Integration of Waternomics applications in Simaxx’s smart building

platform• Pilot defined with S-Clusiv business centre in the Netherlands• Looking for funding commercialisation activities

+


IOT-PLATFORM

Spin-off company iSENSIT• IoT platform technical basis for iSensit, a spin-off from VTEC • Platform extended with additional sensors (accelerometers, gyroscopes,

temperature, humidity… )• New propositions for fitness and health of working force • Currently 8 FTE working for iSensit


CONCLUSION


CONCLUSION

Waternomics showed that a Smart Water System does create end-user value

There is no one size fits all solution. Context matters. Value propositions and business models need to be designed specifically for selected target

customer groups.

Project results are basis for follow-up research and new business initiatives


waternomics.eu @waternomics_eu


This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 619660.

waternomics.eu @waternomics_eu

This project is member of and

Waternomics: Business Models and Exploitation

Technology

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