Watercooler of 2023
18
The Watercooler of 2023 How TV and Conversations Will Change Somrat Niyogi
description
Transcript of Watercooler of 2023
The Watercooler of 2023How TV and Conversations Will Change
Somrat Niyogi
THE STATE OF
TELEVISION
social·tv
noun1. a general term for technology that supports communication and social
JUST A FEW
NUMBERS
Less than 50% of 18-34 audience watch Live TV
72% percent of users under 25 use Twitter, Facebook, and/or other mobile applications
while watching TV
Nielsen Q2 2011http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/
The DVR is on the rise
WHAT WILL
MATTER?
TIMELINESS1.
CONTEXT2.
RELEVANCE3.
TIMELINESS
CONTEXTRELEVANCE