Warwick Conferences 9 March 2018 - HBAA March... · 2018-03-14 · • Relaxed catch-ups and...

Members Meeting

Warwick Conferences

9 March 2018

Warwick Conferences

Richard Harrison Head of Training Conference Centres

Warwick Conferences

130 55 204Seat

theatreSpaces Hotel-styled

bedrooms

225Restaurant

capacity

Spaces designed to inspire creativity and encourage collaboration

• Tailored to the millennial market• Ideal for idea generation and

knowledge sharing• Chalkboard walls, bean bags and

slippers

• Heart of the home• Congregation and collaboration• Fridge stocked with the team’s

favourite treats

• Lounge style furniture• Relaxed catch-ups and briefings• Creates fluency and reduces

tensions

180Meetingcapacity

42 154 180Spaces Hotel-styled

bedroomsRestaurant

capacity

100Meetingcapacity

29 121 120Spaces Hotel-styled

bedroomsRestaurant

capacity

Click here to see the virtual tour

400Meetingcapacity

650 358 LakeSqm event

space

Hotel-styled bedrooms

Lakesidelocation

https://my.matterport.com/show/?m=NvBk57hhrZK&utm_source=4

522Sqm ofevent space

1,200Bedrooms

700Rural

parkland

1,200Seat

theatre

479 hotel-styled en-suite bedrooms available at the TCCs1,200 campus bedrooms available at Conference Park

Conference Park

Flavour ofAward winning

Flexible & tailored to

mo

nth

The

Seasonal

Locallysourced

your needs

• Delivering a a taste of the Warwick experience to the customer

• Showcasing locally sourced and healthy food offer• It’s smart livery showcases the Warwick

Conferences brand on the road

Where do we use it?

• Agency events• Client visits• On site events• Exhibitions• Local supplier engagement to voice our message

out to our customers

The Meetings Show

Ross Barker, Commercial Director

#meetingsshow

Ross Barker| Commercial Director

TMS 2018 Update

Date change

2 Day format

Pre-show conference

Refreshed hosted buyer offer

New advisory board members

Investments in hosted buyer, education and marketing teams

#meetingsshow

What’s New!

#meetingsshow

NEW, STREAMLINED

PROPOSITION

THE HOSTED BUYER PROGRAMME

3-DAY ATTENDANCE• Pre-show conference and both days

of the show• Minimum requirement of 16

appointments• 2 nights’ accommodation on

Tuesday 26th June and Wednesday 27th June 2018

• Travel and transfers provided

2-DAY ATTENDANCE• Hosted Buyer Networking Reception• Both days of the show• Minimum requirement of 16

appointments• 1 or 2 nights’ accommodation• Travel and transfers provided

1-DAY ATTENDANCE• One day at the show• Minimum requirement of 6

appointments• Travel available upon request

#meetingsshow

REGISTRATION AND

DIARIES

DIARY FUNCTIONALITY

• 2017 hosted buyers can register with a single click for 2018

• Easy upgrade process for visitor buyers wishing to join the hosted programme

• Exhibitor diaries can now be assigned to a specific member of staff so that the buyer comes to the appointment knowing who they are meeting with

• Buyers can now add a message to their meeting request giving exhibitors more detail on what they’re looking for

• Education sessions easily slotted into diaries

#meetingsshow

HOSTED BUYER

RECRUITMENT

GROUP COORDINATORS

Incentives for group coordinators include:• Hosted buyer welcome reception ticket• Hosted buyer lounge access • Money off 2019 stand space • Marketing and PR support to help

promote stand presence• Inclusion in ‘preferred’ list of exhibitors

with telemarketing support

Currently 30% ahead YOY on group coordinator numbers

INDIVIDUAL RECRUITMENT

• Team of internal telemarketers to start individual recruitment earlier in the campaign

• More control of the audience being targeted

• Direct feedback from buyer audience

#meetingsshow

• Easy to schedule in diaries around hosted buyer meetings• A comprehensive needs based research programme undertaken• Delivering value and time ROI equally across the event• New challenge-led content streams catering for associations, corporates

and agencies

EDUCATIONDelivering a programme relevant to needs of you & your

customers

#meetingsshow

• 900 - 1,000 Hosted Buyers

• 70% UK

• 30 % International

• 1,300+ Visitor Buyers

• 1:1.4 hosted buyers per exhibiting company

• Average meetings per exhibitor to 17 up from 13

• 700 exhibitors

• 60 international destinations

TMS 2018

HBAA Setting the standards for the events and hospitality sector HBAA @The_HBAA HBAA The_HBAA

14th June Come Dine With Us – open to all members

26th June Meetings Show & HBAA – Red Carpet Buyer event - for HBAA agencies, aimed at bookers

19th July HBAA Annual Forum – open to all members

28th Sept Independent Venue Showcase – open to independent venues and HBAA agencies

HBAA EVENTS Coming next…


• Launch date:-

26th March 2018

HBAA IMMERSION

Meetings Benchmarking

Paul Hussey & Jim Quintrell

The MeetingsBenchmark Ltd ©2018

www.meetingsbenchmark.com

LIVE REAL TIME MEETINGS BENCHMARK REPORTING - PAST AND FUTURE

MeetingsBenchmark draws on data provided by subscribing agents, venues and booking channels. At Friday 2 March ..

£388,814,705.61 spend across 211,918 meetings and 8250 venues


2016 – 2017 UK ANNUAL SPEND

2017

2016


2017

2016


2016 – 2017 RATES AND VOLUME

2018

2017

2016


2018 RATES INDICATOR

2018

2017

2016


2016-18 MEETING SIZE


January 2018 spend


2017 BUSIEST WEEK DAY OVERALL?


2017 WEAKEST WEEK DAY OVERALL?


2017 WEEK DAY OVERALL

22%

28%23%

19%

8%

Weekday Split

Monday

Tuesday

Wednesday

Thursday

Friday


BUSIEST MONTH?


AND QUIETEST EXCL AUGUST


BUSIEST MONTH

£0

£2,000,000

£4,000,000

£6,000,000

£8,000,000

£10,000,000

£12,000,000

£14,000,000

£16,000,000

£18,000,000

January February March April May June July August September October November December


2017 BUSIEST DAY OF THE YEAR

Which Month ?



Which Date?


LEAD IN TIMES ALWAYS SHORTER…..

2016

2017


ALWAYS SHORTER…..


HBAAINTRO RATE£599

HBAAINTRO

RATE£299

[email protected] [email protected]

mailto:[email protected]



HBAA Suppliers - Getting involved

We’re ready for you !

Why a charge ? …..and a discount ?

How exposed ?

How easy ?

HBAAINTRO

RATE£299

HBAAINTRO RATE£599

[email protected] [email protected]



Venues of Excellence


www.meetingsbenchmark.com

Jon Terry

Partner, PwC

Women in Hospitality, Travel & Leisure 2020WiH2020 Review

Jon Terry March 2018

www.pwc.com

PwC59

47% 53%

Will the HTL industry achieve the target set by the Davies Report and Hampton-Alexander Review of 33% female executive leadership by 2020?

PwC60

47% 53%

The Working Group

PwC61

47% 53%

Women in Hospitality, Travel and Leisure 2020

PwC62

47% 53%

The Report

• Korn Ferry: interviewed more than 100 Chairmen, CEOs, HRDs and senior leaders

• PwC: assessed the sector’s D&I reputational risk

• Oxford Brookes: surveyed millennials and search firms

• People 1st: provided context and challenge

PwC63

47% 53%

Contributions

• Lancaster University: research from MBA students

• Fresh Limits: higher EQ CEOs and ‘imposter syndrome’

• Criticaleye: the power of networks and the value of mentoring

• Women Returners: ‘returnships’ and ‘supported hiring programmes’

• Government Equalities Office: the gender pay gap

• Withers Worldwide: sex discrimination, positive action and quotas

PwC 64

47% 53%

Quotes from industry leaders

“ Hospitality is a fantastic industry where women’s innate communication and organisational skills are high valuable and valued. I would encourage young girls and women […] to embrace hospitality as a career and be confident, brave and, most important of all, be yourself.”

Alison Brittain, CEO Whitbread Plc

“It’s disappointing that there are not enough women at the top. Generally, there needs to be greater diversity overall when it comes to appointing people to senior leadership roles as this can only benefit decision-making by bringing new skills and competencies and different perspectives into the mix. I’d like to see more women at all levels especially in aviation, as pilots, in operations and in management roles. ”

Christine Ourmieres-Widener, CEO Flybe

PwC65

47% 53%

The HTL Leadership Challenge

Male Female

World population 50% 50%

3% of the CEOs in the HTL sector are women 97% 3%

1 female Chairperson 99% 1%

5 female CEOs across ALL sectors of travel, hospitality, leisure, gaming and casual dining in the Top 150 UK companies across the whole industry

145 5

PwC66

47% 53%

Hampton Alexander review – 33% by 2020

• HTL Companies in the FTSE100

PwC67

47% 53%

Hampton Alexander review – 33% by 2020

▪HTL Companies in the FTSE250

PwC68

47% 53%

UK HTL CEO Appointments 2016-2017

• 24 new CEO / MD appointments across the industry in the previous 12 months

• Only 1 female CEO appointed

PwC69

47% 53%

Excluding HRDs:

Across the whole sector – theNumber of female Executive Directors drops to 20.7%

Reducing to 3% in the CEO seat

Women in Hospitality, Travel & Leisure – WiH2020 Review, 2018

UK HTL - The Pipeline for Senior Women

PwC70

47% 53%

• A significant number of smaller businesses did not perceive there to be an issue to address / had not thought about the issue

• Attrition at middle management level is high

• Culture hinders progress - resulting in women leaving sector

• Balance of working conditions / hours with family commitments

• Listed companies have made more progress

• Unconscious bias in recruitment decisions

• Appointments from outside the sector have helped the numbers

• More Opinion formers need to back the cause

• A lack of celebrated female role models

• Some notable exceptions stand out

Survey Key Findings / Barriers to Progress:

PwC

Assessment of diversity & inclusion in the hospitality, travel, and leisure

industry, and its effect on brand and reputation

71

PwC72

47% 53%

There are considerable risks from a poor diversity and inclusion reputation

Risks

1

5

4

2

3

Deterring talent

Difficult questions from investors

Eroding Government support

Greater media attention

Putting off customers

PwC73

47% 53%

Understanding diversity and inclusion in the hospitality, travel and leisure sector

Strategy

Leadership

HR processes

Other diversity and inclusion areas

4 diversity and inclusion areas

Consistent maturity scale

Defined

Simplistic

Advanced

Leading

PwC

74

47% 53%

We analysed 26 companies from the hospitality, travel, and leisure sector

PwC

Make the most of what you are doing at both organisation and industry level

Make the most of your diversity and inclusion advocates

Assign accountability to industry leaders and report progress

Fully embrace the Women in Hospitality, Travel & Leisure initiative

75

47% 53%

What individuals can do

PwC76

47% 53%

The hospitality, travel and leisure sector’s diversity and inclusion challenges are an opportunity…

… for individual organisations to focus on creating a clear approach and plan for their diversity and inclusion efforts and the sector to collectively be seen to prioritising the issues.

… to create momentum and leapfrog to be seen (and become) one of the leading diverse and an inclusive sectors.

PwC

77

47% 53%

What is WiH2020 about?

WiH2020 is devoted to increasing women’s representation and diversity as a whole in leadership positions across the HTL industry

• Research

• Collaboration

• 1Voice for diversity across the HTL industry

• Commitment

PwC78

47% 53%

The Diversity in Hospitality, Travel and Leisure Charter

https://www.pwc.co.uk/industries/hospitality-leisure/women-in-hospitality-and-leisure/sign-up-to-the-women-in-hospitality-travel-and-leisure-charter.html

PwC

79

47% 53%

Signatories of the Charter

PwC

80

47% 53%

A final reflection

“It’s hard for any individual company to achievegreat strides alone: collaboration is key. We areworking together towards a shared goal; manymen and women taking even small steps togetherin the same direction can create powerfulmomentum and accelerate progress.”

Helena Morissey, Founder of the 30% Club


It’s Coffee Time

The Future in 15 – Live!

How to maximise the ROI of small meetings with online bookings

Caleb Parker with

Adam Simpson Heather Swatkins Mark Nunan Joanna Fisher

etc venues venuedirectory.com MeetingsBooker.com Kew Green Hotels

Motivational Maps: Recognising what motivates you and your team

Rosemary Bannister, HT Training

HT Training Ltd

HBAA Members Meeting

Motivate

Challenge

Nurture

Support

Inform

Inspire

Welcome

This Photo Unknown Author is licensed under CC BY-NC

Motivation = The Holy Grail

Maslow’s Hierarchy of Needs

PHYSIOLOGICALFood, Water, Shelter

SECURITYProtection from threat / danger

BELONGINGLove, acceptance, part of group

SELF-ESTEEMRecognition, feeling worthwhile

SELF-ACTUALISATIONCreative, using full potential

Abraham Maslow

1908 - 1970

Motivation

• What is Motivation?

• How does it feel to be

demotivated?

• How does it feel when you

are motivated?

This Phot by Unknown Author is licensed under CC

Hertzberg

The Foundations

Motivational MapsMotivation

Financial Rewards?

www.youtube.com/watch?v=u6XAPnuFjJc

http://www.youtube.co/

3 Areas of Motivation

The 9 Motivators

94

•9 motivators in one bar graph•In rank order from top to bottom•Spikes and inverse spikes•Extremes above and below the line.

Page 6 – Personal Profile

The Way Forward

Contact: Rosemary Bannister

[email protected]

07811 465930


Warwick Conferences 9 March 2018 - HBAA March... · 2018-03-14 · • Relaxed catch-ups and...

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