Warren career portfolio
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Transcript of Warren career portfolio
Changa u t o b i o g r a p h y & p o r t f o l i o
Warren
Yo u CAN F I N D THE S E FROM N E X T PAGE S
OUTL INE
P e r s o n a l i t y & D r e a m
W o r k J o u r n e y
P r o p o s a l
P o r t f o l i o
TraitsPersonality
Traits
Dream
Star, a symbol represents what I believe, I think everyone is meant to be shine, even you are in the darkness.
Dare to dream and make it happen, work as hard as possible until you’re showing glory.
My dream is to build a brand for people, giving them strength, making them polish themselves, shine like a star.
Proactive, scanning for opportunities, show initiative, take action, and persevere until they reach closure by bringing about change
Responsible, willing to have ownership onevery task, do it until do it right
Strategic, with good problem-solving skills and sharp strategic thinking ability
Left-handed, born to be creativeNot just a unrealistic dreamer, by using practical ways to promote innovative thinking
Dream & Quote"When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”
-Leo Burnett
Implementmarketingplansincluding digitalmarketing,SEO,mediabuy,socialmedia,consumerevents,onlinecampaign,memberacquisition,etc.
Brand marketing Digital marketing
Advertising (ATL, BTL, Digital) Mobile and website development
Marketing strategy Brand positioning & go-to-market planning
E-COMMERCE
Social media & content marketingSales analysis
Marketing communication
Marketing skills
Account Executive 2012.06-2013.09
MarketingSpecialist2013.09-2014.01>>
MarketingSupervisor2014.04-2015.05
>>MarketingManager2015.06-2016.09
CommunityAssistantManager2016.09-Now
WORKMOM
Work mom, the hardest job in the world, also the biggest market in Taiwan, they need to deal with a lot of tasks from workplace and home. They are willing to pay extra money to trade off more time with family. This is a crucial target market we should develop.
How to build a e-commerce channel fulfill mom’s needs, and gain the loyalty of friDay shopping? What kind of clever helper can save time for them, and improve the quality of life is we need to think of.friday shopping mom channel
#e-commerce case
Proposal
HOUSEWORK
According to survey, in Taiwan, moms average spend 4.3 hrs. on housework after they get off work. Such as taking care kid, cleaning house, making meals, doing laundry etc… They don’t have time for break, which makes them feel stressed.
Housework channel of friDayshopping, provides you useful tips about housework. Products that we select can save you much time, more effective, more efficient. You can have good time with family, instead of doing housework all day long.
EvolutionalEmotionalProduct
Functionality Zone
Kitchen gadget
Living room gadget
Bathroom gadget
Bedroom gadget
Less
Lot
Product
Kid’s room gadget
4 dimensions times 5 zones = Unlimited solutions
Gadget function: Cleaning, Organizing, Productivity
EX: The Nessie Family
Exist product with fancy or designed outlook, people can understand how it works by its picture.
EX: Nicer Dicer Plus
Exist product with little innovations, easy to use and time-saving. People can feel convenient by comparing to old one.
EX: Aswy Ondo Air Touch
Exist product with fancy or designed outlook. It needs more contents (Video, article) to demo how it works and show its value.
EX: SCiO
Innovative product, fulfill human’s unmet needs. It needs more contents (Video, article) to demo how it works and show its value.
KitchenKitchen time-saving gadget
BathroomBathroom relaxing gadget
BedroomBedroom cozy gadget
Kid’s roomKid’s room carefree gadget
Living roomLiving room pleasurable gadget
Home MagicHousework can be done effortlessly
For Facebook ads, we used content-based catch to attract people, making them want to know more information. Our CTR performance
is 200% better than other teams during the same period. Home magic channel accounted for 15% of total sales on life goods category .
Home magic media performance
Life goods category media performance
5.91%
2.83%
15%
Life goods category total sales
Home magic accounted for
Best 100 home gadgets you should have 5 home gadgets will surprise you and make life better
Click through rate Sales performance
CHRISTMAS
Christmas is always an important market for online shopping sites. The competition is fierce. All the brands want to drive the sales at this moment, by offering big discount and promotion to attract people.
For a new brand just launched for few months (2014.10), friDayshopping is lack of awareness. How to get people’s attention and make them what to shop on friDay, is a big task for marketer.friday shopping digital campaign
#CONTENT MARKETING
Proposal
Taiwanese love to exchange gift during this holiday, every person might attend several parties. But they have problem on picking a good gift for Christmas party. It takes time and effort to find a good gift.
FriDay shopping has a good taste on picking gift, giving you the best solution for every scenario of party on Christmas.
Who said all the experience are good when you were exchanging gift?
Fear can be gone if people shop on friDay
Horror storyChristmas’
Creative theme6 “ghosts” we’re scared
Dramatic couple
Picky girl
Refer to people who have fake smile when she got a
gift, but secretly complain it
2 faced girl
Lonely guy
Refer to people who are too serious and picky about
exchanging gift , such as rule, gift price, gift taste
Last minute boy
Refer to people who prepare gift on last minute
before party starts
Same Gift woman
Refer to people who are not welcome to party because he prepare used-gift from
home for exchanging
Refer to couple who arguing about how to please other on
Christmas celebration
Refer to people who have no creative on picking gift, always prepare predictable
and no surprising gift
We create 6 characters, each one represents different kind of person who is not welcome on exchanging gift party.
6 “ghosts” we met on exchanging gift party
Lon
ely g
uy
The lamp received last Christmas
Point out some people's behavior you are familiar with when exchanging gift
Since then, no one is willing to exchange gift with him, that’s why he called “Lonely guy”…
I would like give you European style lamp….
Once a upon time, there is a ghost scares people on exchanging gift
Christmas’ horror story
Every Christmas eve, he tends to rummage through his room to see if anything can be re-packing for gift
The tea set freebie from shopping mall
Might eatable cookie from unknown brand
However, story always ends badly
Screw you European !!!!!!
That gift is I gave you last year!!!!!
Hehe, No one will find out I take unwanted gift
from home as gift.How smart I am~~
Instead of sale-driven, same old, and boring banner, we let people see like this.
Using character starts countdown everyday until Christmas, revealing some hook to let
people be curious about how it will end.
According to storyline, we select the best gift for you to avoid this situation and don’t be that ”ghost” is not welcome in this season.
Don’t wanna be Lonely guy?!Try this!
Christmas horror story media performance
Hot sale mdia performance
Click through rate
6.79%
1.35%Sales performance
15%
Total salesby that period
Christmas horror story accounted for
Social media campaign acquired nearly 10,000 likes, and was shared by 200 others. Moreover, lots of creative responses from netizens, it seems like everyone has been haunted by those "ghosts" for a long time.
Social media performance
website development
1Thermos*2,
HeySong,
Far Eastone
Telecommunications Co.*4,
friDay shopping
Zoom X friDay
Portfolio
APPLICATIONdevelopment
2Cigna*3
IDEXX
Portfolio
DigitalCampaign
3Social media campaign
Content marketing
Pizza hut
FriDay shopping
Ctbcbank
Portfolio
4TVC
Press event
Print ad
Radio
McDonald's, pizza hut baileys, johnnie walker
ATLcommunication
Portfolio
BTLcommunication
5Poster
Brochure
Leaflet
Standee
Outdoor ads
Product display
McDonald's, pizza hut baileys, johnnie walker
Portfolio
