WARNING: THIS GUIDE IS FOR BUSINESSES SERIOUS ABOUT VIDEO · WARNING: THIS GUIDE IS FOR BUSINESSES...

1
WARNING: THIS GUIDE IS FOR BUSINESSES SERIOUS ABOUT VIDEO Working out what your audience cares about is the best way to come up with video content ideas. Without taking the time to research you’re potentially guessing and risking your marketing spend. Below are 6 sections which will allow you to jot down potential problems your ideal clients and exisitng clients have which you could create content on to prove to your audience youre of value and know your stuff. You might not need to fill out every section. If you alread know you want to focus on Awareness for example then only brainstorm this part. Otherwise get all of your team who will attend the brainstorm meeting to fill this out on their own and then bring it to the meeting to present to the group.

Transcript of WARNING: THIS GUIDE IS FOR BUSINESSES SERIOUS ABOUT VIDEO · WARNING: THIS GUIDE IS FOR BUSINESSES...

Page 1: WARNING: THIS GUIDE IS FOR BUSINESSES SERIOUS ABOUT VIDEO · WARNING: THIS GUIDE IS FOR BUSINESSES SERIOUS ABOUT VIDEO Working out what your audience cares about is the best way to

WARNING: THIS GUIDE IS FOR BUSINESSES SERIOUS ABOUT VIDEO

Working out what your audience cares about is the best way to come up with video content ideas. Withouttaking the time to research you’re potentially guessing and risking your marketing spend.

Below are 6 sections which will allow you to jot down potential problems your ideal clients and exisitng clients have which you could create content on to prove to your audience youre of value and know your stuff.

You might not need to fill out every section. If you alread know you want to focus on Awareness for example then only brainstorm this part.

Otherwise get all of your team who will attend the brainstormmeeting to fill this out on their own and then bring it to themeeting to present to the group.