Are you serious about social?

We wanted to see how

responsive the UK’s top

retailers were on social channels.

Click next to find out

Social media is exploding

4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook

But most are just shouting

They aren’t listening…

…or engaging

We asked each of the 25 retailers a question on Facebook and Twitter…

On Facebook, 50% of questions posted on retailers’ walls were

left unanswered

It was worse on Twitter with 75% failing to reply

And when we posted a negative comment, the response was even worse…

…with 89% of negative comments on Facebook

ignored

Read the full research

http://www.auros.co.uk/serious

Flickr credits

• Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/

• Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/

• Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/

• Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/

• Fingers in ears -http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/

• Wasteland -http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/

• Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/

• Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/