Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy...

Warm-up: In your notebooks….

• Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

Modes of Persuasion: LOGOS

• Logos is logical appeal or the simulation of it, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. Having a logos appeal also enhances ethos because information makes the speaker look knowledgeable and prepared to his or her audience. However, the data can be confusing and thus confuse the audience. Logos can also be misleading or inaccurate, however meaningful it may seem to the subject at hand.

• Remember the word “logic” is like appealing to your brain!

Modes of Persuasion: PATHOS• Pathos is an appeal to the audience’s

emotions, and the terms pathetic and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener.

Think of the word “pathetic” to remember emotions

Modes of Persuasion: ETHOS

Ethos is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. It can be done in many ways:

Remember the word ethical—looking for people with experience.

What do all these pictures have in common?

Persuasive Techniques

PROPAGANDA: techniques used to influence opinions, emotions,

attitudes or behavior.

(Otherwise known as: PROPAGANDA)

What is persuasion?

Generally an Generally an appeal to emotion, appeal to emotion, not intellect.not intellect.

An attempt to An attempt to change your change your behaviorbehavior

It attempts to It attempts to

“guide“guide your your choice”choice”

Who uses propaganda?• Military• Media• Advertisers• Politicians

•You and I!!!

Propaganda Techniques•Bandwagon Technique•Testimonial•Loaded Word•Misuse of statistics•Name calling or stereotyping•Plain Folks•Snob Appeal •Transfer

Bandwagon Technique

•Everyone is doing it! You should too!!!

Testimonial• Testimonials are

quotations or endorsements which connect a famous or respectable person with a product or item.

Loaded Word•Use

“loaded” words like . . . – new– improved– best

Misuse of Statistics

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

When the statistics are based on a falsehood.

Name Calling or

stereotyping Smears or damages an Smears or damages an

opponentopponent

Often used by politiciansOften used by politicians

In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

Snob Appeal•aims to flatter

•Makes insinuation that this product is better than others.

•“avant garde” ahead of the times.

The ultimate driving machineLexus sports car

Plain Folks• Makes the leaders look like Plain folks (mom and pop

style).- a convincing method to

show they are just common people.

- Opposite of snob appeal

Transfer

-Feelings (good or bad)are transferred to something else.

Transfer tries to make you view something in the same way as they view something else.

In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

PRACTICE:What type of propaganda technique is used

in the following ad?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

B. Loaded word

Rules of the Game:1.) This is a competition!!2.) You must pass the board each time. Everyone is participating!!3.) You may use the letters, instead of writing out the words.4.) You can not YELL out! (or you lose a point!)

What type of propaganda technique is used in the following

ad?

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer

C. Testimonial

C. Testimonial

Loaded Word

What type of propaganda technique is used in the

following ad?A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

D. Name Calling

What type of propaganda technique is used in the following ad?

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

A. Bandwagon


C. Testimonial

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer


Loaded Word

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of

StatisticsH. Transfer


Bandwagon

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

What type of propaganda is this?

• Misuse of Statistics

95% of 95% of homework homework assigned is assigned is busy work busy work and is not and is not beneficial beneficial to the to the student!student!

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of

StatisticsH. Transfer


• Snob Appeal

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer

Testimonial


B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer

D. Name -Calling


B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer

F. Snob appeal


B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal


H. Transfer

B. Loaded Words

In your groups:Have your leader come and choose: -3-4 magazines &-8 post-it notes.

- Identify 7 out of the 8 propaganda techniques. Label them on your post-it and stick them on the advertisement.

You will share them!

Choose a type of persuasive device. Come up with an advertisement. You must use

color!You may use ONLY the following:

1.) Misuse of statistics2.) Name calling or stereotyping

3.) Plain Folks4.) Snob Appeal

5.) Transfer6.) Loaded Words

On the back, explain which type of propaganda it is and why.

Individual assignment: Due Monday

Warm-up: In your notebooks…. Write about a time you convinced someone to do something or buy...

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