Do Now: In your notebooks….

• Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

What do all these pictures have in common?

Persuasive Techniques

PROPAGANDA: techniques used to influence opinions, emotions,

attitudes or behavior.

(Otherwise known as: PROPAGANDA)

What is persuasion?

Generally an Generally an appeal to emotion, appeal to emotion, not intellect.not intellect.

An attempt to An attempt to change your change your behaviorbehavior

It attempts to It attempts to

“guide“guide your your choice”choice”

Who uses propaganda?• Military• Media• Advertisers• Politicians

•You and I!!!

Propaganda Techniques•Bandwagon Technique•Testimonial•Loaded Word•Misuse of statistics•Name calling or stereotyping•Plain Folks•Snob Appeal •Transfer

Bandwagon Technique

•Everyone is doing it! You should too!!!

Testimonial• Testimonials are

quotations or endorsements which connect a famous or respectable person with a product or item.

Loaded Word•Use

“loaded” words like . . . – new– improved– best

Misuse of Statistics

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

When the statistics are based on a falsehood.

Name Calling or

stereotyping Smears or damages an Smears or damages an

opponentopponent

Often used by politiciansOften used by politicians

In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger."

Snob Appeal•aims to flatter

•Makes insinuation that this product is better than others.

•“avant garde” ahead of the times.

The ultimate driving machineLexus sports car

Plain Folks• Makes the leaders look like Plain folks (mom and pop

style).- a convincing method to

show they are just common people.

- Opposite of snob appeal                                                             

Transfer

                   

-Feelings (good or bad)are transferred to something else.

Transfer tries to make you view something in the same way as they view something else.

In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

PRACTICE:What type of propaganda technique is used

in the following ad?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

B. Loaded word

What type of propaganda technique is used in the following

ad?

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

C. Testimonial

C. Testimonial

Loaded Word

What type of propaganda technique is used in the

following ad?A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

D. Name Calling

What type of propaganda technique is used in the following ad?

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

A. Bandwagon

What type of propaganda technique is used in the following ad?

C. Testimonial

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

What type of propaganda technique is used in the following ad?

Loaded Word

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of

StatisticsH. Transfer

What type of propaganda technique is used in the following ad?

Loaded Word

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of

StatisticsH. Transfer

What type of propaganda technique is used in the following ad?

Bandwagon

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of StatisticsH. Transfer

What type of propaganda is this?

• Misuse of Statistics

95% of 95% of homework homework assigned is assigned is busy work busy work and is not and is not beneficial beneficial to the to the student!student!

A. BandwagonB. Loaded WordsC. TestimonialD. Name-CallingE. Plain FolksF. Snob AppealG. Misuse of

StatisticsH. Transfer

What type of propaganda technique is used in the following ad?

• Snob Appeal

                          

A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

Testimonial

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

D. Name -Calling

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

F. Snob appeal

What type of propaganda is this?A. Bandwagon

B. Loaded Words

C. Testimonial

D. Name-Calling

E. Plain Folks

F. Snob Appeal

G. Misuse of Statistics

H. Transfer

B. Loaded Words

In your groups:Have your leader come and choose: -3-4 magazines &-8 post-it notes.

- Identify 7 out of the 8 propaganda techniques. Label them on your post-it and stick them on the advertisement.

You will share them!

With a partner choose a type of persuasive device.

Come up with an advertisement. You must use color!

You may use ONLY the following:1.) Misuse of statistics

2.) Name calling or stereotyping3.) Plain Folks

4.) Snob Appeal 5.) Transfer

6.) Loaded Words

On the back, explain which type of propaganda it is and why.