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Wanna Play?Wanna Play?

The Gaming phenomena arrives inThe Gaming phenomena arrives in

India.India.

A presentation to the HonA presentation to the HonblebleCommerce MinisterCommerce Minister

K. Rajesh Rao,

C.E.O., Dhruva Interactive.

Ph: +91 80 2535 6644

Fax: +91 80 2535 3151

E-mail: rao@dhruva.com

Web: www.dhruva.com

mailto:rao@dhruva.commailto:rao@dhruva.com

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Global Industry

Total worldwide hardware andsoftware shipments revenue is around$ 30 billion

Major markets: USA ( 48%)

Europe ( 20%) Japan (20%)

Rest of the World (12%)

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The Global Business

25 years old, the industry is maturing Games are mainstream entertainment in USA,

EU and Japan.

Hits driven business, high risk/reward muchlike the movie industry

Game development takes time and costsmoney: a game takes 2 years to make, product

budgets range between US$ 10 to 30 million

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Indian Game Industry

Nascent industry, employs around 500 people

Providing game development services and selling original gamingcontent in India and worldwide

Indian companies: Dhruva Interactive, Indiagames, MilestoneInteractive, Paradox Studios ( A Reliance group company)

Approximate size of industry: Rs 50 crore in 2003-04

High growth trajectory: estimated to grow to Rs 400 crores by2007

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Opportunities: Global

Products: Mobile games : current market 1 Billion, expected to grow to 4

Billion by 2007

PC/console games with Indian content

Providing game development services 60 % of agame can be outsourced, the opportunity is US$1Billion a year

The Indian market will explode: At FICCI Frames2004, Mr. Mukesh Ambani characterized the decade2000 2010 as the Decade if Digital Entertainment (Broadband Bharat)

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Some achievements and

milestones

Dhruva signed by Microsoft, serviceprovider to most major global players,Secured the Chaplin franchise

Indiagames is a successful mobile game

company worldwide, licensing dealsinclude Spiderman, The Day AfterTomorrow

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Indian games industry

Constraints: Qualified, QUALITY manpower.

Example: Dhruvas existing clients want to increase business withus, be we do not have enough staffing to take up these projects.

In 2 years the industry will need 5000 people, maybe more. TheAnimation industry will need another 5000 people

Dhruva is conducting many Reach out to School initiatives.

Workshops at IITs, art schools our efforts are too little, toosmall.

Govt. and education sector support is vital for the development ofthis industry

I di M k S h i

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Indian Market: Strength in

numbers !!

Changing mindsets towards onentertainment

over 550 million Indians are below 25

years of age, 200 + million middle class 50m mobile phones by April 2005

Cheap broadband will spur PCpenetration Broadband Bharat visionwill ensure explosive growth

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India: The Market will Explode

Mobile will spearhead the introduction ofgames to the Indian mass market

Cyber cafes and Broadband enabled games forPC.

In China, 30 million internet subscribers

contribute $200 million in games revenue !

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Our suggestions

The industry: gaming and animation can employ a large number of people, provided trainedmanpower is available.

Help us in connecting with other ministries especially education

We need the govt. to promote creation of game products and Indian gaming IP eg: France,Korea, Malaysia Multimedia Corridor

Brand and image building internationally: participation in industry event such as E3, Cannes,Game Developer Conference India Pavilions in these expos

Help us cope with the current manpower constraints and the knowledge gathering process byproviding special tax rates for obtaining overseas game development consulting services

Help expand consumer base: Gaming consoles like Xbox and PlayStation2 are currentlyattracting high rates of customs duty. $150 console ends up costing $300 in India. Majorplayers like Sony and Microsoft will make investments if they can sell their consoles here at anaggressive price.