WALT DISNEY CASE ANALYSIS PPT

8/20/2019 WALT DISNEY CASE ANALYSIS PPT

1/23

Burhan U.Asif Daniyal Naseer

Danish Babar Faisal Ijaz

Fatimah Babur


2/23

HISTORY

• Started in 1923

•

Within the period of 90 year :NO.1 POSITION AS WORLD’S

MOST REPUTABLE

COMPANIES$81.83 BILLION

• Entertaining the people throughout

the world.


3/23

Mission Statement

What our business is ?Vision Statement

What do we want to become

Vision is not a S!EME" #ut an $%E!.

&o #e the leader in deli'ery of

entertainment e(perien)es*


4/23

+,-,-!E S-/+/-E


5/23

BCG STANDINGS


6/23

• rings the !"# $%&%NU% '()and

!*%$A#IN+ IN,!% -) for the rm.

• road)asting and +a#le #oth domesti)

and $nternational

• Si( V )hannels are lo)ated in the op 10


7/23

• "ews +orp ime Warner


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• Viewership

– +S .4 Million

– 5o( V 4. Million E'ery "ight

– ABC 5.4 Million


9/23

• heme par6s and resorts and theiro7ering is di7erent in di7erent areas.

• -e'enues in this segment isgenerated from the SALE OF

ADMISSION TICKETS of themepar6s HOTEL ROOM CHARGES,SALES FROM MERCHANDISE,FOOD AND BEVERAGES.


10/23

• -e'enues in)reased #y only 1E-+E".

• -e'enues of domesti) mar6etde)reased #y 38 M$$," whereasre'enues from international mar6ets$"+-E!SE% #y 132 M$$,".

• ,perating in)ome %E+-E!SE% #y

E-+E".


11/23


12/23


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• $"+-E!S$"; 5,,% +,S and ,$ !"% -!"S,-!$," -$+ES.

Where Disney stands now?

%isney is the leader in theme par6s with an8.E S?!-E.

ut +ompetition is in)reasing.,)ean par6 "+ /ni'ersal and +arni'al+orp. ma@or )ompetitors.


14/23

• Studio entertainment is the 3RD +,"-$/,- ,5 -EVE"/E for%isney.


15/23

(I M!""!#% &'1' &'' )C*+-

-e'enues

heatri)al %istri#ution 20A0 132A AA=

?ome Entertainment 2444 242 B3C=

ele'ision %istri#ution and other 198A 20


16/23

•

!li)e in Wonderland D oy Story 3 o( oF)e o'er $1 BILLION

EACH.


17/23

• P++/#0 P!20-+ NBC U!4-+"

• he COMPETITIVEADVANTAGE for these two was

that they had a num#er of superstars as a)tors and produ)ers in theirmo'ies.


18/23

• $ssue:

%E+$"E of re'enue in 2011


19/23

• 3A0G store lo)ations worldwide

,haracter merchandise / *ublications

based on Disney characters.• %isney u#lishing worldwide

pu#lishes )hildren #oo6s and

magaHines.

• i)ensing 5ee D -oyalties are earned.


20/23

• otal re'enue $"+-E!SE% I 10=

• ,perating $n)ome $"+-E!SE% I 11=

• $n 2011 -e'enues #y the segment

further in)reased #y A E-+E" despitede)rease in %isney u#lishingWorldwide.


21/23

%e)rease in -e'enues from %isneyu#lishing Worldwide

• rend of online reading

• $ntrodu)e new )hara)ters and stories

to in)rease and re)apture thereadership.


22/23

• %isney online and mo#ile games.

• Su)h as oy Story 3 !li)e inwonderland et).

• ;ames for so)ial networ6ing we#sites.

• !)Juired laydom $n).


23/23

• 5o)us is to de'elop %isney we#sitessu)h as %isney.)om

• 2011 -e'enues $"+-E!SE% I 3=

• ,perating in)ome %E+-E!SE% 3

WALT DISNEY CASE ANALYSIS PPT

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