W3i case studies & testimonials
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acquire. monetize. grow. Let’s get to work. — www.W3i.com [email protected] 1.855.W3i.APPS W3i Media Campaign Drives Design Simulation Game to Top Gross Ranking W3i Delivers “After being a Top 10 grossing game in other western countries, we knew we had to penetrate the US market. We talked to many potential partners, but it was only until we spoke with W3i that we found someone who we thought could help us reach our goal. They took us from obscurity in the US to a Top 10 grossing app, rubbing shoulders with Angry Birds and Draw Something. It was through W3i’s aggressive targeting and cost effective marketing that our design simulation game was able to take the US iOS market by storm and stay there.” CEO, Design Simulation Company The Challenge The team at a leading, independent app development company knew they had a great idea when they developed a design simulation game allowing users to design their dream homes. The game was in the App Store’s Top 10 Grossing in European markets but had minimal penetration in the US. They wanted to scale by acquiring quality users in the US to penetrate this key market. The Solution The indie developer partnered with W3i to take advantage of W3i’s media buying expertise, with a goal of obtaining 50,000 US installs in 24 hours. The design simulation game was promoted across the W3i network through a performance-priced campaign. The Results Not only did users start building homes, they brought their friends and constructed neighborhoods! Installs exceeded the 50,000 install goal by 65%, 82,739 installs in 24 hours. Along with the organic installs generated from top ranking in the App Store post campaign, DAU’s climbed to more than 700,000, allowing the app to retain this position for more than two weeks. The design simulation game was now grossing more than Angry Birds--netting over $1 million for the developer. Source: AppAnnie.com Design Simulation Game
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iOS and Android mobile applications - User Acquisition and Monetization - Case Studies - Best Case.
Transcript of W3i case studies & testimonials
acquire. monetize. grow.
Let’s get to work.
—
W3i Media Campaign Drives Design Simulation Game to Top Gross Ranking
W3i Delivers
“After being a Top 10 grossing game in other western countries, we knew we had to penetrate the US market. We talked to many potential partners, but it was only until we spoke with W3i that we found someone who we thought could help us reach our goal. They took us from obscurity in the US to a Top 10 grossing app, rubbing shoulders with Angry Birds and Draw Something. It was through W3i’s aggressive targeting and cost eff ective marketing that our design simulation game was able to take the US iOS market by storm and stay there.”
CEO, Design Simulation Company
The ChallengeThe team at a leading, independent app development company knew they had a great idea when they developed a design simulation game allowing users to design their dream homes. The game was in the App Store’s Top 10 Grossing in European markets but had minimal penetration in the US. They wanted to scale by acquiring quality users in the US to penetrate this key market.
The SolutionThe indie developer partnered with W3i to take advantage of W3i’s media buying expertise, with a goal of obtaining 50,000 US installs in 24 hours. The design simulation game was promoted across the W3i network through a performance-priced campaign.
The ResultsNot only did users start building homes, they brought their friends and constructed neighborhoods! Installs exceeded the 50,000 install goal by 65%, 82,739 installs in 24 hours. Along with the organic installs generated from top ranking in the App Store post campaign, DAU’s climbed to more than 700,000, allowing the app to retain this position for more than two weeks. The design simulation game was now grossing more than Angry Birds--netting over $1 million for the developer.
Source: AppAnnie.com
Design Simulation Game
SpellCraft School of Magic - Propelled to Top Grossing Apps
W3i Delivers
“It is true of all iOS games that your job is only just getting started when you ship a game, but it is doubly true of social/mobile games, and we’ve been fortunate in picking a good partner to navigate these waters in W3i.”
The ChallengeThe developers at Appy Entertainment realized that the iOS market had shifted to the freemium model, and it was time to get on board with their next game. Appy is the developer of Trucks & Skulls and FaceFighter, both successful games launched as paid apps. The Appy developers realized that they were at a disadvantage as they had little expertise in launching and analyzing social/mobile games. To be successful it was important to quickly acquire these skills as
The SolutionAppy joined forces with W3i in producing and marketing their new game, SpellCraft School of Magic. Pre-launch W3i worked with Appy to develop the concept, determine the optimum monetization strategy and laying out a launch plan. Post-launch, W3i provided guidance on how best to market the game with targeted ad buys putting the game in front of the right audience. W3i also used its mountains of player data and analytical expertise to make the game more engaging and optimize in-app purchase touchpoints, essential elements of sustaining revenue in freemium games.
The ResultSpellCraft School of Magic was the WINNER of the 2011 148apps BEST APP EVER for Role Playing and Free To Play Games!
The launch was deemed successful propelling SpellCraft School of Magic to the top 200 in Top Grossing Apps in the App Store.
300,000 MAU’s (Monthly Average Users).
Monetize. Acquire. Grow.
Paul O’ConnerBrand Director, Appy Entertainment
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Due to changes in consumer demand, it was clear Battle Bears Royale (BBR), the new game from SkyVu, needed to adapt to the evolving freemium market. Battle Bears has a strong brand following based on the popularity of its characters, the huggable hunters. All the other Battle Bears games were developed using the paid model, and SkyVu was looking for a partner to accelerate their knowledge of the freemium model.
W3i partnered with the developers at SkyVu to co-produce their first freemium Battle Bears game. Not only did SkyVu develop BBR with multiplayer game play for the first time, it was their first game using the freemium business model. In contrast to the paid model, the freemium model requires developers to consider factors such as retention and offer placement to maximize revenue. After a receptive welcome in test markets, SkyVu launched Battle Bears Royale (BBR) globally in the App Store on December 1st, 2011.
The App Store is a competitive space full of zombies, ninjas, and birds with anger problems so how do you make room for battling teddy bears? Easy, give them war paint and bazookas. When that’s not enough, you recharge them with the support of 100+ app experts at W3i.
Monetization and Optimization - After launching the game and upon further review of the performance of the games’ virtual goods, W3i noticed a major opportunity to increase conversions and recommended more weapons and battle gear. To get more bang out of the virtual goods buck, W3i optimized the values of the virtual goods to create additional demand from users. Team W3i also suggested the use of interstitial offers after battles, prompting users to take action after returning from the bunkers. On top of that, a feature offer was prescribed to add an additional revenue stream. W3i finds that features when implemented can provide a 50% increase in revenue.
User Acquisition –W3i’s media buyers provided user acquisition strategy, execution and analysis through the first two updates of BBR to understand the sources giving the best return. With the additional revenue BBR generated from optimization, SkyVu and W3i developed and implemented a user acquisition strategy using the W3i network thus growing the user base and revenue generated.
Smarter than the Average Bear - the Ramp-up of Battle Bears Royale
www.W3i.com [email protected]
Let’s get to work. 700 million installs and growing
www.W3i.com 1.855.W3i.APPS
The Result
• December 1st, 2011 – went live in the App Store
• December 3rd, 2011 – First time in the Top 500 Grossing iPhone Apps
• December 4th, 2011 – First time in Top 25 iPhone Apps
• December 10th, 2011 – 1st Iteration: Tweaked consumables and conversion rates
• December 19th, 2011 – 2nd Iteration: Removed forced login
• January 27th, 2011 – 3rd Iteration: Adjusted 17 consumables
• March 11th, 2012 – First time in the Top 200 Grossing iPhone and iPad Apps
• March 12th, 2012 – First time in the Top 125 Grossing iPhone and iPad Games
acquire• DAU’s increased by 78%
• 7-day retention rate doubled
acquire. monetize. grow.
Let’s get to work. 700 million installs and growing
Timeline
“W3i was essential in the production and pre- and post-launch strategy of Battle Bears Royale. By moving to the freemium model and using the monetization and user acquisition tools that W3i provided supported by their expertise, we were able to beat our revenue and user acquisition goals very quickly.”
— Ben Vu, CEO, SkyVu Entertainment
Smarter than the Average Bear - the Ramp-up of Battle Bears Royale
monetize• Revenue increased by 650%
• ARPU increased by 400%
• 49% of revenue driven by interstitial offers
• $34.47 eCPM on interstitial offers during campaign
grow• Port game to Android
• Continued optimization
• Franchise brand due to popularity
W3i Mobile Testimonials
W3i Delivers
“I just wanted to express my thanks to you and the Recharge team for the advice and continued support for SpellCraft. The game is generating enormously positive reviews by users (4.5 Stars with 1,100 reviews) and has the potential to be the next big social-mobile game on iOS. We are actively working on bug fixes and enhancements to make the game more”
”W3i has proven to be a valued partner in marketing our game, My Pet Zombie. Not only did we quickly become profitable with our app, W3i helped increase the lifetime value of our users by three times. We would highly recommend using W3i to market your mobile game.”
Brian Robbins, Founder, Riptide Games
“W3i’s user acquisition efforts took my quality game, and turned it into a hit. By working with W3i, my company’s revenue and profitability increased beyond even my wildest projections. I would highly recommend W3i.” comments Raik Bittner. “We will continue to use W3i for cost effective distribution of Fish Farm and other games in development.”
Raik Bittner, Managing Director, Raix Games
“W3i knows their app marketing onions; and AppAllStar is a great tool for gaining App Store chart traction.”
Will Luton, Mobile Pie
“It was great working with W3i on the launch of our new game, Monsterz’ Revenge. With the help of their platform, Monsterz really climbed the overall rankings in the App Store. We would recommend using W3i for your next app campaign.”
Chieh Huang, Astro Ape Studios
“Our collaboration with W3i has allowed us to transition from building great games to releasing profitable games. W3i brings deep expertise in app marketing and analytics to the table, and has helped us improve the performance of our game Fairy Tale City on all key metrics across the board. It doesn’t hurt that the W3i guys are awesome to work with, and truly enjoy working on mobile games.”
Nilesh Jahagirdar, COO, YesGnome
Monetize. Acquire. Grow.
Chris UlmCEO, Appy Entertainment
