w00t! DfT "Think" Case Study
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Á The DFT needed to communicate the perils of drug driving to young adults; Á We constructed a promotion across DontStayIn that incorporated an anti drug message on all photo pages, combined with activity across the site; Á This delivered over 22m pages of promotion; Á We also distributed 25,000+ cards to clubbers, reminding them of the perils of drug driving while they were in a position to immediately react to the messaging. Influencing young clubbers in context CASE STUDY
Transcript of w00t! DfT "Think" Case Study
The DFT needed to communicate the perils of drug driving to young adults;
We constructed a promotion across DontStayIn that incorporated an anti drug message on all photo pages, combined with activity across the site;
This delivered over 22m pages of promotion;
We also distributed 25,000+ cards to clubbers, reminding them of the perils of drug driving while they were in a position to immediately react to the messaging.
Influencing young clubbers in context
CASE STUDY