w00t! Activision DJ Hero Case Study
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CASE STUDY Á For the launch of Activision’s DJ Hero game, Resident Advisor secured an exclusive prize for their users; Á Prize winners got to meet and play the game with lauded French producer Vitalic immediately prior to the launch of his album Flashmob at superclub Matter; Á Additional prizes included TV’s and game consoles; we also arranged for all 2,000 competition entrants to have tickets to the event. Making users into DJ Heroes
Transcript of w00t! Activision DJ Hero Case Study
CASE STUDY
For the launch of Activision’s DJ Hero game, Resident Advisor secured an exclusive prize for their users;
Prize winners got to meet and play the game with lauded French producer Vitalic immediately prior to the launch of his album Flashmob at superclub Matter;
Additional prizes included TV’s and game consoles; we also arranged for all 2,000 competition entrants to have tickets to the event.
Making users into DJ Heroes