VYON – Live Fan PulseA 360 Mobile Research Platform for Panels, Data Collection, Customer Satisfaction, and other Market Research Metrics

Why Are Mobile Surveys More Relevant?

Context matters:Feedback on the point of experience is more accurate and operational. “Top of Mind Feedback”

Context matters:Feedback on the point of experience is more accurate and operational. “Top of Mind Feedback”

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Inexpensively survey Customers/Fans at any venue using mobile technology

Inexpensively survey Customers/Fans at any venue using mobile technology

We design smartphone specific surveys meeting your organization & affiliates research objectives (1)

We design smartphone specific surveys meeting your organization & affiliates research objectives (1)

Fans are notified once in the venue: Geo-location Push, QR Codes on Game’s program, Flyers, PA…

Fans are notified once in the venue: Geo-location Push, QR Codes on Game’s program, Flyers, PA…

Incentives are automated and immediately redeemable (2)

Incentives are automated and immediately redeemable (2)

Results are available live 24/7 on your VYON’s secured portal.

Results are available live 24/7 on your VYON’s secured portal.

Live Fan Pulse – How it Works

(1) Short 2-3 min surveys. We recommend to stay uniform across the league, at least on the key metrics(2) Depending on the facility concession’s infrastructures.

Live Fan Pulse – Benefits

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Live Demo

1st Step - Getting fans to download the VYON App before/during the event:•Relevant and Attractive incentive to entice fans to sign up.•Mass-Emailing to existing Fan base + Social Networks post•App QR Code/Logo displayed on various materials within the facility (program, tickets…)

1st Step - Getting fans to download the VYON App before/during the event:•Relevant and Attractive incentive to entice fans to sign up.•Mass-Emailing to existing Fan base + Social Networks post•App QR Code/Logo displayed on various materials within the facility (program, tickets…)

2nd Step – Getting fans to take the satisfaction survey during/after the games:•Fans with the app will receive Push-Notifications based on current location (GPS); Fans without the app will be able to access the survey using QR Codes or Short-URL.•Instantly redeemable incentives such as Free hot dogs, Sodas, or Merchandise discounts and gift cards. High-profile sweepstakes could be implemented as well.

2nd Step – Getting fans to take the satisfaction survey during/after the games:•Fans with the app will receive Push-Notifications based on current location (GPS); Fans without the app will be able to access the survey using QR Codes or Short-URL.•Instantly redeemable incentives such as Free hot dogs, Sodas, or Merchandise discounts and gift cards. High-profile sweepstakes could be implemented as well.

3rd Step – Check results live, assess, and make educated Operational, Marketing and Commercial decisions to:•Address issues, •Consistently improve fan satisfaction, •Increase revenues as a direct result.

3rd Step – Check results live, assess, and make educated Operational, Marketing and Commercial decisions to:•Address issues, •Consistently improve fan satisfaction, •Increase revenues as a direct result.

In-Venue Implementation

Process & Research Objectives

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Measure and Assess:•Fans Demographics at the Stadium•Fans Satisfaction with Overall Experience at the Stadium•“Top of Mind” Sponsors Awareness and Brand Affinity•Fans’ Sports and Media Habits

We Partner with the organization

We Partner with the organization

They promote our app to get C-Sat for their events

They promote our app to get C-Sat for their events

We build an engaged proprietary mobile

community

We build an engaged proprietary mobile

community

Case Studies – Sporting Events

NASL – Fan Pulse•8 Clubs•Partial Season: 5 Games day for a total of 16 games•Average attendance: 3000•50-75 completed surveys per game•78% agreed to sign up to the VYON community

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Mobile App& Mobile Web Mobile Panel of

engaged research communities

QR Codes

Txt to SMS

Geo-targeting

Survey Platform

Full ServiceMarket Research

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Mobile Plus : Solution

API

Mobile Plus

+

A full suite of mobile market research toolsA full suite of mobile market research tools

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Technology Platform

Self Service Data CollectionSelf Service Data Collection Targeting ToolsTargeting Tools

DIY design survey

Manage survey

Real time analytics

Data export Geo-fencing Embedded QR code reader

Cross platform: Push, Email, QR codes, Web, Mobile web, SMS, App

FB Connect integration

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Demo – Front end

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Demo – Back end

About us – Our Parent Company: MV2 Group/EFG

• Founded in 1975• Worldwide Headquarters in Paris, France• U.S. offices in New York City and Downtown Miami• Top 25 Market Research Firm Worldwide• Largest independently-owned MR firm in France, Top 3 in Europe• 165 Full-time employees (+ Thousands of Part-timers)• $75 million global revenue in 2012• CATI (telephone interviewing technology) pioneer in Europe: 1985 (Voxco)• ISO 9001 quality certified since 1995

CONTACTCONTACTMichael WiesenfeldMike@GoVYON.com+1 917.774.9626

Michael WiesenfeldMike@GoVYON.com+1 917.774.9626

Andy BermanAndy@GoVYON.com+1 786.208.2426

Andy BermanAndy@GoVYON.com+1 786.208.2426