VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva...
Transcript of VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva...
![Page 1: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/1.jpg)
This information is confidential and property of Embraer and cannot be used or reproduced without written permission.
EMBRAER PRODUCT STRATEGY Rodrigo Silva e Souza
VP Marketing, Embraer Commercial Aviation
EMBRAER: 50 YEARS OF INNOVATION
MAXIMO GAINZA VP GLOBAL LEASING & STRATEGY
EMBRAER COMMERCIAL AVIATION
![Page 2: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/2.jpg)
AGENDA
1. A HISTORY OF INNOVATION
2. RESTORING CONNECTIVITY
3. E2: REDEFINING THE SEGMENT
![Page 3: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/3.jpg)
AGENDA
1. A HISTORY OF INNOVATION
![Page 4: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/4.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
PIONEERS IN REGIONAL AVIATION
![Page 5: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/5.jpg)
BANDEIRANTE TURNS 50!
![Page 6: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/6.jpg)
This
info
rmation is
confidential a
nd p
ropert
y o
f E
mbra
er and c
annot be u
sed o
r re
pro
duced w
ithout w
ritt
en p
erm
issio
n.
21ST CENTURY INNOVATION
E-Jets
Phenom 100
Phenom 300
Legacy 500
KC-390
E-Jets E2
![Page 7: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/7.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
E-JET-E1 OVERVIEW
• >1,600 net orders
• >1,475 deliveries
• ~100 deliveries p.a.
• >70 operators
• 50 countries
• >35 lessors
• Av. Age: 6.9 y/o
![Page 8: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/8.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
66%
17%
16%
1%
A320(1988-Present)
A318
A319
A321
A32073%
18%
8%
1%
737-NG(1997-Present)
736
739
73G
738
38%
38%
13%
11%
E-Jets(2004-Present)
E195
E170
E175
E190
E-JET FAMILY: SUCCESS EVENLY SPREAD
![Page 9: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/9.jpg)
AGENDA
2. RESTORING CONNECTIVITY
![Page 10: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/10.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
AIR TRAVEL IN RUSSIA: ESSENTIAL
MORE THAN 60% OF RUSSIAN TERRITORY BELONGS TO
FAR NORTHERN REGIONS, WHERE AVIATION IS ONLY WAY
TO TRAVEL. >20M PEOPLE LIVING IN THOSE AREAS.
![Page 11: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/11.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
WHAT GOES DOWN HAS TO COME UP
IN SERVICE FLEET IN CIS <1/2 WHAT IT WAS 30 YEARS AGO
BUT IN LAST 10 YEARS MOST TRENDS HAVE BEEN REVERSED
1448
589 324 226
1034
727
459 466
594
519
346 576
0
500
1000
1500
2000
2500
3000
3500
1988 1998 2008 2018
Fle
et
In S
erv
ice
WB
NB
X
TP
Source: Ascend (Nov-2018)
![Page 12: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/12.jpg)
E-JET IN THE CIS: GAINING MOMENTUM
0
10
20
30
40
50
60
70
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Fle
et
In S
erv
ice
E195
E190
E175
E170
31%
14%
13%
11%
10%
8%
7% 6%
E-Jet Operator Base
Europe
North America
Latin Americaand Caribbean
CIS
Africa
China
Asia Pacific
Middle East
Sources: Ascend, Embraer (Nov-2018)
![Page 13: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/13.jpg)
AGENDA
3. E2: REDEFINING THE SEGMENT
![Page 14: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/14.jpg)
E2: A NEW DESIGN ON A PROVEN PLATFORM
AVIONICS FUSELAGE
NEW INTERIOR
RAKED WINGTIPS
LANDING GEAR
NEW ENGINE AIRCRAFT SYSTEMS
4TH GEN FULL FLY-BY-WIRE
NEW EMPENNAGE
NEW WING
![Page 15: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/15.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
E-JET: REDEFINING THE SEGMENTS
130
120
110
100
90
80
70
20%
20%
E190-E2
E175-E2
2,600 NM
146 Seats HD
132 Seats SC
120 Seats DC
2,850 NM
114 Seats HD
106 Seats SC
97 Seats DC
2,060 NM
90 Seats HD
88 Seats SC
80 Seats DC
150
140 E195-E2
![Page 16: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/16.jpg)
This
info
rmati
on is
pro
pert
y o
f Em
bra
er
and c
annot
be u
sed o
r re
pro
duced w
ithout
wri
tten p
erm
issi
on.
E-JET-E2: EACH VARIANT OPTIMISED
E195-E2 35.1 m
E190-E2 33.7 m
E175-E2 31.4 m
Double digit fuel
burn reduction
More passengers and
payload
Optimum runway
performance
![Page 17: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/17.jpg)
E190-E2: EIS WITH WIDERØE The perfect tool to develop a network from an all-TP operation
![Page 18: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/18.jpg)
NEXT E2 OPERATOR: AIR ASTANA
![Page 19: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/19.jpg)
2019: YEAR OF THE E195-E2
![Page 20: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/20.jpg)
CLOSING MESSAGES
1. E-JET-E2 IS ONLY FAMILY TO SPAN 70-150 SEATS
2. REGIONAL CONNECTIVITY NEEDS RESTORING
3. THE SEGMENT IS TOO IMPORTANT TO NEGLECT
![Page 21: VP Marketing, Embraer Commercial Aviation Rodrigo Silva e ...embraer product strategy rodrigo silva e souza vp marketing, embraer commercial aviation embraer: 50 years of innovation](https://reader033.fdocuments.us/reader033/viewer/2022042005/5e6f607c14be311c03767ea9/html5/thumbnails/21.jpg)
This information is confidential and property of Embraer and cannot be used or reproduced without written permission.
С П А С И Б О !