Passion ignites

HKUST LCPe

Charles

always try to improve himself by getting feedback

from the others. UPM VP Project Chunfeng

Vision: AIESEC Value is well recognize by every stake holder

Mission:

NTLC as an individual platform, be comprehensive,

collaborative to show case impact, create more possibility of

EWA

Focus Area:

Build up a stable and sustainable branding

NTLC as a platform, be connected to show case impact

Strategy:

Customer Relationship management

Integrate our information to show case impact

Quality of AIESEC Event

Build up a collaborative network

Focus Area1:

Build up a stable and sustainable branding

Strategy 1:

Customer Relationship Management

Tactic: Regular and sustainable interaction Synergy

Action step: Publish E-Paper to our stake holder per Q All

Action step: Build up a database system to manage our list All

Action step: make sure to follow up after release E-paper and

Engage External resource, opportunity in website per Q

ER

Strategy 2:

Integrate our information to show case impact

Tactic1: Build up our show case platform, utilize our impact Synergy

Action step:

Engage EP’s, alumni and AIESECer story to our website/platform and

let it be diverse and useful

OGX,LLC,TM

Action step:

Build up youtube platform to engage our stake holder All

Tactic2: Manage our KM and IM system Synergy

Action step: Publish online LC newsletter per month to make sure everyone

will not loss the information in LC TM Action step: Create online KM system for LC (Google site)

All

Strategy 3:

Quality management of AIESEC Event

Tactic: Create a PR Event model Synergy Action step:

Product Package our Event in a series of Activities to make more

possibility of EWA to enhance our banding awareness

All

Focus Area 2

NTLC as a platform, be connected to show

case impact

Strategy 1:

Build up a collaborative network

Tactic1: LC to LC network Synergy

Action step: Synergy with North LC be an youth voice platform to

co-create regional impact (Ex: Symposium) – Regional Product LC

Tactic2: LC to campus relationship Synergy

Action step:

Be an information deliver and make sure the cooperation with other club

more smoothly ER

Action Step: Regular Publish LC event information in chirpy (http://chirpy.tw/

台大活動廣場) ALL

Action Step: Regular Publish E-paper to school which is responsible for PR

Event and Media Exposure ALL

Tactic3: LC to global collaboration Synergy

Action step: Co-create opportunity platform to

manage CEEDer/GIP/GCDP/Study Tour information

GCDP

Action step: Build up a database for International

Relationship from International Conference

All

Strategy 2:

Utilize the tool of Social Media

Tactic1: Create an atmosphere let our stake holder be

initiative engage our NTLC fan page

Synergy

Action Step: Engage our youtube platform in fan page, create diverse

environment All

Action Step: Synergy with other EB, try to co-create a learning environment

in Fan page All

Tactic: Strength up the relationship with media Synergy

Action step: Pubilish invitation letter to media / PR Event All

Action step : Regular follow up media. X

Action step : Connect our media exposure to show case impact X

Focus Area 1:

Build up a stable and sustainable branding

Focus Area 2:

NTLC as a platform, be connected to show case impact

Strategy:

1. Customer Relationship Management

2. Integrate information to show case impact

3. Quality Management of AIESEC Event

4. Build up a collaborative network

5. Utilize the pool of social media

KPI GOAL

Number of PR Event engagement 200 people/ PR Event

The Score of each PR Event Average Score 8~10/PR Event

No. of external engagement in web 5/ Each semester

Number of Media Exposure 5 / Each Semester

Number of LC to LC partnership 1/CEEDer. 3/GCDP. 1/GIP. 1/Study tour

Browse Rate of Fan page 50 like/ per month

IR & CRM Director: Responsible for manage LC to global

collaboration, campus collaboration, youtube platform and making

E-paper to interact with our stake holder

IM Director: Responsible for communicate with CEEDership and

manage our KM an IM system

PR Event Team Leader: Product package our PR Event and

responsible for ensure quality of AIESEC Event.

VP Com

IM

Director

PR Event

TL

IR&CRM

Director

Team Member

Team Member

Team Member