1213 VP Communication candidate manifesto
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Transcript of 1213 VP Communication candidate manifesto
Passion ignites
HKUST LCPe
Charles
always try to improve himself by getting feedback
from the others. UPM VP Project Chunfeng
Vision: AIESEC Value is well recognize by every stake holder
Mission:
NTLC as an individual platform, be comprehensive,
collaborative to show case impact, create more possibility of
EWA
Focus Area:
Build up a stable and sustainable branding
NTLC as a platform, be connected to show case impact
Strategy:
Customer Relationship management
Integrate our information to show case impact
Quality of AIESEC Event
Build up a collaborative network
Focus Area1:
Build up a stable and sustainable branding
Strategy 1:
Customer Relationship Management
Tactic: Regular and sustainable interaction Synergy
Action step: Publish E-Paper to our stake holder per Q All
Action step: Build up a database system to manage our list All
Action step: make sure to follow up after release E-paper and
Engage External resource, opportunity in website per Q
ER
Strategy 2:
Integrate our information to show case impact
Tactic1: Build up our show case platform, utilize our impact Synergy
Action step:
Engage EP’s, alumni and AIESECer story to our website/platform and
let it be diverse and useful
OGX,LLC,TM
Action step:
Build up youtube platform to engage our stake holder All
Tactic2: Manage our KM and IM system Synergy
Action step: Publish online LC newsletter per month to make sure everyone
will not loss the information in LC TM Action step: Create online KM system for LC (Google site)
All
Strategy 3:
Quality management of AIESEC Event
Tactic: Create a PR Event model Synergy Action step:
Product Package our Event in a series of Activities to make more
possibility of EWA to enhance our banding awareness
All
Focus Area 2
NTLC as a platform, be connected to show
case impact
Strategy 1:
Build up a collaborative network
Tactic1: LC to LC network Synergy
Action step: Synergy with North LC be an youth voice platform to
co-create regional impact (Ex: Symposium) – Regional Product LC
Tactic2: LC to campus relationship Synergy
Action step:
Be an information deliver and make sure the cooperation with other club
more smoothly ER
Action Step: Regular Publish LC event information in chirpy (http://chirpy.tw/
台大活動廣場) ALL
Action Step: Regular Publish E-paper to school which is responsible for PR
Event and Media Exposure ALL
Tactic3: LC to global collaboration Synergy
Action step: Co-create opportunity platform to
manage CEEDer/GIP/GCDP/Study Tour information
GCDP
Action step: Build up a database for International
Relationship from International Conference
All
Strategy 2:
Utilize the tool of Social Media
Tactic1: Create an atmosphere let our stake holder be
initiative engage our NTLC fan page
Synergy
Action Step: Engage our youtube platform in fan page, create diverse
environment All
Action Step: Synergy with other EB, try to co-create a learning environment
in Fan page All
Tactic: Strength up the relationship with media Synergy
Action step: Pubilish invitation letter to media / PR Event All
Action step : Regular follow up media. X
Action step : Connect our media exposure to show case impact X
Focus Area 1:
Build up a stable and sustainable branding
Focus Area 2:
NTLC as a platform, be connected to show case impact
Strategy:
1. Customer Relationship Management
2. Integrate information to show case impact
3. Quality Management of AIESEC Event
4. Build up a collaborative network
5. Utilize the pool of social media
KPI GOAL
Number of PR Event engagement 200 people/ PR Event
The Score of each PR Event Average Score 8~10/PR Event
No. of external engagement in web 5/ Each semester
Number of Media Exposure 5 / Each Semester
Number of LC to LC partnership 1/CEEDer. 3/GCDP. 1/GIP. 1/Study tour
Browse Rate of Fan page 50 like/ per month
IR & CRM Director: Responsible for manage LC to global
collaboration, campus collaboration, youtube platform and making
E-paper to interact with our stake holder
IM Director: communicate with CEEDership and manage our KM
an IM system/synergy with TM to co-create LC newsletter
PR Event Team Leader: Product package our PR Event and
responsible for ensure quality of AIESEC Event
VP Com
IM
Director
PR Event
TL
IR&CRM
Manager
Team Member
Team Member
Team Member
IM Director
● Communicate with CEEDer, co-create NTLC
website/ IM & KM system
● Synergy with TM, co-create LC online newsletter
● Synergy with PR Event TL and IR/CRM Director to
make sure information deliver
IR&CRM Manager
●Manage Opportunity platform with global
collaboration
●Regular publish E-paper to our stakeholder
●Responsible for collaboration, information deliver to
NTU and social media
PR Event Team Leader
● Responsible for leading member to create PR
Event in Campus
● Synergy with other function, product package
● Make sure the quality of PR Event