Voluntary Norfolk social media for charities - 24 Nov 2010
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Social Media Workshop Kate Elliott
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Transcript of Voluntary Norfolk social media for charities - 24 Nov 2010
Social Media Workshop
Kate Elliott
What is Social Media?
Web 2.0 A category of websites that is based on user participation and user-generated content
Share, discuss, recommend, word of mouth, communicate, exchange
www.facebook.comwww.blogger.com or www.wordpress.com
www.youtube.comwww.twitter.com
www.linkedin.com
What is NOT Social Media?
Spending all day chatting online to your mates about weekend plans
Spamming
Broadcasting sales messages without listening to customer feedback
Why should I care about using social media for my organisation?
• Twitter had 18 million global users at end of 2009 – mashable.com
• Facebook now has over 500 million active users; more than half of which visit the site at least once a day – Facebook.com
• Facebook is the second most visited website in the UK (7.14% of visits in July 2010) – mashable.com • “The age of the average web 2.0 (ergo social media) user is 33” - PC World
• 44% of UK residents have a social media profile
• 8% increase in 2010 in people who have commented on blogs
• 23% - 45% of UK web users now access content via a mobile phone
•It’s FREE!!!
Purposes that people use social media for (UK)
0% 5% 10% 15% 20% 25%
Checkednews\information\weather\sports
results
Got information on local leisure,e.g. restaurants, clubs, pubs, etc.
Downloaded maps\directions
Communicated with someonevia a social networking site.
Created \ updated a personalprofile on a social networking
site e.g. myspace \ bebo \facebook
Financial\stock marketinformation\trading
Women
Men
Reasons for joining social networking sites
How to Use Social Media for Your Organisation
• Integrate with current website
• Trial and error
• Inform and educate
• Encourage and engage conversation
• Be helpful and share expertise
• Be honest and true to your brand/ethics
Tip & Tactics
• Select your tone of voice – consistent with brand
• Don’t be too “salesy”
• Help and share
• Take care with automating content
• Watch & listen before you “speak”
• www.bit.ly and www.tinyurl.com
Ask questions & engage
“We have noticed in increase in calls to our helpline about …. – have you noticed a similar problem?”
“Join our survey about women and equality here: http://www.surveymonkey.com”
“How are your pets coping with the bad weather? Post your snow pics here”
“We have been working through the night on this rescue project” (pic and link to full story on own web)
“We’ve received a flood of donations to our charity shops this week (pic)”
www.twitter.com
• Noticeboard• Reaches wide audience• Tweeters don’t donate• Raise awareness, ask questions & recognise
supporters• #journorequest #charitytuesday• Freebridge 24 – www.twitter.com/freebridge
www.twitter.com
www.facebook.com
• Established in US for students
• Retains very “social” image
• Balancing public/personal profile
• Groups vs fan pages
• Redwings & Spillers Horse Feeds
• 15,500 fans
www.youtube.com
• Video sharing channel
• Rich media content
• 2nd largest search engine
• World Horse Welfare – 1 million
viewers
• Supports PR activity – news channels
love it!
• 5-10 min news or advice videos
• 80+ films
www.linkedin.com
• The professional/corporate “equivalent” of
• Online CV
• Events & invitations
• Contribute to discussions/groups
www.blogger.com
• Free blogging site
• Also Wordpress
• Starting a blog
• Marketing a blog – www.technorati.com
Useful Links
•www.mashable.com - Social media news•www.bbc.co.uk/click - The BBC’s technology website
Tools to update several social media networks at once
www.tweetdeck.comwww.hootsuite.com
Kate ElliottMarketing Director
Active Marketing & Design Ltd5 Progress HousePlantation ParkBlofieldNorwichNR13 4PL
Tel: 01603 [email protected]
Twitter ID: activemdkateFacebook/Linked In: Kate ElliottBlogger: activemarketingadvice
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