VOIP Presentation

© 2006 IBM Corporation

i want easier collaboration.

i want control.

i want an i.

IBM System i™

System i IP Telephony

Erik Papir

VP, Global Solutions Architecture

3Com Corporation

IBM System i

© 2006 IBM Corporationi want an i.

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For those of you who are new to IP Telephony, it can be overwhelming - here are the four things you need to know…..

The Marketplace for IP Telephony

The Benefits of IP Telephony

The Benefits of System i IP Telephony

How do I get started?

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1. The IP Telephony Marketplace

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What is IP Telephony ? Known by many names:

– IP Telephony

– Voice/Data Convergence

– IP PBX

– VoIP – Voice Over Internet Protocol

The delivery of voice services using Internet Protocol (IP)

Internet Protocol (IP) is the method by which data is sent from one computer to another on a data network– Local Area Networks (LAN)

– Wide-Area Networks (WAN)

– The Internet

Not the same as Voice over the Internet

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What the Analysts are Saying….

“We see migration to an IP telephony platform as only a matter of time for all enterprises, regardless of size or industry segment.”

—Network Computing Magazine, “The All IP Enterprise”, June 8 2006

“It is clear that, regardless of whether businesses gradually migrate existing TDM voice platforms to IP or take a more drastic

rip-and-replace approach, the future of enterprise communications lies in the IP PBXs that have become the cornerstone of enterprise

communications.”—Network Computing Magazine, “The All IP Enterprise”, June 8 2006

“While the majority of [VoIP adopters] will replicate legacy [voice] functionality, they are also planning to use VoIP for additional

applications.”—Infonetics Research, “User Plans for VoIP”, April 2006

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Transition to IP Telephony is well underway

Source: Canalys forecasts, Converged Telephony Analysis, Aug 2005

IP Telephony outsells Traditional PBX systems today

While the market transitions to open standards

Source: Business Communications Review Magazine Jan 1, 2006

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What is it?

3COM Linux OS

Hosted Partition

3COM app(s).

LANLANIP

Network 3COM Gateway

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2. IP Telephony Benefits

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Convergence is…

Voice And Data Networking

Web, eMail, Instant Messaging, Phone, Fax, Cell – all working together

Audio, Video And Data Conferencing

Voicemail, Instant Messaging And Find Me-Follow Me

Location aware And Presence aware

Secure And Accessible Communications

High Performance And Lower Costs

Higher Productivity And Stronger Customer Interactions

Opportunity to change the way your employees and your customers Collaborate

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ConvergedApplications

Telephony Network & PBX

Data Network & Applications

Telephony – Just Another Application on the IP Network

IP Telephony

CRM

WebSpherePortal

Domino/SameTime

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Convergence Example – Telephony meets SameTime

Click-to-talk Web Conf IntegrationClick-to-ConferenceClick-to-Conference

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IP Telephony delivers on cost and productivity

Moving from Traditional to IP Telephony can deliver significant benefits– Reduced costs associated with long distance, voice mail, and conferencing

– Simplified administration

– Reduced construction and maintenance

– Increased employee productivity

– Improved customer service

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Making it real: Mid-Market Banking Example* 500 Employee US Bank with 12

branches

Savings may include:– Reduced telephony costs:

– $654,000 in Toll and Conferencing– $487,000 in PBX HW & SW

– Significant productivity improvements:– $394,000 Operations / Productivity– $118,000 in Conferencing benefits– $83,000 Flexible workplace benefits– $227,820 “Other Benefits”

– Ex: simplified dialing plans, flex call forwarding

The time to value for this solution can be as short as 26 months with a per year savings of $370,000 / year yielding an ROI of 119%

*Sample output from the 3Com IP Telephony ROI Analyst Tool™

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4. System i IP Telephony Benefits

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Introducing System i IP Telephony

System i IP Telephony is comprised of:

System i primary server

System i back-up server

3Com IP Telephony software and licenses

3Com IP Telephony handsets(phones) and gateway(s)

Services– Network Assessment– Voice Readiness Assessment– Implementation Services

3Com Software Maintenance

3Com Hardware maintenance

Available in IBM Configurator

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3Com IP Telephony Suite Powered by System iShared values make a great fit:

– 3Com IP Telephony delivers on a value proposition focused on simplicity, integration, support for open standards and a mid-market focus

– 3Com has the only IP Telephony Solution that is completely standards based using SIP

– 3Com has been shipping IP Telephony solutions to the mid-market since 1998 and have over 30,000 IP Telephony customers

– 3Com will provide the framework for future standards-based integration with collaboration and business processing applications

2004

INNOVATION OF THE YEAR

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Combined benefits of IP Telephony and System i

Potential Benefits of System i IP Telephony

Top IP Telephony Benefits– Consolidate Phone and Data Networks

– Make calls on low-cost data networks

– Unified Messaging and advanced features

– Support mobile and remote workers

Top System i Benefits– Legendary Reliability

– #1 in Customer Satisfaction

– Dynamic resource allocation

– Integration with business applications

– Integration with collaboration applications

– Complete IP Telephony Suite on a single scaleable system

Makes for an outstanding Value proposition!

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System i IP Telephony Express Packages

Eight new 520 Telephony Express packages

Telephony Express HAnnnPair of systems (primary & secondary)

Telephony Express nnnSingle primary system (assumes an existing machine for secondary)

4 packages for 9406-520:

100 users 1-way primary & 1-way secondary



1000 users 1/2-way primary & 1/2-way secondary

4 packages for 9406-520:

100 users 1-way primary



1000 users 1/2-way primary

Includes base (no-charge) hardware & software (for each machine)

– 1-2 GB memory– 1-2 70GB disk drive– 1 DVD-ROM drive– IBM software as in Standard Edition– Specified 3COM IP Telephony software

Includes base (no-charge) hardware & software .– 1-2 GB memory– 1-2 70GB disk drive– 1 DVD-ROM drive– IBM software as in Standard Edition– Specified 3COM IP Telephony software (subset)

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3Com VoIP Background

NBX Experience– 1998-1st to market with IP-PBX

– Over 30,000 system deployments

– Over 700,000 phones shipped

– Operates on 3Com & 3rd-party LAN/WAN infrastructure

– Available in over 60 countries

– 40+ industry awards and growing

VCX Heritage – Originally developed as a

carrier softswitch– First deployed with AT&T

and China Unicom– Enhanced in work with

Worldcom as a SIP managed service platform

– Now focused on Enterprise– Inherits 5 “9’s” reliability– Modular software– Highly scalable– Very flexible– Standards based

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System i IP Telephony Suite

FXO and FXS AnalogMedia Gateways

Digital Media Gateways

Telephony Applications

Media Gateways & SIP Devices

Administration& Management

Enterprise Management Suite,Web Provisioning,& CDR Reporting

IP Contact Center

IPMessaging

IP Presence

IPConferencing

IP Telephony

PSTN

SIP

SIP IP & Wi-Fi Phones Soft Phone

AnalogPhone and Fax

Internet

Business Applications

CRM

Using dynamic partitioning, resources can be shifted to

support the end-of-quarter “All Hands” conference call

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Hosted Telephony with Messaging and Conference Modules

Guest Telephony &

MessagingPartition

Virtual I/O

Virtual Ethernet

i5/OSHostingPartition

Guest Conferencing

Partition

i520

POWER Hypervisor

•i5/OS provides virtual Ethernet and storage

•Use familiar System i management and backup tools for management

•Hosted Telephony partitions hosted just as we do for Linux and AIX today

•No separate Linux license required

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HA Telephony using Two SystemsTelephonyMessaging

LPAR

Virtual I/O

Virtual Ethernet

i5/OSHostingLPAR

TelephonyConferencing

LPAR

i520

POWER Hypervisor

TelephonyMessaging

LPAR

Virtual I/O

Virtual Ethernet

i5/OSHostingLPAR


LPAR

i520

POWER Hypervisor

Primary

Secondary

•The 3COM Telephony servers have built-in support for replication between the Primary and Secondary server

•Either server may be set to Primary to allow maintenance on the other server

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HA Telephony using a Single System with two sets of LPAR

TelephonyMessaging

LPAR

Virtual I/O

Virtual Ethernet

i5/OSHostingLPAR


LPAR

i520

TelephonyMessaging

LPAR

Virtual I/O

Virtual Ethernet

i5/OSHostingLPAR


LPAR

Primary Secondary

POWER Hypervisor

•The 3COM Telephony servers have built-in support for replication between the Primary and Secondary server

• Roles may be swapped to allow maintenance on either hosting LPAR or Telephony LPAR

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How Does System i IP Telephony Work?

Phone in Oregon requests connection

to extension in Florida

HeadquartersPrimary

Telephony / Messaging

Regional Office

Secondary Telephony

/ Messaging

Server sends connection request to IP address of Oregon

phone

With SIP, voice path is direct from phone to

phone – no server load

WAN

Example: An employee in Oregon

calls a Florida colleague

With IP Telephony, all calls are placed directly between handsets. This fact enables some key benefits of our solution:

Fantastic scalability – Over 1,000 users on a 1-way 520

Efficient routing of IP calls to save money and reduce traffic

Phones “know” their back-up server – calls get through

Servers “know” user’s IP address - mobility

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System i IP Telephony is very Resilient

HeadquartersPrimary

Telephony / Messaging

Loss of HQ: Natural Disaster, Server Loss

Branches get Phone

service from RO

Regional Office

Secondary Telephony

/ Messaging

Loss of siteWAN

Branches get service from HQ

Normal Operation

3Com’s VCX IP Telephony Solution

Awarded “Best Distributed Survivable High-End IP-PBX”

“We were frankly astonished that we could keep disconnecting back-up controllers, and phone

service continued without skipping a beat.”

Miercom IP-PBX Test Highlights – January 2006

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3Com Media Gateways

V7122 Digital Media Gateways– Use these to connect to a PBX or to the PSTN

– (T1/E1/PRI/CAS) - 1,2,4,8 &16-span

V7111 Analog Media Gateways – Use FXO gateways to connect analog lines to a PBX or to the central office

– Use FXS gateways to connect analog devices to the IP Telephony system

– (FXS) 2, 4, 8, & 24 Channels

– (FXO) 4 & 8 Channels

– (FXS/FXO) 2/2 & 4/4 Channels

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PHONE CHOICES

3101 Basic (with and w/o Speaker

3102 Business Phone 3103 Manager Phone 3105 Attendant Console

3108 Wireless PhoneConvergence

Client

3rd party SIP phones

Analog Gateway/Handse

ts

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IP Telephony Software Attendant Console Key Features

– Real-time VCX device state (idle, busy, ringing, connected)

– Modify any VCX device (DND, Call Forwarding, Calling party information, Caller ID, and Caller Name)

– Drag & Drop call processing

– Works with ANY VCX multi-line set

Call processing features– Answer Call, Hang-up

– Transfer Call (supervised / blind)

– Hold / UnHold, Send to Voice Mail

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3Com Enterprise Management Suite System Management Services

– Monitor System Health– Monitor System Processes– SNMP Traps– System Security Settings– Planned Software Upgrades– Server System Configuration

Application Management– Start/Stop/Restart– Basic Configuration– Statistics

Custom Integration with IPT– Scheduled operations– Data collectors– Templates

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IP Telephony Solution Architecture

Digital Media Gateways

PRI

IP Phones

Web-based Admin,X-terminal Admin,

EMS Mgmt,CDR Reporting

Convergence Center Client

Enterprise IP Network

`

PSTN

Analog FXO/FXSMedia Gateways

(4-Port FXO, 4-Port FXS)

Remote Locations

LAN

WAN

Analog

Analog

IP Phones

PRI

IP Telephony andIP Messaging

(Primary)

HQIP Telephony and

IP Messaging(Secondary)

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5. How Do I Get Started?

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System i IP Telephony – put it to work for your business

Learn more– Check out the 3Com and System i Websites

– Read our brochure on System i IP Telephony

– Ask your local IBM contact or business partner

IP Telephony can improve your business– Are you growing, acquiring, or moving?

– Do you need to improve customer service

– Is your PBX maintenance contracts up soon?

– Are you expanding your geographic reach?

Make the connections– Could IP Telephony features improve existing apps?

– Can “click to call” and unified messaging boost productivity?

– Do you have employees in non-traditional offices?

In today’s competitive market, you need every advantage!In today’s competitive market, you need every advantage!

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IBM System i IP Telephony

http://www.ibm.com/systems/i/solutions/iptelephony/

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8 IBM Corporation 1994-2006. All rights reserved.References in this document to IBM products or services do not imply that IBM intends to make them available in every country.

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Information is provided "AS IS" without warranty of any kind.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Contact your local IBM office or IBM authorized reseller for the full text of the specific Statement of Direction.

Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.

Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.

The 3Com IP Telephony ROI Analysis Tool™ (“Tool”) was developed by Alinean and 3Com. IBM is not responsible for the contents of the Tool, the accuracy of the data contained in the Tool, how results are generated, or any reports created by the Tool. Any ROI projections cited are estimates and were created using the Tool, which includes certain assumptions relative to the value of IP Telephony. Any reliance by you on the Tool and any results from the Tool is at your sole risk and will not create any liability or obligation for IBM.

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