Vodafone ZooZoo Campaign
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Transcript of Vodafone ZooZoo Campaign
Presented by:
Eshant
VOICE DATA FONE
British telecom Company
2nd largest telecom company
434 million subscribers
Networks in 21 countries
Revenue£43.65 billion
SITUATION
ANALYSIS
Rebranding
CAMPAIGN
OBJECTIVES
Switch from basic communication service provider to value added services.
Represent an image of a common man.
Brand Building
COMMUNICATION
OBJECTIVES
Ads to be universally understood and enjoyed
Out of the box ideaAttract wide range of viewers
Creating awareness and relevancy of mobile internet
STRATERGY EXECUTION
Traditional media every
TV commercial has a new
story to tell
Non Price War - Outdo competitors through marketing or ads strategies with a budget
of $ 30 million
Social Networking
IPL-2Launched 30
different TVC
RESULTS
3 million hits in 3 weeks
Most watched video for 2 weeks
88% awareness of the re branding
327,660 fans on Facebook page
ZooZoo 3rd highest search word in 2009
Increase in customer base by 3.8% in Q1 2010
3.73 crores data users out of which 33 lakh are 3G users
THANK YOU