Vodafone
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Transcript of Vodafone
![Page 1: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/1.jpg)
Feel like a VIP with Vodafone
![Page 2: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/2.jpg)
Tit – Bit…• Type – Public limited company• Industry – Telecommunication• Predecessors – Racal Telecom• Product – 1. Fixed Lines2. Mobile telephony3. Internet services4. digital marketing• Revenue £46.417 billion (2012)• Operating income £11.187 billion (2012)
![Page 3: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/3.jpg)
Promotion
• TVc…. :- Made for mother who can now talk to his son anytime…anywhere.
Vodafone made for Mom
![Page 4: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/4.jpg)
For Pahla Pahla Pyar
A guy talking to his girl friend for whole night and say “by the way Good Morning”
![Page 5: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/5.jpg)
For Sports Lover…..
![Page 6: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/6.jpg)
Faster… Smarter…
![Page 7: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/7.jpg)
![Page 8: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/8.jpg)
Promotion….
• Street Promotion
![Page 9: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/9.jpg)
Hoarding
![Page 10: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/10.jpg)
Mall Promotion
![Page 11: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/11.jpg)
Social Networking sits…
![Page 12: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/12.jpg)
![Page 13: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/13.jpg)
New Distribution Stategy….
![Page 14: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/14.jpg)
Certain benefits offer to Garb crowd…
Pay as you go offers
Pay Monthly Offer
Got a question
![Page 15: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/15.jpg)
What Next???
• digital campaign for all-in-one travel package
• IPL 2013 Mobile Internet Campaign
• launch of Vodafone K3800, a high speed 3G USB Dongle with data transfer speed up to 14.4 Mbps, at price point Rs 1750.
• kicks off its multi-million pound 4G advertising campaign
![Page 16: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/16.jpg)
• Vodafone Tuesday :- Freak out at multiplexes. Wine & dine at exclusive boutique restaurants. All with our special buy one, get one free offer at selected outlets.
• Enjoy unlimited calls between you and three others at just £5 per month
• Enjoy unlimited calls between you and five others at just £7 per month.
![Page 17: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/17.jpg)
Super Brand Sponsorship….
• Vodafone sponsors leading sports brand mostly like
Ferrari Formula 1 motor racing team
Manchester United
http://businesscasestudies.co.uk/vodafone/superbrand-sponsorship/introduction.html#ixzz2diWkPMql
![Page 18: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/18.jpg)
Special???
• kicks off its multi-million pound 4G advertising campaign
• featuring long-term brand ambassador Star Wars character Yoda
• Vodafone tuesday
![Page 19: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/19.jpg)
Some Taglines…
• Vodafone : Made for you• Feel like a VIP with Vodafone• Vodafone Tuesday
![Page 20: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022070319/557f4888d8b42ac3288b4f34/html5/thumbnails/20.jpg)
Thank you