Vme MEDIA Reaching)Hispanic)Consumers)on)TV)&)Online)

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PBS Affiliate Stations

VIEWER PROFILE

High school or less education

Higher Education

62 %

38%

EDUCATION)

RACE / ETHNICITY)

African American 2%

Hispanic 80%

Asian American

5%

White 2%

Other 11%

57%

AGE RANGE)

Millennial 18-34

Source: Network Demographics, Rentrak Nov 2013

Male Present in HH 52%

Female Present in HH 48%

Children Present in HH 64%

No Children Present in HH 36%

HOUSEHOLD COMPOSITION)

VIEWER PROFILE

Less than 30K 32%

30 to 49K 20%

50 to 74K 19%

75 to 99K 20%

100K+ 8%

HOUSEHOLD INCOME)

52%

48%

64%

36%

Source: Network Demographics, Rentrak Nov 2013

!! When compared to other Spanish-language networks, Vme viewers over-index in U.S. Hispanic Middle Income

($35-$50K) at a 106.

Sources: *Simmons NCS/NHCS: Full Year Spring 2010 ADULT. Average Spanish Language TV viewer encompasses all Spanish language Broadcast and Cable networks *The Media Audit Spring 2010 YTD

* 30% more likely to Have Graduated College

* 27% more likely to Have a Savings Account

* 17% more likely to Have and Use a Credit Card

Vme Insight: Middle Income Latinos Are Watching

Source: Nielsen Segmentation Report Fall 2010

)

Engagement Statements

This!network!offers!high!quality!programs 73% 52% 49% 57%

This!network!reflects!posi;ve!aspects!of!the!!La;no!community 70% 55% 52% 63%

This!network!offers!more!culturally!relevant!!programs!than!on!other!networks 67% 43% 38% 49%

This!network!offers!programs!that!match!my!lifestyle 64% 47% 39% 52%

Positive cultural aspects and being considered in-tune with the Latino community and lifestyle is where the network engages its audience compared to other networks.

Vme Insight: Emotional Connectivity

!Outpacing Latino males in their educational pursuits & career developments

!

* Nielsen report, The Latina Power Shift August 2013

)Key)drivers)of)Hispanic)economic)power

))Leading)the)shiK)to)the)ambicultural®)middle

Nielsen Insights: Latinas are…

CulNvate)connecNvity))

Underwriting spots on Vme National Network Program Entitlement, :10

Billboards, Logo and Corporate Messaging.

Original Vignettes (TV & Digital) One to three minute capsules with sponsor

message / corporate insights. Content rights and masters to sponsor for their own

branding use.

Programming Vignettes (TV & Digital) One to three minute capsules to be

produced from program content.

Sponsored Promos (TV & Digital) Showcased as the exclusive Sponsor in entire

promotional campaign and length program.

Community Sponsored Event Screenings with PBS local partners/community

leaders to provide local impact recognition and awareness of the broadcast series.

Digital Presence on Vmetv.com Extended content, banners, page takeovers,

contests, pre/mid/post roll in online videos on program’s microsite.

Sponsor Underwriting

Vme Do’s

BRANDING MESSAGES

Vme provides an uncluttered environment for your corganization’s messaging and branding to help consumers better connect with your brand.

Describe your business Describe your corporate mission Identify and depict products Include your corporate logo & slogan Use an 800# and web address without a call to action like “call” or “visit” Associate your company and brand with sponsored programming

Hyper)Local)

Execution with Purpose

CSR Campaign Benefits*

•  Higher profits •  Positive consumer brand perceptions •  Enhancement of brand image & personality •  Repurchase intentions •  Brand loyalty & commitment •  Positive public relations •  Emotional brand affinity •  Brand recommendations •  Supports company’s good reputation .

CSR Spots

Dawn Saves Wildlife !

Give with Target!

Chipotle Back to the Start! !

Walmart Rollbacks ! !

Subaru: Green is Welcome Here!

Clorox Tres Mellizos Campaign!

.

Digital Media

VmeTv.com’s fresh new redesign

NEW PLATFORM FEATURES

Improved search engine optimization

Improved layout

New ad units, including rich media Improved online viewing experience

New state of the art video player

Pre-roll, Mid-roll, Post-roll capabilities

Increased social networking capabilities

Creative Solutions A Balanced Approach

How we Program

TRADITIONAL PROGRAMMING Traditional Spanish language television is not very diverse. Relying on 3 main categories of content.

TRULY ALTERNATIVE PROGRAMMING Vme has done away with the traditional programming model, in favor of a more relevant, progressive, lifestyle-driven strategy. PrePschool,)Lifestyle,)Nature,)Original)Entertainment,)Series)and)Current)Affairs.

3Cs and a Q

C ost

Vme Don’ts

CC

Q

alls to actions (“Guaranteed lowest price”, “free”, “$19.99”, “40% off”)

omparisons (“Guaranteed lowest price”, “free”, “$19.99”, “40% off”)

(“Guaranteed lowest price”, “free”, “$19.99”, “40% off”)

ualitative (fast edits, visuals showing satisfied consumers, performance capability)

VERTICAL PROGRAMMING

Relevant Programming

VERTICAL PROGRAMMING

Programming That Informs

VERTICAL PROGRAMMING

Programming That Connects

A Vme ORIGINAL PRODUCTION

•  A daily block of diverse culinary programs such as Sumo Placer, Gourmet Light, Recetas en Cadena, and Sabores en Mexico. •  In-house chef, Hamlet Garcia, ties all these great programs together through short vignettes, cooking tips and classic creations.

Original Entertainment Vme keeps audiences up to date with current events in the entertainment world. Celebrity news, music, concerts, interviews and more! Hosts include: Gaby Acuña & Águeda López

A Vme ORIGINAL PRODUCTION

•  A must watch for mothers and mothers to be. Dedicated to conception, pregnancy and parenting, TuBebé offers practical advice on a wide variety of issues. •  From speaking both Spanish and English to your child to the financial impact of children on your bank account, this half hour series runs the gamut of child rearing topics. •  Host: Minerva Borjas

A Vme ORIGINAL PRODUCTION

•  Each week, a dozen titles of the worlds finest wildlife and nature programming. •  The wild life block is designed to enlighten viewers about the complexity of the environment and sheds light on the latest ground-breaking discoveries in the animal kingdom. •  Consistently one of our highest rated programs.

• !Other)shows)include:!Naturaleza,!Shark!Gordon,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Hábitat!Salvaje,!Los!Shamwari!&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Historias!de!Animales!

Estelares Vme captures the imaginations and hearts of families across the US with new miniseries. “El Pacto” – Teenage girls make a pact to become pregnant simultaneously “Paquirri” – a biography about the tragic end to the matador Francisco Rivera’s life “Los Kennedy” – an intimate & historical depiction about the Kennedy family

Dramatic Series Intense dramas filled with adventure, action and suspense that will leave you at the edge of your seat. Critically acclaimed series from around the globe with captivating plot lines that fascinates all audiences.

Current Affairs/Specials: Smart and engaging programming that discusses important topics impacting the world today. Interviews and conversations with important figures from all over the world covering politics, immigration, arts, science, sports and more.

Hosted)by)Jackeline)Cacho,)Marian)de)la)Fuente,)and)Jorge)Gestoso)))

Vme airs the Latino Americans series for

Spanish language viewers The first major documentary series for television to chronicle the rich and varied history and experiences of Latinos, who have helped shape North America over the last 500-plus years and have become, with more than 50 million people, the largest minority group in the U.S.

World-class Award-winning Preschool Content

Plaza Sésamo (Sesame Street) Barney

Angelina Ballerina

Bob the Builder

Thomas y sus Amigos (Thomas the Tank) Las Tres Mellizas Bebes (Baby Triplets) Cinco Minutos Más (Five Minutes More) Jim De La Luna (Lunar Jim) Los Pies Mágicos De Franny (Franny’s Feet) Lazy Town

Dibo

Toopy and Binoo

Peep

Pororo

Manon

New)ProducNons)

Casa!La;na!is)the)first)bilingual,)mulNPpla\orm)homePandPlifestyle)brand)designed)specifically)for)the)needs,)tastes)and)values)of)the)U.S.)Hispanic)market,)both)English)and)Spanish)dominant.)Host Marlene Pratt helps recent homeowners transform their new space into a “dream home” through simple projects, tips and home-based solutions viewers can use to improve their own homes and lives. )

New)

EMPRESARIO)USA)

This)Magazine)style)program)profiles)Hispanic)Fortune)500)execuNves,)entrepreneurs,)and)small)business)owners)who)are)influencing)the)U.S.)and)global)economy.)))Genre:)Business/educaNonal)Length:)30)minute)weekly)program)Target:)Adults)18+))

Hosted by Viviana Hurtado, Ph.D.

New)

Asi!Suenan!los!Sueños!)

Pioneering)TV)DocuPReality)series)that)encourages)viewers)to)see)how)the)“Sistema)de)Orquestas)Juveniles”)can)improve)children’s)lives)and)their)communiNes.)This)show)will)entertain)and)educate)viewers)with)the)dramaNc)and)heart)moving)stories)of)these)kids,)music)teachers)and)communiNes)and)how)one)man’s)idea,)changed)their)lives)for)the)beler.))13!30Jminute!episodes!airing!Weekly!Target!audience:!Family!12!+))

New)

Libros!Para!Mi!Escuelita)

The)“Libros)Para)Mi)Escuelita”)contest)consists)of)parents,)students)and)teachers)creaNng)and)submimng)a)video)entry)staNng)why)their)school)is)in)need)of)Spanish)language)materials)and)voNng)for)their)insNtuNons.)Three)schools)that)have)the)highest)number)of)votes)on)their)video)will)be)awarded)a)total)of)$10,000)worth)of)SpanishPlanguage)materials)paid)for)by)Vme)and)SanNllana.)

)

New)

Target: 6-13 years old A)dynamic,)educaNonal)and)entertaining)magazine)style)kids)program)that)strives)to)make)learning)school)subjects)fun.)Hybrid)Kids)strives)to)expose)viewers)and)reporters)to)various)life)styles,)handsPon)acNviNes,)healthy)habits)and)career)choices)to)help)them)dream)about)possible)opportuniNes,)learn)different)ways)to)express)their)ideas,)have)a)roadmap)to)success,)to)be)proud)of)their)LaNno)roots,)their)history)and)hard)fought)accomplishments.))

Hybrid)Kids) New)

Yamila Constantino is an award-winning journalist, content creator, producer, and financial expert with two decades of experience in the U.S., Latin America, and Europe. She acquired her financial expertise at Bloomberg Multimedia where she launched the first nationally syndicated Spanish-language radio report to provide business and personal finance information to the U.S. Hispanic audience. Early in her career, she was the NY Correspondent for Canal de Noticias NBC, a 24-hour Spanish-language news network broadcast in 18 Latin American countries, and worked as a reporter and producer for Univision and Telemundo.

Talent Host, Su Negocio: Yamila Constantino

Su!Negocio!Hosted)by)Yamila)ConstanNno)

SU!NEGOCIO,!an)informaNonal)series)developed)with)strategies)to)empower,)build)and)sustain)successful)Hispanic)businesses.)Format:))Magazine)Style)Genre:)))Business/educaNonal))Length:))30)minute)weekly)program)Target:))))Adults)18+)))

Green$streets)Hosted)by)Neale)Godfrey)Target:)Families))The)Green$treet)iniNaNve)focuses)on)the)Children)as)the)conduit)to)the)Adults.)This)program)holisNcally)engages)Parents)and)Teachers)with)their)Children)where)they)are.)Green$treet)brings)financial)literacy)and)educaNon)through)mulNchannels)of)influence.))

New)

Ves;das!para!el!Éxito!

60Pminute)episodes)Target:)Adult)Women)

VesNdas)para)el)Éxito)will)tells)real)life)stories)of)women)who)dress)for)success.)

This)show)will)help)empower)women)by)

teaching)them)the)basics)of)finding)the)

right)careers)by)dressing)the)part,)with)

professional)coaching)and))image)

transformaNon.)

)

New)

Consultorio!Abierto!

Consultorio!Abierto!(Open!for!ConsultaCon))is)the)first)naNonal)health)educaNonal)pla\orm)for)Hispanics)on)the)Telemundo)television)network.)Featuring)medical)experts)from)different)specialNes,)this)program)is)designed)to)provide)an)open)and)welcoming)forum)for)medical)advice)and)consultaNon.)Consultorio)Abierto)is)similar)to)the)CBS)show)The!Doctors,)but)culturally)adapted)for)Hispanics.)

Marisela)Marrero,)M.D.)

Juan)Rivera,)M.D.,)M.H.S.)

New)

Contacts: Noel Poler, SVP Revenue, Vme

npoler@vmetv.com

Deborah Castillero Magaly Rivera

(917) 913.1300 (845) 821.0454

dcastillero@mac.com mag@mag-advisors.com

www.vmetv.com