Methods for Improving Organizational Website IA by Barbora Batokova
VivaKi - Zenith (Barbora Hrončiaková, Jan Leskovec)
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Transcript of VivaKi - Zenith (Barbora Hrončiaková, Jan Leskovec)
TEAM 13 - Vivaki - Zenith
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
NOWADAYS, PEOPLE SHARE HUNDREDS OF PHOTOS AND
VIDEOS, BUT THE REAL STORIES BEHIND THEM ARE OFTEN HIDDEN
DON’T LET YOUR STORIES BE NEEDLE IN THE HAYSTACK OF
SOCIAL UNIVERSE
TEAM 13 - Vivaki - Zenith
LET’S NOT LET OUR LIVES FALL INTO OBLIVION
ALL OUR STORIES ARE EXCEPTIONAL
LET’S ENCOURAGE PEOPLE TO SHARE THEM
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
TEAM 13 - Vivaki - Zenith
We are all the same, but still SPECIAL in some way.
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
“I finished a marathon in
my seventies.”
“I loved to sew from my childhood. Now, I run my own fashion salon.”
“I travelled from Europe to Asia by bicycle.”
TEAM 13 - Vivaki - Zenith
1st Step: GUERILLA MARKETING
We create the biggest archive of our
“small history”.
Don’t be NOBODY. Share your STORY.
www.reknisvujpribeh.cz
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
Installation of 50 static posters with printed stories already collected on website www.narodnikronika.cz mixed with our ambassadors’ stories.
Communication through Facebook – Facebook fan page Řekni svůj příběh
Creating of microsite www.reknisvujpribeh.cz
TEAM 13 - Vivaki - Zenith
TV campaign, TV sponsoring of selected series (e.g. Vyprávěj), Radio campaign, Video channels
(Youtube, Stream.cz…), Bigboards
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
2nd Step: COOPERATION with AMBASSADORS
TEAM 13 - Vivaki - Zenith
Photo story = 1 pointVideo story = 3 pointsWritten Story = 10 points
Rewards: 24 users with the highest score will be selected. Stream.cz will choose one of their stories and make short movies based on it.
3 r d Step: COMPETITION
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
TEAM 13 - Vivaki - Zenith
Guerilla marketing 80 000 CZK 180 static posters in the 6 biggest CZ cities
TV Communication TBD (ČT is media partner of Charta 77)TV spots in ČT + TV sponsoring
Radio Communication TBD (Český rozhlas is media partner of Charta 77)Radio spot + PR interview
OOH Communication 600 000 CZKBigboards in the 6 biggest CZ cities
Online Communication Ongoing year-round support – FB, YT, Stream.cz
TOTAL ESTIMATED BUDGET 1 080 000 CZK
BACKGROUND CHALLENGE IDEA EXECUTION SUMMARY
BUDGET ESTIMATION
400 000 CZK (free production of short movies and impressions at Stream.cz – media partner of Charta 77)