Vital Voice & Data Local Internet Marketing for SMBs

The New Internet Marketing MachineA Three-Step Program for

Saving & Growing Your Business in This Turbulent Economy

Is your business easy to

find online?

Are you active in all the places

where your target customers

hang out online?

Do you have an easy, automated

way to follow up with them

over time?

Why not?

Truth:

Marketing has shifted from a one-way broadcast to a multi-point conversation

97% of consumers use

online searches when

researching products or

services

78% of consumers trust

peer recommendations

Only 14% trust ads

The new “word of mouth”is online social media like Facebook and Twitter

Facebook and Twitter have 700,000,000 members combined

Those members

seek and make

Recommendations

for products,

services &

Experiences for

friends & followers

The fastest growing demographic among Facebook users is...

35 to 65 year-old women

YouTube is now the second largest search engine

YouTube gets >300,000,000

visitors a month who watch

more than 2,000,000,000

videos

People go there to look for videos to answer their questions,

show them how to do something,

or review a product or business

There are more than

200,000,000 blogs

People are more likely to

visit blogs that align with their

interests because blogs are

non-selling environments

Whether you know it or not,

your prospects & customers

are using social media

91% of Americans have

mobile phones

20% of them (about 45

million people) have

phones with Internet

capability

152 billion mobile

text messages are

sent each month

90% of text messages are readwithin one minute of receipt

Do you have a plan for using

mobile phone marketing for

your business?

Are you still spending money

on Yellow Pages, Newspaper

inserts & other old-school

media?

24 of the 25 largest

newspapers experienced

record declines in circulation

in the

past year

Why are the Yellow Pages like

Nursing Homes?

They’re shockingly expensive,

few people under 70 use them,

and many who do are a little out

of it

According to Yahoo! 92% of all

business searchers start

looking online, either at home

or on their mobile phones

Marketing online isn’t an

option anymore —

it’s a requirement

It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved

Marketing online is no longer

just about having a Web site

where people come to

find your business

It’s about going where

they are online and

setting-up tables in those

locations

of

small businesses have invested

any time or effort in marketing online

Only 26%

Good news:

There is still time to get

established before it’s too late

Three steps:

Get out there and get found

Engage

Follow up

Google is important but there are about 50other key places you need to get found

Get out there & get found

But it’s not “set

and forget.”

You need to stay

fresh


Internet

search engines,

directories

& social media

are like big

grocery stores


There’s a “sell

by” date on almost

every piece of

information out

there


If you’re not delivering something new on a regular basis,

you’re going to get knocked off the shelf by someone else who is


Once you get found,

engage with your

prospects on their

terms.

Engage

Get them to follow you

on Twitter, friend you

on Facebook or

subscribe to your

YouTube channel

Engage

Then start offering more insightful information, expert perspective, recommendations, news, coupons, membershipprivileges…

Engage

Build relationships

Earn their trust

Earn their business

Engage

Follow Up

Continue to engage & follow up

Follow UpContinue to provide valuable information

Continue to make offers

Follow UpIt costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you

Follow UpThe quickest way to start mobile marketing?

Follow up with mobile text messages

Recap:

Get out there and get found

Engage

Follow up

What are the keys

to a successful

online marketing

program

for your

business?

Get started right now

Build your program incrementally to control costs

Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing

Do it with zero extra work on your part

That’s where we come in.

OPTIONAL CLOSE #1 - BLUEPRINT

Step one:

Your Blueprint

Complete marketing

assessment

Which elements

Where to start

How to build incrementally

How to do it with zero extra

work

Measure results

Just like landscape design or remodel design

Your plan to keep & execute however you wish

One time cost of $499

Let’s get startedright now

OPTIONAL CLOSE #2 - MINI-SITE + LOCAL DIRECTORIES

Step one:


Your Custom Web Presence

Your Custom Web Presence

+

Strategic Local Directory Profiles

Create a specially optimized

mini-Website

Establish your profile in 30+ key

online directories including

Google

Add to and refresh every month

to produce incremental ongoing

results

Set-up fee of $1500

Monthly fee of $295

Sign up today $1300

(Set-up + first month)Savings $495

Let’s get startedright now

732-733-2353

Vital Voice & Data Local Internet Marketing for SMBs

Technology

Transcript of Vital Voice & Data Local Internet Marketing for SMBs