1. Highly personalized dynamic creative Each image, messaging & content element is personalized to the user For demo click herehttp://go. visualdna . com/sky/pbe/youtube_example/

2. Users can be directed through to personalized branded environments on publisher sites 3. My.VisualDNA.com: The place where users can manage their data http://my.visualdna.com 4. Audience Targeting Interface http://audiences.visualdna.com/visualdna 5.

Discover which audiences respond best to your ads cost efficiently

Audience discovery can be done in just 200 clicks

Ads can then be targeted more effectively

Campaign Reporting Interface 6. Ad Targeting 7. Ad Targeting: easy implementation via Google DFP 1 We create listsfor each VDNA segment in DFP Boomerang 2 We profile usersand send the appropriate Boomerang list tags 3 Publisher sells CPM ad campaignsfor specific listson their site(we charge $CPM fee) 4 We sell CPM ad campaignsfor specific lists acrossentire DoubleClick partner network and Google Content Network(we keep $CPM profit) 25-34 Movie Goer Anonymous 25-34 Movie Goer 25-34 Female Movie Goer Credit Seeker 8. VisualDNA Ad Network DFP SiteSiteSiteProfiles DFP DFP DFP Lists Ad Sales Targeted Ads Ad Sales Ad Sales Ad Sales Ads TargetedAds VisualDNA Ad Network Publisher 1 Publisher 2 Publisher 3 Tracking Code VDNA Quiz Tracking Code VDNA Quiz Tracking Code VDNA Quiz Audience Analytics Audience Analytics Audience Analytics VDNA Partner Publishers Publishers on theDoubleClick Ad Exchange 9. Revenue from two streams

An example of revenue share breakdown for a 10 CPM VDNA ad campaign

DoubleClick DoubleClick VDNA Partner Publishers VDNA Ad Network Publisher VDNA VDNA Publisher 0.10 -2.00 8.00 - 9.90 0.25 -0.75 1.00 - 2.00 7.25 - 8.75 We keep the difference in $CPM between price we sell at and price we buy at Price paid for impression is that of next highest bid - average price paid is 0.65 BFP fees not paid when delivering targeted ads on the Ad Exchange We charge publisher a $CPM Fee BFP publisher $CPM Fee 10. Audience Analytics 11. Self-serve VisualDNA profiling 1 Publisher picks a quiz 2 Publisher chooses adsto promote quiz 3 Publisher gets insightinto different audience segments visiting sections of their site for free. They pay to access them on a CPM basis 12. Audience Analytics http://analytics.visualdna.com/ 13. Sign up and choose your quiz 14. Select your ad to drive traffic to your quiz 15. Preview your Ads 16. Discover your audience 17. Understand their overall preferences 18. Filter and discover your user preferences 19. Inference 20. We scale our profiles to 100% of a sites withinference

Collect profiles on 1% of users

Predict profiles for 100% of users 21. Our inference engine predicts full profiles and gives content a personality Gender: Female: 70% Gender: Male: 30% Age: 18-24 : 25% Age: 25-34 : 40% Lifestage: Student : 30% Lifestage: Young family: 30% Group: Auto buyer: 75% Group: European vacationer: 25% Interests: Environment: 80% Brand preference: Citroen : 35% Brand Preference: Mercedes : 20%Gender: Female: 60% Gender: Male: 50% Age: 18-24 : 55% Age: 25-34 : 35% Lifestage: Student : 45% Lifestage: Young family: 5% Group: Auto buyer: 5% Group: European vacationer: 95% Interests: Environment: 50% Brand preference: Citroen : 15% Brand Preference: Mercedes : 50%

Profile data is:

• Statistically accurate

• Complete

• Can be targeted at scale

Predicted Profile Gender: Female: 90% Gender: Male: 10% Age: 18-24 : 25% Age: 25-34 : 40% Lifestage: Student : 85% Lifestage: Young family: 10% Group: Auto buyer: 50% Group: European vacationer: 85% Interests: Environment: 80% Brand preference: Citroen : 40% Brand Preference: Mercedes : 50% Visitor Analysis Visitor Analysis 100 tags per pagewith associatedconfidence Page 1 Page 2 Citroen Launches New Economy Hatchback Visit Berlin this summer 22. We tag 100% of users with actionable data and deliver targeted audiences 23. Audience Brochure 24. http://audiences.visualdna.com/visualdna Audience Targeting Interface 25. 130+ Audience Groups visualized for easy selection 26. Users can be targeted according to their brand affinity 27. Dating: ProfileWiz http://www.profilewiz.com 28. High engagement visual apps that accurately capture brand affinity,purchase intent and psychographic preferences88% completionrate VisualDNA Apps 29. iPhone App: YourTube VisualDNA video recommendations 30. Personality Feedback Entertaining and viral, brings new users to your site Targeted Ads Relevant to the user IncreasesCTR by up to 320% and interaction rates by over 700% Relevant Content Useful to the user Increases page views by over 240% http://www. latimes . com/news/newsmatch/ Content recommendation: Newsmatch for the LA Times 31. Personalized content widgets Widgets can be built to any dimension 32. Deal of the Day recommendation for GrouponLive links broken 33. Real-time Deal of the Day reporting Click here to view demo Linking to Groupon report - is this ok? 34. Product recommendation: Style quiz for House of FraserCreating a sense of being understood & an affinity with the Brand 35.

• Content recommendation for Sky Movies, TV & Showbiz

http://sky. visualdna .com/movies 36. Acer - a fun trivia quiz for the Winter Olympics http: //acer . visualdna .com/web/ 37. Acer - What phone are you? http://mobile. acer .com/en/what-phone-are-you/start/ 38.

• Mirror News & Mirror Football

http://mirrorfootball.visualdna.com/ http://mirror.visualdna.com/ 39.

• Profiling Ask Jeeves users

40. Explorra - holiday ideas & inspiration http://www.explorra.com/travel-quiz 41. Advanced personality test on Oprah.com