High Extraversion

Results: Targeting personalities and tailoring messaging boosts ROI by 56%

u The client saw a 56% performance uplift across the whole campaign

u An aggregate ROI of 381% from ads targeted based on personality, against the baseline of 244% ROI without targeting.

u A 130% improvement in sales for one personality trait alone, with an ROI of 562%

Conclusion: Drive sales by using personality data and tailored creative

VisualDNA combined tailored ads and audience psychological profiling to target the right message to the right customer - as a result, the client saw an increase in sales.

Informing future campaigns, the client developed a deeper understanding of their audience, with insight into how their motivations to buy can be influenced by advertising designed to appeal to who they are.

To find out how VisualDNA can help your brand drive greater performance from your display, search and social marketing by better understanding your customers please get in touch to arrange a demo.

Objective: Increase advertising performance by matching creative to personality type

A beauty retail client joined forces with VisualDNA to increase advertising driven sales by serving creative and messages aligned to the personality traits of their customers.

Additionally, the client wanted to improve their understanding of who their customers really are and understand how personality influences the way customers respond to adverts, and subsequently go on to purchase.

VisualDNA and a major online beauty retailer prove that personalitytargeting drives performance uplift and increases sales

Solution: Targeting personality traits through creative and messaging

VisualDNA focused on two personality traits in collaboration with our psychology partners at Cambridge University: openness and extraversion. Underpinned by the Big-5 personality model (OCEAN), we created a bank of 20 ads to appeal to different personality traits using imagery and copy. Aligning the message of the ad to the audience’s personality, we tailored images and messaging to reassure and persuade personalities reluctant to stray from the tried-and-tested, and others to appeal to thrill-seeking, trend leaders open to try and to buy new things.

From VisualDNA

Low Extraversion

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generic adpersonality targeted ad

Personality-based targeting increases sales vs ads that have not been linked

to personality traits

A BPersonality segments

C D Campaign Total

ROI%

562%

381%

Examples of personality targeted creatives

High Openness

Low Openness

Case Study