Visual Slide Design: Translating ideas into images
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Visual Slide DesignTranslating ideas into images
Michele Van HoeckMargot Hanson
Cal Maritime Library
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According to the picture superiority effect, pictures are remembered better than words—especially for casual exposure to information for limited time.
Use pictures and words together so they reinforce the same information for optimal effect.
See this effect used widely in marketing communications, such as posters, billboards, brochures, annual reports, etc.
Visual imagery is a powerful mnemonic tool that helps learning and increases retention compared to, say, witnessing someone read words off a screen.
Garr Reynolds, Presentation Zen Design
Slideument
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Picture Superiority Effect:
• Pictures remembered better than words in cases of:• casual exposure• limited amount of time
• Reinforce by using pictures and words together
• Used extensively in:• posters• billboards• brochures• annual reports
Visual imagery is a powerful mnemonic tool that helps learning and increases retention.
Teleprompter
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Image from Presentation Zen Design by Garr Reynolds
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Text Only
Pictures Only
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Recognition Rates
from Brain Rules, John Medina
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Visuals support learning
“Several studies show recognition
doubles for a picture compared with text.”
Dr. John Medina, Brain Rules
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Dr. John Medinaauthor, Brain Rules
Recognition doubles for a picture
compared with text.
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Who is your audience?
From The National Archives (United Kingdom)
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One idea per slide1
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Preserve“white space”
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A slide's message should be able to be processed within three seconds. 3
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Make time to translate ideas into pictures
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Insert: ShapeTo create visual emphasis
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Insert: SmartArtTo show relationships or process
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Research Assignment
Thesis Statement
Research Question
Topic
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Flight PlanSan
Francisco
Glasgow
RomeAthens
Belize City
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More organic farming
More deforestation
More global warming
Article in The Economist says:
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Insert: PictureFor emotional impact
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Inspiration & Alternatives
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Download practice slides from csum.libguides.com/slidedesign
Pick one slide and convert to visual format
Practice
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Upload your new slide towww.slideshare.net
Share
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Open slides you brought with you...
Your Turn!
Make them visual!
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Bibliography
Nancy Duarte. Slide:ologySebastopol, CA: O'Reilly Media, 2008
Garr Reynolds. Presentation ZenBerkeley, CA: New Riders, 2010