Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.
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Transcript of Visual Rhetoric for Student Writers Brought to you by the Writing Lab at Purdue.
Visual Rhetoric forStudent Writers
Brought to you by theWriting Lab at Purdue
What is Visual Rhetoric?
Definitions and applicationsUse of images as argumentArrangement of elements on a
page Use of typographyAnalysis of existing images and
visuals
Focus of this Workshop
Text elements How type functions and choosing fonts Headline versus body text Text and the Web
Color Visuals and graphics
Clip art Illustrations and diagrams Graphs Photographs and manipulated images
Overall design
How Type Functions
“Personalities” of typeFormal and informal fontsConsequences and font choices
Consider effect of font choicePersonality and appropriateness
Font Personalities Example
Choosing Appropriate Fonts
Font choice will build or harm ethosContext and purpose of document
is importantCultural and visual associations of
fonts should fit document
Font Choice Example 1
Font Choice Example 2
Headline Versus Body Text
How text functionsType of text dictates font choice
Emphasis and attention Information
Sustained readability
Headline & Body Text Example
Text and the Web
Differences between print and the WebAccommodating users and
browsersHTML standard fontsScreen readability
Color and Contrast
Most basic and critical choiceBlack text on white background
shows high contrast and is most common
White text on black background is not ideal
Font Contrast Example
Computer Screens and Color
Pixels and colors on screenRGB valuesColor saturation
Cultural associations of color
More Color Examples
Clip Art
Using packaged clip artAvoid the “cartoony” effectChoose clip art that truly fits the
purpose of the documentMatch design schemes
Consider creating images
Clip Art Examples
Illustrations and Diagrams
Purpose to informConveys specific informationRelates to content in documentMore than an accent
Striving for clarityAvoid clutterChoose selective pictures of realityBreak up large amounts of
information
Graphs
Choosing how to represent quantitative informationPie charts and showing parts of a
wholeBar graphs and numeric
comparisonsLine graphs and plotting changes
Photographs
Found images versus captured photographsCopyrightComposition and quality
Achieving effects with photos
Photo Examples
Overall Design
Creating paths for the eyeStriking, eye-catching elementsFinding information easily
Design as rhetorical organization
Consistency in designAvoid “kitchen-sink syndrome”Pitfalls of pre-fab templates
Stepping Back
Is your design clarifying your information? Is your design unique enough to make it
stand out? Is your design readable from its intended
distance? Have you checked for typos and errors? When designing for the Web, have you
checked your design on different computers and in different browsers?
Additional Resources
The Non-Designer’s Design Book and The Non-Designer’s Web Book, both by Robin Williams
Color Index by Jim Krause Idea Index by Jim Krause What is Graphic Design? by Quentin
Newark
For More Assistance
The Writing Lab at Purdue226 Heavilon Hall
4-3723
http://owl.english.purdue.edu