Rhetoric The art of Communication. What is Rhetoric? Rhetoric is the art of using language to...
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![Page 1: Rhetoric The art of Communication. What is Rhetoric? Rhetoric is the art of using language to communicate effectively rhetoric is an ancient art, dating.](https://reader036.fdocuments.us/reader036/viewer/2022062408/56649ece5503460f94bdab21/html5/thumbnails/1.jpg)
RhetoricThe art of Communication
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What is Rhetoric?Rhetoric is the art of using language to communicate effectively
rhetoric is an ancient art, dating back to Classical Greece and has been taught for thousands of years
Although rhetoric has historically been seen primarily as a way of persuading people, modern rhetoric includes Effective writing and speaking of all kinds
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Rhetorical TriangleIn order to effectively use rhetoric in our writing and speaking, we must assess our rhetorical situation and analyze the best way to communicate
This is the “rhetorical Triangle” because it balances the three important components necessary for effective writing/speaking
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When we look at writing, advertisements, News Stories etc, we will be using this triangle to assess the effectiveness of what we are looking at
Who created it? Who is the intended audience? is the message convincing?
OFten the triangle also considers how the larger context affects all three of these components
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three methods of persuasion
Ethos
Pathos
logos
Most effective writing, debating, advertising etc, relies on more than one appeal
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EthosA method of persuasion in which you use the reputation or character of a person or thing to make a point
Ethos Appeals rely on the credibility or trust an audience has for a specific person/brand etc
language is appropriate and tailored to the audience
appeals to questions of right/wrong
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an ethos appeal
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Pathos
A method of persuasion that relies on an emotional connection
emotionally loaded language/imagery
figurative language is common
Appeals to specific emotions: humor, sadness, fear, guilt, etc
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two kinds of pathos appeals
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Logos
A Method of Persuasion that uses logic and reasoning to convince the audience
relies on definitions, analogies, data, stats
structure and layout builds a convincing proof
citations from experts
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a logos appeal
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Check for understanding
What is rhetoric?
What are three appeals?
What are the three components of the rhetorical triangle? Why is this shown in this shape?
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Check for understanding
Explain an ethos appeal
Explain a pathos appeal
Explain a logos appeal
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Which appeal is being used?
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Which appeal is being used?
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Which appeal is being used?
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IDentify the appealHaven’t I always been trustworthY?
Puppy dog eyes
Studies show that teens who are increasingly given more freedom and responsibility have fewer instances of arrest during college.
If you let me have a later curfew, I’ll do more chores
Don’t I always fill up the car when I’m out?