Visual Order
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1
Visual
OrderNewspaper ClubDigital Tabloid — Template
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VIS
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figure/ground
similarityproximityclosurecontinuance
translationrotationreflectionglide/reflectiondilation
symmetric balanceasymmetric balanceambiguous balanceneutral balance
Co
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You can place artwork across the centre fold but be aware that if these two pages are to be printed on separate sheets, some misalignment may occur
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first proposed by Gestalt psychologists to ac-count for the observation that humans naturally perceive objects as organized patterns and ob-jects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
principles of grouping
aka: Gestalt laws of grouping
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Figure/Ground
- Well defined objects stand out against a less distinct backround.
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Similarity- O
bjects that resemble one another are often percieved as a group.
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Proxim
ity- Elements in close range are identified as a set. S S
S
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Clo
sure- A
n incomplete object is identified as a w
hole when the view
er’s eye completes m
issing information.
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Co
ntin
uance- Figures tend to be integrated into perceptual w
holes when in alignm
ent and implying a m
utual direction.
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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as or-ganized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
symmetric operations
symmetry
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Translation- The figure is m
apped out into equal linear points of correspondence
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Rotation- T
he figure is turned on a predetermined point. A
ll elements are at a fixed distance from
the axis.
O OO OO
O
OOO OO O
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Reflection- T
he figure is rotated on the plane 180 degrees. The result is a m
irrored image. RR RR
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Glide R
eflection- Figure is rotated from the plane 180 degrees, gliding into a new
position.
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Dilation- A
n element changes in size at regular intervals
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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as or-ganized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.
aka: Gestalt laws of grouping
compositional balance
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symm
etric balance a reasonably concise definition of the visual principle goes over here in this arear
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asymm
etric balance a reasonably concise definition of the visual principle goes over here in this area1
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ambigous balance a reasonably concise definition of the visual principle goes over here in this area
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nuetral balance a reasonably concise definition of the visual principle goes over here in this area
*
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your preferred name
some neato really swell commentary about the process and or finished product would be nice to put in here bud-dies. right in here add a couple of well-crafted thoughts ok that’s more than three sentence long ending with the blog url/tag of this project.
desn
200 in the graphic design program
at the kcai—m
ichael kidwell, assistant professor.
V I S U A L
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