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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

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figure/groundsimilarityproximityclosurecontinuance

translationrotationreflection

glide/reflectiondilationsymmetric balance

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principles of grouping

aka: Gestalt laws of grouping

first proposed by Gestalt

psychologists to account for the observa-

tion that humans naturally perceive objects

as organized patterns and objects. Gestalt

psychologists argued that these principles

exist because the mind has an innate dispo-

sition to perceive patterns in the stimulus

based on certain rules.

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figure/ground the fundam

ental law of perception w

hich allows us to read im

agery. Made posible by cntrast.

vv

V VV

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similarity identical visual units w

ill be seen together in groups. Similar objects are defined by shape, size, color, and direction.

ii

i ii ii ii

i

i

i ii iii i

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proximity a reasonably perceptual groupings are favored according to the nearness of parts. C

loser parts form groups by visually uniting.

sssssssss

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closure closed shapes are more visually stable than unclosed shapes. W

e have a neutral tendency to close gaps and complete an unfinished form

.

uu

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continuance organization in perception leads the eye to continue alond and beyond a straight line or curve.

AAA

AA

A

AA

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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetric operations

symmetry

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translation the process of moving som

ething from one place to another.

LL

LLLL

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rotation the action of rotating around an axis or center.O

OO

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reflection the production of an im

age by or as if by a mirrorRR

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glide reflection a transform

ation consisting of a translation combined w

ith a reflection about a plane parallel to the direction of the translationD D

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dilation is the act of expanding or the state of being expanded

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E EEEE

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first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

aka: Gestalt laws of grouping

compositional balance

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symm

etric balance s a concept of aesthetic composition involving equal w

eight and importance on both sides of a com

position.

rr

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asymm

etric balance is lacking symm

etry; not identical on both sides of a central line 11

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ambigous balance unclear or inexact sym

metry

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nuetral balance is a more natural sym

metry because it is indifferent and lacks com

mitm

ent. *****************

***********************

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Whitney Lynnae

Gesalt visual principles have long been used to analyze images, most fine arts have been considered from other viewpoints with rather mystical “esthetic” judgements. Gesalt principles give us the opportunity to evalute.

desn 200 in the graphic design program at the kcai—

michael kidw

ell, assistant professor.

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