VISUAL IDENTITY MANUAL - ETC Corporate · VISUAL IDENTITY MANUAL visiteurope.com EUROPE. EUROPE –...

AUGUST 2016

EUROPE – VISITEUROPE.COMVISUAL IDENTITY MANUAL

visiteurope.comEUR PEO

EUROPE – VISITEUROPE.COM / VISUAL IDENTITY MANUAL

1. KEY ELEMENTS

The resemblance of each communication tool is based on different elements.

1.1. LOGO

The logo exists in different variants; these are described in point 2.


1.2. COLOURS

The colours of the logo, also used for the typography of the communication tools, are described in point 2.

1.3. TYPOGRAPHY

FF DIN is the font to use in all communication tools. For Office and web materials, alternatives are suggested in point 3.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9!?% &


1.4. STROKES

The strokes are important elements of the graphic charter. They are used to frame the titles and structure the text. They delimit a readability zone for the title and the logo on the cover.

The strokes’ colours come from the EUROPE logo colour range. These vary according to the image on the cover. The typography on the cover should always have the same colour as the stroke.


2. LOGO

2.1. THE MAIN LOGO AND ITS TWO OTHER VARIANTS

EUROPE visiteurope.com’s logo (or word-image trademark) plays the major role in our visual identity.

We can ensure recognition of the logo only if it is used consistently and without change or alteration. Redrawing the logo, changing its colors, distorting the logo, or rearranging the logo elements is not permitted.

The logo is protected by trademark and may be used only with the prior consent of ETC.

EUROPE visiteurope.com’s visual identity is represented by one specific positive logo and its three variants:

LOGO WITH THE URL This form of the logo is the version that you should use in most instances.

LOGO STANDING ALONEOn some occasions, the display of the URL might not be allowed. If this is the case, please use the standalone version.

LOGO ON TWO LINES For extremely small formats, such as click buttons, you can use the logo in two lines.



> Logos are available through this link:www.etc-corporate.org/uploads/toolkit/Logos


2.2. ALTERNATIVE VERSIONS TO THE POSITIVE LOGO

Each time you use EUROPE visiteurope.com’s logo in your publications, websites and audiovisual material, you must make sure that the correct version is used.


POSITIVE CMYK VERSION (for print use)

•C050 M000 Y095 K000

•C000 M020 Y100 K000

•C000 M050 Y100 K000

•C060 M000 Y010 K000

•C000 M000 Y000 K040


POSITIVE RGB VERSION (for web use)

•R162 G192 B066

•R245 G211 B000

•R220 G147 B026

•R134 G194 B219

•R167 G169 B179


POSITIVE PANTONE VERSION (for promotionnal tools, etc.)

•PANTONE 376

•PANTONE 7406

•PANTONE 152

•PANTONE 637

•PANTONE 376

BLACK VERSION (for one colour use on promotional items with a light background colour)

•C000 M000 Y000 K100

WHITE VERSION (for one colour use on promotional items with a dark background colour)

C000 M000 Y000 K000


2.3. MINIMUM CLEAR SPACE AND PREFERRED SIZES

PROTECTION ZONEIn order to improve the visibility of the logo, a protection zone has been defined. This zone is twice the thickness of the E’s letter arm. No other element can appear in this zone except the URL.

2.4. CO-BRANDING

For co-branding with external organisations logos, make sure all logos have equal and balanced visual weight and align them with each other horizontally.


x

x

x

xx

x

x

x

xx

x

COLOUR BACKGROUND On a colour background the logo must be placed within a white box.

MINIMUM HEIGHTThe minimum height of the logo is 3 mm when it stands alone, and 6 mm with the URL.

visiteurope.comEUR PEO visiteurope.com

EUR PEO3 mm 6 mm


xx

x

x

x

x

x

x

x

Other logo or graphic element xx


2.5. INCORRECT USES

Never alter or redraw the logo in any way. Always reproduce the elements in the correct size and with the specified colours and typography.

Do not change the scale of the logo. Do not discard the white frame on a coloured background.

Do not change the typography.

Do not change the size of the elements.

Do not change the colours.





3.1. PRINT FONT

Please use FF DIN for all communication materials.

FF DIN LIGHTThe FF DIN light font is suitable for continuous texts.


FF DIN REGULARThe FF DIN regular font is suitable for white continuous texts on a colour background.


FF DIN MEDIUMThe FF DIN medium font is suitable for subtitles.


3. TYPOGRAPHY


FF DIN BOLDThe FF DIN bold font is suitable for main titles.


3.2. PRINT FONT ALTERNATIVES

For Office documents, if the FF DIN is not available, we recommend using ARIAL.

ARIAL REGULARThe ARIAL regular font is suitable for continuous texts and white continuous texts on a colour background.


ARIAL BOLDThe ARIAL bold font is suitable for main titles and subtitles.



3.3. WEB FONT

VERDANA is used in all html-based applications.

VERDANA REGULARThe VERDANA regular font is suitable for continuous texts and white continuous texts on a colour background.


VERDANA BOLDThe VERDANA bold font is suitable for main titles and subtitles.



3.3. NON-LATIN LANGUAGES

For non-Latin languages, FF DIN, Verdana, or Arial might not be compatible. Except for the languages below where the use of a font has been specified, please use a font that is similar to FF DIN, Verdana, or Arial.

KOZUKA GOTHIC PRO

L M B

Chinese 欧洲欧洲欧洲

Japanese ヨーロッパヨーロッパヨーロッパ

ARIAL

Regular Bold

Arabic ابوروأ ابوروأ

Russian ЕВРОПА ЕВРОПА

> Fonts are available through this link:www.etc-corporate.org/uploads/toolkit/Fonts

VISUAL IDENTITY MANUAL - ETC Corporate · VISUAL IDENTITY MANUAL visiteurope.com EUROPE. EUROPE –...

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