Visit York Tourism Conference 2012 - Gillian Cruddas' Presentation
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Transcript of Visit York Tourism Conference 2012 - Gillian Cruddas' Presentation
Highlights & 2013 OpportunitiesGillian Cruddas MBE Chief
Executive
Visitor Trends
Hotel room occupancy to the end of September is up 2% compared with 2011, now at 80%.
Average room rates are up 1%, to £78.23
Conference day delegates up 1%
Occupancy (to end Sep)76%
78%
80%
Accommodation
Average Room Rates (to end Sep)£77.40£77.50£77.60£77.70£77.80£77.90£78.00£78.10£78.20£78.30
2012 2011 2010
Visitor Trends
1.85 million visitors through the doors of the big eight attractions, to the end of September 2012.
7.6% lower than 2011 but equal to 2010.
City centre footfall is 5% lower than last year.
Visitor Numbers (to end Sep)1750000
1800000
1850000
1900000
1950000
2000000
Attractions
2012 2011 2010
York Pass
Outdoor Campaigns
Home of Chocolate
Group Travel Organisers Association
Exhibitions & Trade Shows
Visit York PublicationsOver 1.3 million guides distributed worldwide.
Business Tourism
Public Relations
VisitorInformationCentre
DigitalMarketing
Member Events
Award Winning York
2012/13 Campaigns
Wrapped Up – 3D Advert Convent Garden
From York Minster to WestminsterShowcasing York in London : 13th March
2013
AirlinePartners
VisitYork.orgNew website launched Nov ‘12
Tuck in. There’s plenty to go
around...York Wrapped Up – Special Offers
Romantic Heritage
Website advertising & e-commerce
Spring / Summer Campaign
York Minster to Westminster
Exhibitions
York Pass
Shop window to ½ million visitors
Member Events
Sponsorship
2013 OpportunitiesGet your slice of the cake!
Thank you!Let’s work together to sharpen
York’s competitive edge...
...but let’s have some lunch first!
@visityorkbiz #vyconference2012