Visit Athens: Tourism is Serious Business
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Transcript of Visit Athens: Tourism is Serious Business
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Mission StatementThe Athens Convention and Visitors
Bureau is a proactive destination marketing organization charged with increasing the economic
impact of the hospitality industry, with active involvement in tourism
product development and workforce development.
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The CVB receives 31.42% of 7% and 15% of our CVB share goes to fund
the Athens Welcome Center.
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Target Leisure Travel Audiences
1. Music2. UGA3. Atlanta
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2012 TOURIST EXPENDITURESJobs Supported by Tourism
CLARKE COUNTY TOURIST EXPENDITURES –
$247 mil. (+ 5.1%) 14th in state (9th after metro Atlanta)
SUPPORTED BY TOURISM -- $48 mil. payroll (+ 2.1%)
2,450 JOBS (+1.2%)
Source: GDEcD/USTA
Notes: percent increases from 2011. Direct domestic travel impacts only are considered.
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Hotel and Facility Inventory
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Product Development
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