Vision & Mission (Autosaved)

8/13/2019 Vision & Mission (Autosaved)

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To positively enhance the quality of life of the people ofPakistan by all that we do through our people, our brandsand products and our CSV activities.

Physical evidence#1

Nestle has potrait its mission statement on the cover of theirannual report 2010.In which the over is sybolizing the wellness and quality of life forpeople of pakistan. NestléPakistan believes in growth with care andimproving the quality of life, where care forpeople, environment, food safety and qualityis the number one priority, and continuousexcellence in processes and business practicesis the key ingredient for the company‘s growth.

http://www.nestle.pk/asset-libraries/Documents/Financial_Reports/Nestle_Annual_Report_20

10_EN.pdf

Physical evidence #2

http://dawn.com/2011/03/29/consumer-woes-multiply-in-three-years/

EVI#3

http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/Business/11-Aug-2010/Nestle-donates-Rs20m-for-flood-affectees/1


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THE NATION NEWSPAPER

Nestle donates Rs20m for flood affecteesBy: Our Staff Reporter | August 11, 2010 |

LAHORE (PR) - The Nestle Pakistan, a leading food andbeverage company of country, has contributed over Rs 20 millionfor the flood victims and vowed to continue support for theaffectees until they settled again as company is still involved inthe rehabilitation work of earthquake affectees in northern areas.This was stated by the management of the Nestle Pakistan

Sheikhupura factory while talking to a group of journalists duringtheir visit to the factory on Tuesday.

The visit was a routine session by Nestle to create awarenessamongst its stakeholders, including consumers, general publicand media to see the state-of-the-art facilities employed by thecompany in their milk processing plant which ensures highestquality and food safety.There are 150,000 small farmers attached with Nestle Pakistan

across the Punjab and Sindh province, thus earning handsomelivelihood for their families and contributing to the efforts of thecompany to provide consumers leading products in terms ofnutrition, health and wellness. Accompanying the media team was Nestles head of Corporate

Affairs, Syed Fakhar Ahmed, Manager External Projects/CSV AliSher, and Manager Public Affairs Communication Saira Zafar.This followed a comprehensive tour of the factory and processingplant which provided a first hand experience of the high qualitystandards that Nestle has adopted in Pakistan. About ingredients,they said that fresh milk is the main ingredient which is procured

locally while for food products more than 60 percent of theingredients are from Pakistan.Nestles vision of 'Consumer at the heart ensures that the

company constantly updates its processes and technology in linewith int'l standards to make sure that consumers get the very bestof life.


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All Nestle Pakistan factories have been certified for meetingnational and international standards, they claimed.To various quereis, the management said that factory waste is

not dumped without treatment.

He said the slug is being utilised as fertiliser for the growth ofplants and grass. They proudly showed the green lush laws andother small plants which were fertile by factory slug.The packaged milk industry, they said, is vital for Pakistans dairy

sector and is committed to improve the livelihoods of hundredsand thousands of people, particularly small holder farmers.They said that farmers, both associated with Nestle or not, could

get training at these farms, while Ladies livestock workers were

also being trained at these farms. Till now they had providedtraining to 300 lady livestock workers.They stated that that the Nestle Pakistan is committed to creating

shared value for the communities it works and lives with. Thecompany has made many contribution for making primaryschools, water filteration plants, vocational trainings, helpingphysically challenged people and most significantly, has providedfree technical and veterinary advisory and training support tothousands of dairy farmers who now have more incomegeneration opportunities are sustainable.

EVI# 4http://www.dailytimes.com.pk/default.asp?page=2011%5C08%5C14%5Cstory_14-8-2011_pg5_3

Sunday, August 14, 2011

DAILY TIMES|

Nestle Pak to fend off Engro by doubling dairy output


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KARACHI: Nestle SA (NESN), the world‘s biggest food company,plans to double dairy output in Pakistan by spending $413 millionover the next three to four years as it looks to fend off local rivalEngro Foods Ltd.

―The investment will be used to build new milk factories,‖ IanDonald, managing director at Nestle Pakistan Ltd., said in aninterview at Lahore.―The money will also help boost the juice, yogurt and noodlebusinesses of Nestle Pakistan, whose market value doubled inthe past year,‖ he said. The spending is part of Nestle‘s push to expand its packaged-milkbusiness in Pakistan as the Swiss company‘s sales in Asia

outpaced overall revenue growth last quarter. Consumer foodcompanies are benefiting as marketing campaigns and risingincomes spur demand for packaged food in the South Asiannation.―A lot of companies are coming up to tap Pakistan‘s food marketwhere 95 percent of the products are sold unpackaged,‖ saidMisbah Iqbal, an analyst at AKD Securities Ltd. Karachi.He said the new trend in the market is certainly creating somechallenges for established names ―but I don‘t see a big threat forNestle in the next two years as the size of the cake is still bigenough.‖ Nestle‘s sales in Pakistan grew 25 percent in 2010 to Rs 51.5billion ($597 million). Nestle Pakistan is the best performer on theKarachi Stock Exchange 100 Index this year. The stock fell 3percent to Rs 3,862.05 while the benchmark slid 1.2 percent.Coca-Cola, Pepsi: The maker of Kit Kat chocolate and Nidopowdered milk is facing growing competition from Karachi-based

Engro Foods in the dairy segment and Coca-Cola Co. (KO) andPepsiCo Inc. in the bottled water and fruit juices businesses,according to data provided by London-based EuromonitorInternational. Engro Foods, established in 2005, was the second-largest seller of drinking-milk products in Pakistan in 2010,according to Euromonitor.


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Nestle is pushing products for lower-income consumers into morerural regions of Asia as it aims to sell the items in a million storesby next year. Nestle‘s planned investment in Pakistan will preparethe company to meet growing demand at its juice, yogurt and

noodles businesses, which are likely to double in size in the nextfive to six years, Donald said.‗Still enormous‘: ―The opportunity to grow in Pakistan is stillenormous,‖ Donald said. ―We‘ve a very bullish view on Pakistan,and will invest quite aggressively in production capabilities in thenext three to four years.‖ Nestle yesterday said revenue growth islikely to be at the top end of its forecast range this year afterreporting the biggest sales increase since the first half of 2008.

Sales excluding acquisitions, disposals and currency shifts rose7.5 percent in the six months ended June 30, the Vevey,Switzerland- based company said. Nestle, which targets a 5percent to 6 percent annual gain, also predicted higher margins.The growth in so-called organic sales beat the 6.5 percentaverage estimate of analysts surveyed by Bloomberg, led by a 12percent gain in Asia.―The market is relatively underdeveloped,‖ Donald said. ―So thefact that Engro and other names are entering the market isactually a very good thing. The fact is that they all together arestimulating growth in the packaged food segment.‖ Engro Foods last week reported net income of 99 million rupeesin the three months ended June 30, compared with a loss of 165million rupees a year earlier. Sales climbed 46 percent to 7 billionrupees in the quarter. Nestle Pakistan on Aug. 3 reported netincome rose to 1 billion rupees in the three months ended June30, from 978 million rupees a year earlier. ―It‘s a common

perception that China and India are much bigger in terms ofgrowth than Pakistan,‖ Donald said. ―But for Nestle, the per capitaconsumption of our products in Pakistan is twice as much as wehave in China and India.‖ ‗Dairy farms‘: The company expects future growth will come frommilk, baby-food, water and noodles. It is also expanding into new


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categories including spices and coffee, Donald said.―We see more and more dairy farms of bigger scale coming upand farmers are getting better knowledge,‖ he said. ―This is slowlybeginning to close that gap on demand.‖ Nestle Pakistan,

established in 1988, has five factories spread across the country,according to the company‘s website, and employs more than2,700 workers. Nestle‘s growth in Pakistan has been slowed bypoor security in the country‘s biggest cities and power blackoutsof up to 12 hours each day. The company lost nine days ofbusiness in Karachi last month when retail trade remainedvirtually closed in the country‘s commercial hub because of ethnicand sectarian violence, Donald said. ―What we are getting is a

strong double-digit growth,‖ he said. ―Imagine what it could havebeen if we didn‘t have huge unrest in Karachi,security issues in Quetta and Peshawar.‖ courtesy bloomberg

EVI#5http://tribune.com.pk/story/381501/teamwork-agri-university-and-nestle-join-hands/

Nestle will also invest in internship and general scholarships forthe UAF students to develop their skill sets and equip them withstate of the art education.FAISALABAD:

The University of Agriculture Faisalabad (UAF) and Nestle

Pakistan Limited will enhance their cooperation in areas ofagricultural and livestock researches especially keeping in viewuplift of agrarian and dairy sector to increase milk, meatproduction and per acre yield with highly nutrient foods.

In this regard, a Memorandum of Understanding was signed by


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EVI#6

http://www.nestle.pk/media/pressreleases/Pages/nestle-develop-uplift-community.aspx

Nestlé continues to develop, uplift community

Saturday, May 16, 2011

Nestlé Pakistan has been serving Pakistani consumers since1988, when its parent company, the Switzerland-based NestléSA, first acquired a share in Milkpak Ltd. Today its products arefully integrated in Pakistani life. The company is recognised asproducer of safe, nutritious and tasty food, and leaders indeveloping and uplifting the communities in which it operates.Nestlé Pakistan as the leading nutrition and wellness company ofPakistan remains committed to the country constantly deliveringon its promise of providing good food and good life to millions ofPakistanis across the nation. Today, Nestlé is not onlyrecognized as a producer of safe, nutritious and healthy food butalso as a leader in developing and uplifting the communities inwhich the company operates.

At present, the company is working in partnership with 190,000farmers to provide pure and high quality milk to consumers allover the country. The farmers receive payments on weekly basis

through a transparent system. To improve the quality of the livesof its suppliers, Nestlé has established a unique technicalassistance team that trains farmers in modern techniques. Themilk collection system has an economic and social impact farbeyond the farmers themselves.

http://www.nestle.pk/media/pressreleases/Pages/nestle-develop-uplift-community.aspxhttp://www.nestle.pk/media/pressreleases/Pages/nestle-develop-uplift-community.aspxhttp://www.nestle.pk/media/pressreleases/Pages/nestle-develop-uplift-community.aspxhttp://www.nestle.pk/media/pressreleases/Pages/nestle-develop-uplift-community.aspx


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The Kabirwala factory was first acquired by Milkpak in 1990 as asubsidiary. The main building of the factory is build over the areaof 11.8 acres whereas the total land area covered is 57.58 acres.By 1997 it was a fully owned unit of Nestlé Pakistan Ltd. Since its

inception the Kabirwala factory has been constantly enhanced.Continuing its past tradition of excellence, Nestlé Pakistanopened the largest milk plant of Asia and also the largest milkreception among Nestlé World at Kabirwala on March 16, 2007.The Kabirwala factory is the biggest factory in the Nestlé world;Nestlé has presence in 100 countries. By establishing its factoryin Kabirwala, South Punjab region, Nestlé has generatedemployment opportunities not only for the factory workers but also

for the farmers that are associated with it milk procurement chain.Nestlé Pakistan has invested more than US $ 70 million to buildthe Kabirwala milk plant and an estimated US $ 371 million will bepumped into the economy by 2014 for the development of dairysector in Pakistan.

Nestlé Pakistan is also involved in school rehabilitation andeducation advancements intended to improve the lives ofunderprivileged children living in the same region. To helpimprove education in rural areas, Nestlé undertook therehabilitation of several primary and middle schools, focusingespecially on girls‘ schools, in Sheikhupura, Khanewal, Kabirwalaand Muzzafargarh. The company upgraded educational facilities,including teaching aids and teacher trainings along with furnishingthe pre-existing school buildings. Nestlé also built wings anddonated over 100 computers to different schools.With the commitment to creating shared value, Nestlé Pakistan is

also a signatory to UN Global Compact for ethical businesspractices and also does social investment for supporting theunderprivileged and rural communities. These include farmers‘training, primary schools‘ refurbishment, women development,water filtration plants in schools and related humanitarianassistance. Additionally, Nestlé has signed MOU's with UNDP


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and SDC for training female livestock farmers and for ruraldevelopment.Potable water is a basic human necessity, yet it is denied tomillions of Pakistanis. Nestlé Pakistan alleviated rural suffering by

installing 4 water filtration plants in selected areas including two atMuzzafargarh, one each at Khanewal and Kabirwala. Almost20,000 people receive drinkable water and are benefitted fromthese plants.

The recent floods in Pakistan caused massive devastation all overthe country. In South Punjab region 2,000 acres of cultivationarea was also destroyed. In step with the rest of the nation, Nestlé

Pakistan responded immediately, putting its infrastructure andresources to work in the affected areas. The company installed350 hand pumps and 20 tube wells in the region and also donatedseeds and fertilisers to the farmers to help them getting on theirfeet once again. Hundreds of thousands of cattle died because ofthe diseases that spread as aftermaths of the floods. NestléPakistan assisted in vaccinating 300,000 livestock and alsoestablished mobile veterinary clinics for treating cattle all over theregion including Rajanpur district. As a result of well designedflood relief plan, Nestlé Pakistan distributed ration, water andother basic food necessities fairly and efficiently to 90,000 floodaffected peoples for a whole month.

More than just offering food and beverages, Nestlé Pakistan is aleading health, wellness and nutrition company. We believe thatgood food is necessary for a good life. In fact, health and nutritionis more dynamic than ever. Food has evolved from being a

necessity to becoming an expression of how we live. This is whyNestlé Pakistan products are developed to provide a safe andhealthy source of nutrition to all family members.

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was no exception. The total amount of Corporate donations(including flood relief donation) and CSR projects spent duringthe financial year 2010 is Rs. 87.2 million.The key CSR projects completed in 2010 are; Drivers SafetyTraining Institute in collaboration with the National Highwayand the Motorway Police, Launch of Healthy Kids nutritionawareness programme, another drinking water fil trationplant in Khanewal near Kabirwala factory, Completion of the

orphanage building with SOS children‘s village in Islamabad and repairs of our CSR schools and water plants near Kabirwalaand Sheikhupura factory damaged due to heavy rains duringthe floods. Other CSR activities like donation of milk andcompany products to underprivileged schools and support toinstitutions working for underprivileged people continued as aregular practice. We assure our stakeholders of our continuedcommitment to creating shared value and will continue to domore in the future as well.

EVI # 10

Financial_Reports/Nestle_Annual_Report_2010_ENPage no 12

To Society and Development Initiatives: 2010 2009Donations and CSR Projects 87,196 0.6% 80,177 0.7%Dairy Development* (Non-business returns) 127,400 0.9% 149,400 1.3% Though Dairy Development projects are part of total Purchased Goods & Services, infact they are directly contributing towards the development ofdairy sectorin Pakistan. It‘s %age contribution towards ‗Society & Development Initiatives‘ is calculated accordingly Financial_Reports/Nestle_Annual_Report_2010_ENPage no 12

Value Added 14,539,845 1 1,325,950Dividend to Shareholders 2,947,724 20.0% 2,947,724 25.7%


Shareholders‘ Funds 5,582 4,427 Gross Profit Ratio 27% 29%

EVI# 11


Our People: Nutrition Quotient (NQ) trainings rolled out in


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2007 achieved the milestone coverage of 100% permanentemployees with the Nutrition Quotient (NQ) Foundation Modulein 2010. Ensuring adequate Nutrition, Health and Wellness(NHW‘s) knowledge of our employees is key to building strongfoundations for a leading Nutrition, Health and WellnessCompany. Advanced and specialist nutrition knowledge forproduct development and communication teams is the nextmilestone in target followed by specialized trainings for our

communication partners and customers

EVI# 12

Nestlé Pakistan collects quality milk from 190,000 farmers spreadover 146,000 sq. km of Punjab and Sindh.


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Nutrition Support Program for Under Privileged People(Schools children and destitute women)Nestlé Pakistan regularly provides company productsto schools situated in the city slums and rural areas inthe country where the parents are unable to give milk tofulfill the nutritional needs of their school going children,due to extreme poverty conditions. Till date forty suchinstitutions are supported for benefitting 15,000 pluschildren, inclusive of underprivileged women in shelterhomes. Regular product donations are also given to oldage homes, and NGOs that support the destitute womenand social welfare organizations for sports, culture,


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special children and the disabled.

Healthy Kids ProgramNestlé- SDC Farmer Training & Development Program

Driver Safety Training Program

EVI #14Financial_Reports/Nestle_Annual_Report_2010_ENPage no 43

SOS Children‘s Village Flood ReliefRelief Detailsa) Immediate food relief by providing company products.This effort supported more than 50,000 people for morethan three weeks each.b) Food packages to 30,000 people (wheat flour, rice, tea,cooking oil, pulses and related items)c) 12 Water tankers for transporting drinking water to floodrelief camps for three weeks transporting 240,000 litersof water on daily basis for flood affectees.d) 100 farmer and cattle help camps established by Nestléin the flood zone and provided free vaccination to over300,000 animals (Inclusive of all vaccination support)and treated more than 25,000 animals for injuries anddisease.e) Support provided to Nestlé Pakistan staff that faced

direct damages from the floods (this particular supportwas provided through Nestlé Pakistan‘s own funds). g) Nestlé Pakistan earlier CSV projects inclusive of schoolsand water filtration plants which were damaged ordeteriorated due to floods/ rains were also repaired – This include 4 schools and two water filtration plants.


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Note: All donations were personally supervised by Nestlé‘s own staff in the field and under a centrally controlledmonitoring process from the management

EVI# 15

NEED TO BE EXPLAINEDOUR PRODUCTS

ALL THE NEW PRODUCST BEING OFFERED TO SERVE THETARGET CUSTMER OF THE PRODUCTnutrition profile of products in all categories and in the

strengthening of our recipe database management for finernutrition analysis and tracking.We continue to innovate and renovate products for nutrition orhealth considerations.xtended nutrition-based labeling on our product packaging

CSV ACTIVITIES:helping to protect the environmentincrease production while minimising resource consumption,waste and emissionsTo eliminate air pollution, we have stopped using heavy fuel oil inour factories, which are now run on clean natural gas. OurSheikhupura & Kabirwala factories have elaborate watertreatment systems to prevent wastewater from polluting theenvironment. In 2005, we upgraded our wastewater treatmentplants in both factories. That's not all; we are continually reducing

our consumption of raw water per ton of production.Solid waste is collected at source and then reused, recycled ordisposed in an environmentally friendly way. Environmentalimpact assessment is done in advance for every new project andmeasures are adopted to minimise adverse impacts on theenvironment. Our employees regularly undergo training to


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inculcate awareness about environment-friendly practices.

School Rehabilitation and Education AdvancementWell and Hand-Pump Installation ProjectsHelp Centre for FarmersHealthy Kids ProgrammeEarthquake ReliefFlood Reliefhttp://www.nestle.pk/csv/casestudies/Pages/casestudies.aspx

QUALITY:Nestlé Pakistan has an absolutely non-negotiable commitment toproduct quality and food safety.We follow the stringent international standards of the WorldHealth Organisation's Codex Alimentarius on food production. Allfactory laboratories operate according to Good LaboratoryPractices guidelines. Our Sheikhupura and Kabirwala laboratorieshave long enjoyed an ‗Excellent‘ rating in the worldwideproficiency tests conducted by Nestlé SA (Switzerland), and attestto the world-class quality of our factories.

MANAGEMENT: A solid quality management system must rely on a strong andfully empowered quality function. We enforce full compliance withthe mandatory standards and principles of our Quality

Management System, which include Food Safety, Regulatory andQuality requirements in every step of our Value Chain. The NestléQuality Management System builds on the existing Nestlé QualitySystem and adds a strong management component to it. The newdimension is the management of quality in all the relevantbusiness processes—from consumer requirement to consumer


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satisfaction.

http://www.nestle.pk/csv/focusareas/Pages/focusareas.aspx

ENHANCMENThttp://www.nestle.com/csv/CreatingSharedValueCaseStudies/AllCaseStudies/Pages/CSV-dairy-Pakistan.aspx

http://www.nestle.pk/aboutus/nestlepakistan/Pages/nestlepakistan.aspx

LABOURhttp://cms.iuf.org/?q=node/1584

EVI # 16

When a natural disaster happens, water sources and distributionsystems are often polluted or damaged. From Haiti, to Chile orPakistan, Nestlé Waters provides safe drinking water in case ofsanitarian emergency.

Key Figures :Few days after Pakistan‘s earthquake, Nestlé Waters provided100,000L of bottled waterShortly after the Chilean‘s earthquake, Nestlé Waters provided500 000L of bottled water

After the earthquake hit in Haiti, Nestlé Waters provided 3 millions

L of bottled water during the year 2010.

Providing access to safe drinking water to those affectedbecomes a sanitation priority that will continue until infrastructureis restored.

http://www.nestle.pk/csv/focusareas/Pages/focusareas.aspxhttp://www.nestle.pk/csv/focusareas/Pages/focusareas.aspxhttp://www.nestle.pk/aboutus/nestlepakistan/Pages/nestlepakistan.aspxhttp://www.nestle.pk/aboutus/nestlepakistan/Pages/nestlepakistan.aspxhttp://www.nestle.pk/aboutus/nestlepakistan/Pages/nestlepakistan.aspxhttp://cms.iuf.org/?q=node/1584http://cms.iuf.org/?q=node/1584http://cms.iuf.org/?q=node/1584http://www.nestle.pk/aboutus/nestlepakistan/Pages/nestlepakistan.aspxhttp://www.nestle.pk/aboutus/nestlepakistan/Pages/nestlepakistan.aspxhttp://www.nestle.pk/csv/focusareas/Pages/focusareas.aspx


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Bottled water can play a vital role in the aftermath of a disaster. Any time such an emergency situation occurs in a region wherewe operate, we provide water relief for suffering communities.

We not only provide bottled water and donations, we alsomobilize local employees to help in organisation, distribution andlogistical coordination in affected areas.

The amount of donations per year depends of course on thesituation and needs. Donations are typically in partnership withlocal governments or national NGOs such as Project Water, alocal volunteer organisation in Canada, or the American Red

Cross.Natural disasters

In 2010, significant earthquakes were felt in Haiti and Chile,severe drought conditions plagued parts of eastern North

America, and typhoons and heavy rainfall impacted countries andcommunities in Asia.Quick Facts :

Water donation in Pakistan

Pakistan experienced some of the worst floods the country hasever seen, affecting over 14 million people.

Nestlé Waters‘ immediate response in Pakistan included thedonation of approximately 100,000L of bottled water, distributedwith other food aid through local NGOs and relief organisations,

with help and supervision provided by Nestlé staff.

In addition, Nestlé partnered with the Swiss DevelopmentCooperation to provide water for irrigation and drinking in flood-affected areas by installing hand pumps for extraction of cleangroundwater.


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http://www.nestle-waters.com/creating-shared-value/healthy-hydration/Pages/disaster-relief.aspx

EVI#17Struggle continues with protest camp at Nestlé Pakistan29-03-2012Printer-friendly version

More than 300 workers took part in an all day protest camp on

March 28 to highlight their determination to continue the struggleat Nestlé's Kabirwala milk factory until all contract workers whohave claimed their employment rights are given permanent jobs.

From 9 AM until 6 PM, workers set up camp in the town, signalingtheir commitment to continuing protest actions. The contractworkers which Nestlé dismissed in violation of court orders are atlast working again after being dismissed, harassed, beaten and

jailed - but on short term 'no work, no pay' contracts, as before(see Challenging Precarious_Work @ Nestlé.Kabirwala.com).While Nestlé falsely claims to have dropped all the fabricatedcriminal charges it initiated against many workers, charges stillhang over many of them and many are still only free on bail.While Nestlé claims it will be creating permanent jobs at thefactory, the offer does not apply to casual workers who joined theunion and insisted on their employment rights.

Action Committee President Ashfaq Butt stressed the peacefulcharacter of the workers' protest, and warned of managementefforts to divide workers and to provoke clashes with contractworkers who have not supported their struggle. The Kabirwalaworkers support the struggle of our sisters and brothers at NestléPanjang, Indonesia, said Bhutt, reiterating that "Together we will

http://www.nestle-waters.com/creating-shared-value/healthy-hydration/Pages/disaster-relief.aspxhttp://www.nestle-waters.com/creating-shared-value/healthy-hydration/Pages/disaster-relief.aspxhttp://www.nestle-waters.com/creating-shared-value/healthy-hydration/Pages/disaster-relief.aspxhttp://www.nestle-waters.com/creating-shared-value/healthy-hydration/Pages/disaster-relief.aspxhttp://www.nestle-waters.com/creating-shared-value/healthy-hydration/Pages/disaster-relief.aspx


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fight for our rights!"http://cms.iuf.org/?q=node/1557

EVI#18

The negative impact of Nestlé's irresponsible labour policies onworkers' families can be seen prominently.

http://www.iuf.org/nespressure/en/

EVI#19Nestlé Pakistan continues to flout the law - human resources bossin high court for serial violations of reinstatement orders!

http://www.iuf.org/nespressure/en/2012/02/nestle_pakistan_continues_to_f.html

EVI#20

NESTLÉ PURE LIFE, the world‘s number one bottled waterbrand with presence in 26 countries, was launched in 1998 inPakistan.The brand is rated as the most preferred bottled water brand in

Pakistan by consumers according to research studies.In 2010, the brand continued to expand it‘s mission to delightconsumers by providing high quality, safe and pure drinkingbottled water.The brand launched a new campaign, Khush Zaiqa BehtareenPani! to promote the pleasurable drinking experience of NESTLÉ

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PURE LIFE. The campaign was aimed at creating awareness oftaste of water. It reached consumers on all key touch pointsi.e. TV, radio, print, billboards, packaging, internet and POSmaterials.

The great taste of NESTLÉ PURE LIFE was also validated throughconsumer tasting studies versus other bottled water brands. In order to delight customers, several promotions were offeredthroughout the season to provide them more value for money.Our product and communications strategy of keeping the‗Consumer at heart‘ helped us in further strengthening consumer loyalty and trust that has further improve profitabilityin 2010.Keeping consumer at the heart of all new initiatives, NESTLÉPURE LIFE launched a new 5 Litre SKU in the growing smallbulk-segment. This new SKU directly addresses consumerneed of CONVENIENCE and VALUE FOR MONEY whiledelivering on the same promise of quality, taste and healthyhydration that NESTLÉ PURE LIFE is synonymous with. Newproduction line was installed in Shiekhupura factory to launchthis SKU within the agreed time lines.The introduction of this bottle will not only strengthen thebrand further but will also aid in the growth of the bottledwater market. It makes ―Pakistan‘s Favorite Water‖ available in all major segments across the market.Home and Office Service was re-launched at the start ofthe year with the aim of providing better service to NestléPure Life customers. New customers were also attracted byhighlighting the improved and superior NESTLÉ PURE LIFEexperience.maNagemeNt RePORt 2010

Nestle_Annual_Report_2010_EN

Page no 56-57

Evi#22

Training 54,279 36,835


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Nestle_Annual_Report_2010_ENPage no 93Notes to the Financial StatementsFor the Year Ended December 31, 2010

Evi#23Nutritional CompassThe Nutritional Compass was launched in 2005 and is nowprinted on all our products in Pakistan. The Nutritional Compasshelps the consumers to better understand the nutritional factsand helps them make healthy choices.

Nestle_Annual_Report_2010_Page no28

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The company also supports initiatives, such as school refurbishment inselect locations , drivers safety training programmes,academic and university support programmes for research/development & scholarships in the field of Agriculture,

Livestock and food sciences, and extends help for challengedpeople, underprivileged women, vocational training, youthdevelopment and other socio-economic developmentprogrammes. Additionally, the company plays a lead role forhumanitarian assistance, once it comes to natural disasters likefloods and earthquake and help for relief and re-habilitation ofcommunities.

Vision & Mission (Autosaved)

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