Vision And Mission

Copyright: 2009 Turgut ZiyalCopyright: 2009 Turgut Ziyal

Prepared and Presented by

Turgut Ziyal

Copyright: 2009 Turgut Ziyal

VISION VS. MISSION

Although often used

interchangeably, mission and


interchangeably, mission and

vision statements are distinctly

different, and each has its own

purpose, style, criteria, and

components…. ….

The vision is bigger picture

and future oriented while the

mission is more immediately

focused on the present.


It is the vision that defines

the end game and the

mission is the road map that

will take you there.

…”Vision dictates Mission which determines

Strategy, which surfaces Goals that frame

Objectives, which in turn drives the Tactics

that tell an organization what Resources,

Infrastructure and Processes are needed to

support a certainty of execution” (Mike


support a certainty of execution” (Mike

Myatt, 1988).

vision mission strategy objectives tactics


VISION


"Vision without action is a daydream.

Action without vision is a nightmare."

Japanese proverb

Corporate vision is a short and inspiring

statement of what the organization intends

to become and to achieve at some point in

the future, often stated in competitive


the future, often stated in competitive

terms.

You have to create a grand, noble

vision which elevates the energy,


vision which elevates the energy,

enthusiasm and self-esteem of

everyone in the company while

ensuring that everybody sees a

benefit in following the vision!

"To achieve great things, you need

ambitious visions. And it does not

matter that vision cannot be laid

out in details. It is the direction that

counts."


A company's vision is what it wants to achieve

in the long term. It must convey a sense of


in the long term. It must convey a sense of

direction, discovery, and opportunity that can

communicated to all employees. It should not

focus so much on today's problems, but rather

on tomorrow's opportunities.


MISSION

A mission statement makes concrete

the leader's view of the direction and

purpose of the organization.


purpose of the organization.

A well-crafted mission statement can provide the focus and motivation you need to take your business to the next level


level

A mission statement should be

a short and concise statement

of goals and priorities


of goals and priorities

The primary goal of any business is to increase

stakeholder value.

The most important stakeholders are

o shareholders who own the business,


o shareholders who own the business,

o employees who work for the business,

o and clients or customers who purchase products

and/or services from the business.


SAMPLES

Yahoo's mission statement:

To be the most essential global internet service for consumers and businesses.


Pilgrim's Pride food company places a high value on customer

satisfaction. Consequently, their mission statement reads:

Our job is outstanding customer

satisfaction . . . Everyday.


Amazon.com's mission statement is a good example of a far-

reaching goal:

To be the most customer-centric company in the world,

where people can find and discover anything they want

to buy online.


CADBURY:

the world’s biggest and best confectionery company.


PERFETTI:

“caring for excellence”


“caring for excellence”


AND WHAT IS YOUR VISION?


THANKS!

Vision And Mission

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