Vision For XYZ City

1

Vision for XYZ City

2

Signature XYZ Project

Redefining Luxury Condominiums

Walk to Work Culture

Top End Amenities for “The Complete Family”

Sustainable Life-Style

XYZ City

Design Brief for Master Planners

• Meticulous planning to optimize FSI

• Strict Adherence to Statutory Requirements

• Maximum Usage of available Green Spaces & Old trees

• Integrate Design Features of JKI, Chirag Nagar, Singhania

School & Hospital Land with the Master Plan

• Optimize the Development Mix to maximize on Residential

Development with focus on Sports, Outdoors & Green Living

3

Residential (≥ 5 million sq. ft.)

4

XYZ Sports Club/ Gymkhana (1 lakh sft)

• On lines of Bombay Gymkhana/MIG/ Wellington Club

• Usage of Reserved Grounds

• All major sporting activities to be included– Emerging New Sports in India to be introduced

5

IB School/ Professional College (2.5 lakh sft)

6

Specialty Hospital (2.5 lakh sft)

7

Cultural Centre/ Theatre ( 1.5 lakh sft)

8

Theme Parks (Convert Existing Green Spaces)

9

Iconic XYZ House (Corporate HQ)

• 1.5 lakh sft

• Corporate Office to be the Tallest

Tower in Thane

• To house all XYZ Businesses

• Green Building with a Futuristic

Design to capture the Essence of

the Brand “LEED Certification”

• Sky Garden, Terrace & Penthouse

Office to be exquisitely designed for

CMD

• Design Brief to cater to all

requirements of the Group in one

massive building

10

XYZ Life-Style Museum (0.5 lakh sft)

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Large Super Premium Retail Outlet (2 lac sft)

12

“Design Brief” Creation Steps

13

Project Parameter Definition

Selection of Projects to Study

Project Evaluation

Best Practices Report

Design Brief to Architects

Market Research Brief for Liases Foras (Draft)

• Identify top 10 Signature Residential & Mixed Use Projects in

India based on the above for Extensive Research

• Identify at least 5 International Projects that are futuristic in their

approach

• Identify top 10 Projects (Mumbai, NCR & Bangalore) providing

the best in terms of Amenities & Specifications

• Compare the Demographics & Location of these projects with

XYZ JK Gram

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Market Research Brief for Liases Foras (Contd.)

• The areas of extensive research of shortlisted projects would be ( but not limited to ) as

follows

– Project Location & Layout

– Major reasons for its commercial success

– Configuration & Sizes of Apartments / Residential premises/ Commercial Spaces/ Convenient

Shopping etc.

– Project Infrastructure

– Major differentiating Factors & Project USP

– Approach to Energy Efficiency & Cost Saving measures in detail

– Approach to Green Building Concept & other such Futuristic Value Add integrated within the

Project

– List of Architects & Consultants associated with each of these Projects

– Maintenance Cost per sq. ft./month chargeable to customers residing in these Projects.

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Content of Design Brief to Architects

• Project Vision

• Project Objectives

• Land Details– Area Survey

– Topographical Map

– Zoning Details

• Local Regulations

• FSI Statement

• Product Mix

• Amenities & Utilities

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XYZ City

Compact 2BHK

5%

2BHK Regualr18%

2 1/2 BHK11%

3BHK Regualr23%

3BHK Large25%

4 BHK10%

5 BHK5%

Duplex3%

Percentage wise product distribution

MASTER PLANNING & DESIGN BRIEF VISION

By Liases Foras

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Presentation Outline

Aim: Preparation of vision statement for XYZ city

o Approach and Methodology

o What world is talking about?

o What India is practicing?

o What make the township an ‘esteem’ place to live in?

o Case study grading performance

o Vision for the XYZ city.

APPROACH AND METHODOLOGY

“To define the vision for the XYZ’s project; a strategic market based approach was adopted”

Approach and Methodology

Understand the national and international design

trends in context of township design

National level case study selection based upon the

secondary data

Primary field visit and project evaluation

Intra project analysis and Recommendations

Case study selection criteria

Projects having supply greater than 500 units

Projects in the absolute price bracket of Rs

12,000/- psf to Rs 25,000/-psf

Projects located in the similar demographic

condition

Perception based importance and short

listing of projects

982

228

95

20

• Brigade Gateway, Bengaluru

• Bharatiya city, Bengaluru

• Magarpatta city, Pune

• Amanora Township, Pune

• Life Republic, Pune

• Jaypee Green, NCR

• Wavecity Center, NCR

• Ambiance, NCR

• Oberoi Garden City, Mumbai

• Nahar Amrit Shakati, Mumbai

• Hiranandani, Gardens Mumbai

Cumulatively we had visited 24-projects in Mumbai, NCR, Pune and Bengaluru. This includes the stand alone buildings and clusters like the magnolias, wind mill of your mind, pebble bay, yo pune, one north, etc

WHAT WORLD IS PRACTICING?

“Present and future trend of urbanism”

New Urbanism (Mid 1990)

Environmental sensitive design

High density Pedestrian free way

Traditional neighbourhood design

Parametric Urbanism (2006)

CASE STUDIES FOR DESIGN BRIEF

Case of eleven large scale development in India• Brigade Gateway, Bengaluru • Bharatiya City, Bengaluru • Magarpatta City, Pune • Amanora Township, Pune • Life Republic, Pune • Jaypee Green, NCR • Wavecity Center, NCR • Ambiance, NCR • Oberoi Garden City, Mumbai • Nahar Amrit Shakati, Mumbai • Hiranandani Gardens, Mumbai

EVALUATION CRITERIA

Elements of Township

General understanding of the Township can be defined under following heads.

• Basic elements: These elements primarily discuss the ‘Technical’ side of development, such as sizes of room, width of street, open space ratio, etc. However, these elements is more subjected to local regulation and National Building code.

• Elements of Esteem: These elements are more related to the improvised quality of living and giving sense of satisfaction to its residents as well as to the citizen by creating the space for various activities.

Basic

• Gross area Distribution

• Open v/s Built ratio

• Distance between the buildings

• Road Hierarchy

• Housing typology sizes(1BHK,

2BHK, 3BHK, etc)

Esteem• Public Realm• Icon or Symbolic value• Integration and Segregation of

various building usage• Street design• Definition of Nodes/Squares• Sustainability• Future user group

Grading Attained By The Selected Townships

2013 13

2010 10 13 13 13

7 7

18

8 85

6 54 6 6

12 9

7

11 88

9 78 5 8

45

6

75

27

2

7 35

0 5

8.5

4.53.5 2.5 7

6

2.52.5

2.5

2.5 2

10

5

4 3 3

107

53

3 3

7

1015 15 8 12 8

10 5

8 5

75

5857 56

51 51 49 4642

3634

0

10

20

30

40

50

60

70

80

HiranandaniGardens,Mumbai

OberoiGarden City,

Mumbai

AmanoraTownship,

Pune

Magarpattacity, Pune

Bharatiyacity,

Bengaluru

Nahar AmritShakati,Mumbai

BrigadeGateway,Bengaluru

LifeRepublic,

Pune

WavecityCenter, NCR

JaypeeGreen, NCR

Ambiance,NCR

Public Realm Icon or symbolic value

Integration and segregation with outer world Inner relation

Street design Node

Sustainability Grade attain

Contextual Open space & Utilities

This can be evaluated based upon hierarchy of open space and utilitarian aspects.

1.a. Township level open space: It means that the defined largest open space is being available to the public as a whole. The defined space should be welcoming and not repulsive. Creating the public domain will help to enhance the importance of the place and increased landmark value of the locations.

1.b. Neighborhood level open space: it means the defined open space is being available only to the residents/users of the building.

2. Utility of the space: Success of any open spaces/public domain is in co-relation with the purpose and facilities provided in the open space.

What Is Public Realm?

So Far The Best Township Level Open Space

Project: Brigade Gaateway

So Far The Best Neighborhood Level Open Space

Project: Nahar Amritshakti

WHAT SHOULD BE THE PUBLIC REALM FOR XYZ CITY?

Feedback from CMD

Parameters Yes No

Public Realm 20.00 0.00

Township level 3.33 0.00

Usage as a multi functional open space, which help to bring outside world

6.67 0.00

Neighborhood level open space 3.33 0.00

Utility at neighborhood level open space 6.67 0.00

Iconic or Symbolic Value

Iconic value. A top of the mind recall

Design element which gives an unique identity or differentiating elements in the layout/building/unit yet functional and it also remains at the top of mind recall.

Iconic value or top of the mind recall is defined based upon the two parameters:

• Solid (Built form)

• Void (Open space)

Project: Burj Al Arab

So Far The Best Iconic Built Form

Project: Hiranandani Gardens

So Far The Iconic Open Space

Project: Brigade Gateway

WHAT SHOULD BE THE ICONIC STATEMENT OF THEXYZ CITY?

Feedback from CMD

Iconic Value Local Regional National Global

Value from Built form 3.00 6.00 9.00 12.00

Value from Open space 2.00 4.00 6.00 8.00

Interaction of built from with Inner and Outer realm

Each built-form show a unique relation based with the adjoining spaces. Building use or open space. The relationship is defined based upon the following three aspects.

• Relation with outer realm• Transparent• Translucent• Opaque

• Relation with inner realm• Transparent• Translucent• Opaque

i.e. the relation of retail should be more transparent with public domain, while commercial relation should be more translucent and residential relation should be opaque.

The importance of Integration and Segregation in building usage?

Ideal Mix

Outer world relation Transperant Translucent Opaque

Residential 0.00 0.50 1.00

Commercial 0.50 1.00 0.00

Retail 1.00 0.50 0.00

Hospitality 0.50 1.00 0.00

Health 0.50 1.00 0.00

School 0.50 1.00 0.00

Inner relation Transperant Translucent Opaque

R-C 0.00 0.50 1.00

R-Re 0.00 0.50 1.00

R-Ho 0.00 0.50 1.00

R-He 0.00 0.50 1.00

R-S 0.00 0.50 1.00

C-Re 0.50 1.00 0.00

C-Ho 0.50 1.00 0.00

C-He 0.00 0.50 1.00

C-S 0.00 0.50 1.00

Re-Ho 1.00 0.50 0.00

Re-He 0.00 0.50 1.00

Re-S 1.00 0.50 0.00

Ho-He 0.00 0.50 1.00

Ho-S 0.00 0.50 1.00

He-s 0.00 0.50 1.00

So Far the Best Integration and Separation with outer world

Wes

tern

Exp

ress

Hig

hw

ay

OpaqueTranslucentTransparent

Retail

Hotel

Office Residential

Residential

Hospital

School

Project: Oberoi Garden City

WHAT SHOULD BE RELATIONSHIP BETWEEN THE BUILT-FORMS IN XYZ CITY?

Integration and segregation

Outer world relation

Residential Translucent

Commercial Translucent

Retail Transparent

Hospitality Translucent

Health Translucent

School Translucent

Inner relation

R-C Opaque

R-Re Opaque

R-Ho Opaque

R-He Opaque

R-S Opaque

C-Re Translucent

C-Ho Translucent

C-He Opaque

C-S Opaque

Re-Ho Transparent

Re-He Opaque

Re-S Translucent

Ho-He Opaque

Ho-S Opaque

He-s Opaque

Feedback from CMD

A unique experience of reaching at a point

Streets can be evaluated based upon the following aspects

• Clear segregation of vehicular and pedestrian

• Separate definition for on street or off street parking

• Quality of experience

• Pedestrian safety

• Flexibility for small gatherings and informal activities

Street Design

So Far the Best Street Design

Project: Hiranandani Gardens

WHAT SHOULD BE THE CHARACTER OF STREETS IN THEXYZ CITY?

Feedback from CMD

Street design 10.00 Average Good Excellent

Clear space definition for pedestrian-vehicular

2.00 0.50 1.00 2.00

Separate space definition for parking (on street/off street)

2.00 0.50 1.00 2.00

Quality of experience 2.00 0.50 1.00 2.00

Safety of pedestrian 2.00 0.50 1.00 2.00

Provision for gathering and informal activity

2.00 0.50 1.00 2.00

Node is part of the street design and it acts largely as the centric location for gathering and land mark for person to reach specific point.

Node

Nodes can be evaluated based upon following aspects:

• Landmark value

• Potential for small gathering

• Potential for informal activates

Node

Project: Hiranandani Gardens

WHAT SHOULD BE THE CHARACTER OF NODE INXYZ CITY?

Feedback from CMD

Node 10.00 Average Good Excellent

Landmark value 3.33 0.83 1.67 3.33

Potential for small public gathering 3.33 0.83 1.67 3.33

Provision for gathering and informal activity

3.33 0.83 1.67 3.33

Sustainability

Utilization of natural resource with consideration of future requirements.

• Micro climate management

• Minimizing the use of energy

• Re-utilizing the all possible

natural resource

The Best Sustainable Practice (From Sample Projects)

Project: Magarpatta City

WHAT SHOULD BE THE STAND POINT OF XYZ CITY WITH REFERENCE TO SUSTAINABILITY?

Feedback from CMD

Sustainability 20.00 Average Good Excellent

Micro climate Management 6.67 1.67 3.33 6.67

Minimizing the use of energy 6.67 1.67 3.33 6.67

Re-Utilization of natural resource 6.67 1.67 3.33 6.67

Future Habits, Fashion and Trend

Then Now

Future needs - Customer in Local Context

• The customer is couple working and together drawing handsome salary min around 2-3 lacs per month.

• Aspirational. Want to live a quality life. Squeeze of time (working) and also in-space (costly realty).

• He would have plenty of money to buy the luxuries, comforts, expect a large house.

• In the cage of time and space (24 hr.), he only gets to enjoys 3-4 hour on weekdays at home (awake with family) and the weekends he is found lazing out the stress, fulfills pending household chores, and the evening outing with family and friends.

Problems that design should address (An Example)

- Expandable homes- Separate access control kitchen for servant

WHAT SHOULD BE THE ADAPTABILITY OF FUTURE NEEDS IN XYZ CITY?

Feedback from CMD

Vision

Quality of life means “ Secured, Convenient and Healthy” environment

SecureSecurity for kids, safe environment for senior

citizen, pedestrian safety and the security for the residents

Convenient

Accessibility to day to day need, direct accessibility to outer world with proper opaque

environment to its residents. Scope for informal activities

Healthy environment

Fresh air, Fresh water, noise free environment, natural day light, comforting views, space for

body and mind.

Creative Contexts

This can be a place that acts as a destination for Young and Hap, which draws people from all over MMR and also elsewhere, the people who spent good on weekends. It provides them an experience they get in the best destinations in the world.

Retail experience with amusement park and entertainment

Thank You….

THANK YOU

61

ANNEXURES

62

Area distribution

Land Area Distribution

% Distribution In Acres In sqftPermissi

ble F.S.I.

FSI

AvailableTDR

TDR

Purchased

Total

Built-up

Area

Education/Hospital 8% 8.79 382741 1.85 708072 0 708072

Residential zone 31% 32.25 1404652 0.85 1193954 0.80 1123721 2317676

Industrial Zone 44% 46.92 2043895 0.85 1737311 0.80 1635116 3372426

JK IT 17% 17.54 763987 0.90 687588 1.00 763987 1451575

Total 100% 105.49 4595275 4326924 3522824 7849748

Existing land use and development potential

Proposed

land use ---

Re

sid

en

tial

Co

nve

nie

nce

Ret

ail

Co

mm

erc

ial

Ho

spit

alit

y

Ret

ail

Edu

cati

on

Hea

lth

(M

ult

i

Spe

cial

ty

Ho

spit

al)

To M

MR

DA

Existing

land use

(Figures are

in mn sqft)

Education/Hospital 0.00 0.00 0.00 0.00 0.00 0.68 0.21 0.00 0.89

Residential zone 3.20 0.37 0.00 0.00 0.00 0.00 0.00 0.00 3.57

Industrial Zone 4.63 0.37 0.00 0.13 0.00 0.00 0.00 0.00 5.13

JK IT 0.00 0.00 1.73 0.00 0.44 0.00 0.00 0.00 2.17

Total 7.83 0.74 1.73 0.13 0.44 0.68 0.21 0.00 11.75

Existing land use to Proposed land use

Area distribution

Proposed development mix

FSISaleable/

CarpetSaleable Area

Residential 5,218,032 33% 7,827,048

Convenience Retail 370,897 50% 741,795

Commercial 1,161,260 33% 1,733,224

Hospitality 101,173 20% 126,466

Retail 290,315 33% 435,472

Education 541,471 20% 676,838

Health (Multi Specialty

Hospital)166,601 20% 208,251

Gross Area 7,849,748 11,749,095

Product Mix

Product wise area in sqft Areas

Compact 2BHK 363,636.8

2BHK Regular 142,0367

2 1/2 BHK 854,457.7

3BHK Regular 1,822,943

3BHK Large 1,975,403

4 BHK 764,813.2

5 BHK 424,896.2

Duplex 200,525

Total 7,827,043

Bifurcation of Residential use

Compact 2BHK

5%

2BHK Regualr

18%

2 1/2 BHK11%

3BHK Regualr

23%

3BHK Large25%

4 BHK10%

5 BHK5%

Duplex3%

Percentage wise product distribution

Brigade Gateway

“An Enclave”

A safe and uplifting environment, filled with useful facilities connected by tree-shaded avenues and interspersed with parks and gardens

Bharatiya City

City of JOYWalk to work, walk to play

Choices by IdeaFeel good

Magarpatta City, Pune

Vision spells; A new way of life for the networked society of the new millennium. With emphasis on proper environment control, good living standards, modern educational system and state-of-the-art working conditions with total security.

• Integrating mankind with nature.

• The Rutu-chakra concept for an evergreen city.

• Walk-to-work, walk-to-school concept

• A Complete City within a City.

• Maximum security and safety

• Environment• Education• Recreation• Health• Infrastructure

Amanora Town Park, Pune

Vision: To create quality shelters for both the classes and masses, through integrated townships and related infrastructure development in commercial, social, educational, health and entertainment sector.

Life Republic, Pune

A meaningful way of life for the thinking mind. This way of life moves beyond the fragile, loosely interpreted aspiration of luxurious lifestyle that limits itself to the of a home

Jaypee Greens, Greater Noida

A midst 18-hole Greg Norman designed golf course, member exclusive clubhouse, conference & banquet facilities, tempting eateries, spa and health club, a golf academy and host of entertainment and recreation options It is a "legacy to be enjoyed from one generation to the next".

Wave City Center, Noida

The project is shaped and managed by the dreams, hopes and aspirations of future citizens (every kind of residential space including smart branded luxury apartments and sumptuous penthouses)

Ambience Caitriona, Gurgaon

An unique development as it serves you with an excellent location, ambience, lifestyle, amenities, security, conveniences, services, furnishing and finishing.

Oberoi Garden City, Mumbai

Oberoi Garden City was created with a vision to provide a holistic living experience to its residents.

Nahar Amritshakti, Mumbai

Drawing inspiration from nature, adapting its law of abundance and ensuring providence to all who seek comfort, luxury and quality under one roof called home.

Hiranandani Gardens, Mumbai

Vision to create better communities.