VisionVision

Canada By Rail is an integral part of Brand Canada, providing authentic, historical and geographic visitor experiences with an exciting variety of unique rail venuesacross the country.

Canada By Rail is an integral part of Brand Canada, providing authentic, historical and geographic visitor experiences with an exciting variety of unique rail venuesacross the country.

MissionMission

Canada By Rail will provide leadership and support to Canada's rail-centric visitor industry through advocacy, promotion and partnerships.

Canada By Rail will provide leadership and support to Canada's rail-centric visitor industry through advocacy, promotion and partnerships.

ObjectivesObjectives

Advocacy and support for our members

advancing and protecting the interests of our members by addressing key industry issues

share information and best practices

marketing resources, training aids

Advocacy and support for our members

advancing and protecting the interests of our members by addressing key industry issues

share information and best practices

marketing resources, training aids

ObjectivesObjectives

Promotion of our rail-centric experiences and products

excursions (36)

museums (94)

tour operators (51)

historical rail societies (20)

historical rail stations (166)

heritage rail sites (20)

rail memorabilia books, videos

Promotion of our rail-centric experiences and products

excursions (36)

museums (94)

tour operators (51)

historical rail societies (20)

historical rail stations (166)

heritage rail sites (20)

rail memorabilia books, videos

ObjectivesObjectives

Facilitate marketing partnerships

intra-industry collaboration

national, provincial and territorial government tourism departments and agencies

inter-industry collaboration

Facilitate marketing partnerships

intra-industry collaboration

national, provincial and territorial government tourism departments and agencies

inter-industry collaboration

StrengthsStrengths

continued Support from Railway Association of Canada

the Canada By Rail brand

website: www.canadabyrail.ca

canadabyrail.ca is a one-stop web resource for all rail-related visitor opportunities in Canada

Product! -- an exciting, diverse portfolio of rail-centric products and services

continued Support from Railway Association of Canada

the Canada By Rail brand

website: www.canadabyrail.ca

canadabyrail.ca is a one-stop web resource for all rail-related visitor opportunities in Canada

Product! -- an exciting, diverse portfolio of rail-centric products and services

StrengthsStrengths

a network of prospective members who have benefited from the Canada By Rail Product Club pilot project

an inventory of rail-related products and services supported by a contact database

a network of prospective members who have benefited from the Canada By Rail Product Club pilot project

an inventory of rail-related products and services supported by a contact database

WeaknessesWeaknesses

lack of active participation by industry

no membership dues funding base

ability to meet and communicate with members and representatives who are scattered across the country

lack of active participation by industry

no membership dues funding base

ability to meet and communicate with members and representatives who are scattered across the country

OpportunitiesOpportunities

the business environment for rail related activities is generally favourable and trending upwards

Canada as a four season destination – “Keep Exploring!”

rail as a nostalgic, environmentally-friendly, experiential mode of travel

visitor demand for experiences that are authentic, educational, natural, relaxed

new markets on the horizon -- particularly China

the business environment for rail related activities is generally favourable and trending upwards

Canada as a four season destination – “Keep Exploring!”

rail as a nostalgic, environmentally-friendly, experiential mode of travel

visitor demand for experiences that are authentic, educational, natural, relaxed

new markets on the horizon -- particularly China

ThreatsThreats

proposed U.S. Homeland security measures (biometric passports etc.) threaten Canada's largest market -- the U.S. visitor.

(only 20% of Americans currently have passports)

stronger Canadian dollar has devalued the purchasing power of the U.S. visitor

proposed U.S. Homeland security measures (biometric passports etc.) threaten Canada's largest market -- the U.S. visitor.

(only 20% of Americans currently have passports)

stronger Canadian dollar has devalued the purchasing power of the U.S. visitor

MembershipMembership

Sponsor

Railway Association of Canada $25,000

Charter Member

50 Members at $500 each

Associate Member

150 members at $100 each

Sponsor

Railway Association of Canada $25,000

Charter Member

50 Members at $500 each

Associate Member

150 members at $100 each

MembershipMembership

Categories

excursions (36)

museums (94)

tour operators (51)

historical rail societies (20)

historical rail stations (166)

heritage rail sites (20)

rail memorabilia (64)books, videos

Categories

excursions (36)

museums (94)

tour operators (51)

historical rail societies (20)

historical rail stations (166)

heritage rail sites (20)

rail memorabilia (64)books, videos

BenefitsBenefits

Advocacy & Support

Promotion

Website Promotion

Directory Listings

Network of National & Provincial Programs & Services

Opportunities for Partnerships

Advocacy & Support

Promotion

Website Promotion

Directory Listings

Network of National & Provincial Programs & Services

Opportunities for Partnerships

FinancialFinancial

A core budget of $50,000

RevenueSponsorship

Memberships

ExpensesStaff - Project Manager

Travel

To grow with value-added projects/initiatives on a fee-for-service basis

A core budget of $50,000

RevenueSponsorship

Memberships

ExpensesStaff - Project Manager

Travel

To grow with value-added projects/initiatives on a fee-for-service basis

OperationsOperations

Project ManagerLiaison with, and support to,

membership

Promotional Activities – publicity, website, brochures, events

make representations with key stakeholders - pursue sponsorships and partnerships

generate revenue with value-added activities on a fee-for-service basis

Project ManagerLiaison with, and support to,

membership

Promotional Activities – publicity, website, brochures, events

make representations with key stakeholders - pursue sponsorships and partnerships

generate revenue with value-added activities on a fee-for-service basis

Board of DirectorsProvide provincial representation and liaison

Build local membership base

Solicit support of provincial tourism departments and agencies

Facilitate partnerships

Board of DirectorsProvide provincial representation and liaison

Build local membership base

Solicit support of provincial tourism departments and agencies

Facilitate partnerships

TAKE A C T I O N !TAKE A C T I O N !

Leverage your role in the industry with a membership in Canada By Rail to get

ADVOCACY

PROMOTIONwebsite

Directory listing

Representation at Rendezvous Canada

PARTNERSHIPS

For more information, visit: http://www.canadabyrail.ca/BeAMember.html or

contact: Elizabeth Storey, info@canadabyrail.ca

Leverage your role in the industry with a membership in Canada By Rail to get

ADVOCACY

PROMOTIONwebsite

Directory listing

Representation at Rendezvous Canada

PARTNERSHIPS

For more information, visit: http://www.canadabyrail.ca/BeAMember.html or

contact: Elizabeth Storey, info@canadabyrail.ca