Sharing Authentic Stories - The Authentic Storytelling project
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Transcript of Sharing Authentic Stories - The Authentic Storytelling project
Living Authenticallyand Publicly
By @ctrappeMetro North Rotary
April 2014
@ctrappeTrappeDigital.com
We connect and deal with people we like, trust and who add meaning to our lives!
@ctrappeTrappeDigital.com
Authentic storytelling...
Not talking about..
• Social media strategy
• Messaging
• Manipulation
Talking about:
• Inclusive strategy
• Storytelling
• Meaningful sharing
@ctrappeTrappeDigital.com
Not rocket science: All interactions
100 percent
@ctrappeTrappeDigital.com
What percentage online?
Usual guesses:
Online50-70 percent
Offline50-30 percent
Source: Jonah Berger’s “Contagious: Why Things Catch on.”
@ctrappeTrappeDigital.com
Actual breakdown ...
But the perception …And people are online!
Online:7 percent
Offline:93 percent
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What to do first…
Why?I do what I do because ...
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Why?
Share that… publicly.
Scary?
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Benefits?
ConnectionsBusinessMeaning
@ctrappeTrappeDigital.com
How to get there?
Decision time: Do you want to?Commit the time
Decide what to share!Constant, relevant, new!“On Facebook much?”
@ctrappeTrappeDigital.com
Tools
Make it a habitPick the right tools
GoMeasure what works and what doesn’t
@ctrappeTrappeDigital.com
Let’s discuss...Christoph Trappe
@ctrappe
TrappeDigital.com
AuthenticStorytelling.net
319-804-9853