Vision and mission slideshow
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Transcript of Vision and mission slideshow
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Internet Marketing Strategy:
How To Use Your Vision and Mission
Statements
When Marketing Your Products or
Services Online
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Importance of Vision & Mission
Vision, Mission and Strategy statements can be compared to a
compass for your business.
They help guide and direct in decision-making and expansion.
Vision and Mission help determine what your focus should be
and help shape the core principles that shape your
organization.
• Your Vision and mission will
act as an anchor in times of
confusion.
• They can also be used as
checkpoints to ensure that you
have not veered off course,
and that your business is still
on the right path.
• They provide a sense of calm
in times of distress because
you have already planned and
plotted a course that can be
clearly communicated and
understood by yourself and
others involved.
• Your Vision and Mission are
invaluable tools for marketing
online.
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A Vision Statement
Your Vision Statement is where you want to be in the future;
where you see yourself going.
The Vision Statement is not elaborate, rather concise and clear.
Example:
ChrissyBiz Solutions will provide web marketing and business
writing solutions for businesses and nonprofits.
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Mission Statement
Your Mission Statement is what motivates you to do what you
do regardless of difficulty or setbacks.
It is why you do what you do
It is what you hope to accomplish by doing what you do
Your Mission Statement should be inclusive, honest, and
purposeful.
Example:
To provide affordable and results-driven web marketing
solutions for businesses and nonprofit organizations.
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Now it’s time for Strategy
Your vision and mission are critical to your operations, and equally as important to your business is how you will accomplish your mission and vision.
Your strategy is much more detailed and outlines what steps you will take to accomplish your mission and vision.
Example:
One part of the strategy for providing web marketing solutions for business is blogging about topics and resources that are most useful for businesses and nonprofits.
Another part of the strategy would include syndicating blogs through appropriate social media channels to drive traffic to the website.
+What Will Help Your Mission &
Vision
There are many vehicles to use online when marketing your products and services; ultimately choosing the ones that give the most return and fit more closely to your vision and mission determines what will work best. They include:
Pay Per Click Advertising
Newsletters
Blogging
FREE offers for lead generation: eBooks, White Papers, Case Studies, etc.
Youtube video marketing
Social media syndication
Webinars
Facebook Groups and Pages
Press Release Writing and Distribution
The amount of time and skill set you have at your disposal should not be the only determining factors.
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Use Vision & Mission as Filters
Thinking of a new email marketing campaign?
Does it fall in line with your mission and vision?
Thinking of investing in new technology?
How does this help advance your vision and mission?
Vision and Mission Statements are more than what meets the
eye. They allow you to pass ideas and concerns through them
as filters. If they fit, proceed. If not, abort!
+Read them over and over and over..
You should keep your written vision and mission statements
where you can easily access them.
Consider putting them on a vision board or as a sticky note on
your laptop.
Constantly reminding yourself of what you hope to accomplish
with your business and why you want to do it will help motivate
you in times you feel discouraged.
Companies used to have them on their “About” pages but that
seems to have waned.
+Want to read more about this…
Head on over to my blog at:
http://chrissybiz.blogspot.com
Web Marketing
Business Writing
Consulting
& Design Services