Vision 2015–A CHRIE Fit for the Future

Peter JonesPresidentAtlanta – July 2008

Outline

– Vision 2015 process

– Strategic Plan

– Revised structure and Bylaws

– Implementation

Vision 2015

• Vision 2015 one day workshops throughout 2007– Atlanta – January & July– Surrey, UK – March– Chicago – May– Hong Kong – June– Las Vegas – The Hague, Netherlands

Vision 2015 Outcomes

• Identified factors driving change in hospitality & tourism education– Globalisation– New students & industry workforce– Technology– New pedagogy

• Identified products and services needed to respond to these drivers

CHRIE’s New Strategy/Focus

• Education

• Research

• Networking

• Industry

• Membership

Educational Services

• Publications — the Journal of Hospitality and Education, HOSTEUR™, and the Guide to College Programs Directory

• Events such as the Career Academy

• Eta Sigma Delta Honor Society

• new web-based resources such as a database of curricula and schemes of work, mini courses

Research Services

• Publications — the Journal of Hospitality and Tourism Research

• Events — liaison with the Graduate Conference

• organising a series of think tanks, research podcasts

• a database of current PhD projects

Networking

• Publications — the Communiqué

• Events — I-CHRIE conference

• oversight of Special Interest Groups

• new online services such as email updates, ‘LinkedIn’

Industry

• faculty internships – subject-based and case-based

• the career days calendar

• conference marketplaces

• new services such as lists of industry speakers, access to industry resources

New ICHRIE Board Structure

• Retain existing Executive Committee (i.e.. Past President, President, Vice President, Secretary, Treasurer, CEO)

• six Federation Presidents (EuroCHRIE, Asia Pacific CHRIE and four from North America)

• four ‘functional‘ Directors (Educational Services, Research Services, Networking and Industry)

• Director of Membership

ID

AZ

UT

MT

WY

NM

CO

AL

FL

SC

TN

KY

INOH

NC

SD

KS

NE

MN

WI

IA

IL

MO

AR

MS

OK

ND

OR

CA NV

WA

AK

PA

ME

VA

NY

CT

WV

MD

NJ

VT

NHMA

DE

RI

LEGEND

US. WestFederation

US CentralFederation

US NorthEastFederation

US SouthEastFederation

Proposed CHRIE U.S. Federations

HI

LA

MI

GA

TX

August 2008

US West Federation 188US Central Federation 211US NorthEast Federation 291US SouthEast Federation 208

Flags and shading indicate current U.S. chapter geographica areas.

Federation Boards

• President• Vice President• Secretary• Treasurer• Director of Educational Services• Director of Research Services• Director of Networking • Director of Membership• Industry Director

ICHRIE Committees

• Nominating & Awards (Past President)• Strategic Planning (Vice President)• Finance (Treasurer)• Bylaws (Secretary)• Educational Services (Director)• Research Services (Director)• Networking (Director)• Membership (Director)• Industry (Director)

Summary

• ICHRIE Board remains at 16 members

• Committees reduced from 19 to 8

• Each Board member chairs a committee (9) or Federation Board (6)

• All committees made up of Federal Board members + some appointees

FAQs• What happens to chapters?

– These can continue as now within Federations – protected by Federation Bylaws, same funding, same activities, but represented on the Board by their Federation President.

• Why so many Directors?– Single Board Director can only ‘manage’ so

much – the main Board Director + Federation Directors create a ‘Directorate’ that can really drive development of new products & services

FAQs

• What are the major benefits of re-organisation?

– Structure and resources are aligned with strategic priorities

– Significant increase is democratic representation on committees (shift from 150+ Presidential appointees to 50+ elected Federal Board members)

– Ownership of strategy at grass roots.