VisComm Assignment 2 Sem1 2011

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    Assignment2

    Duration:CompletedAssignmentDueonSeptember14,2011

    EXERCISE2

    OBJECTIVES

    1. Learntheformalelementsofgraphicdesign2. Understandtheprinciplesofdesign3. Examinevisualhierarchy4. Learnaboutscale5. Comprehendmathematicalratiosandproportionalsystems6. Graspillusionandthemanipulationofgraphicspace

    TheElementsandPrinciplesofDesignaccordingtoyou

    1.Cuta.5-inchsquarecleanlythroughamagazine,yieldingdozensofunexpectedcompositions.Selecttenofthesesmallsquarestouseasimageryinanaccordionbookabouttheelementsofprinciples.

    Eachelementorprinciplemusthaveitsownpage.Youwilldetermineappropriatetypefacetousefor

    legibilityandreadabilityanddetermineyourlayoutbasedonwhatyouhavecoveredinthissegment.

    Whenprintedandputtogetheryourbookwillhavetwentypagesand2morepagesoneCoverandthe

    otheraBackcover.ListtheTableofContentsontheinsidecover.Inadditiontothetitle,addaninteresting

    andinspiringorthoughtfulquotationaboutdesignandyournameasauthor.Designabookthatyoufeel

    willengageyourregionalandinternationalaudience.

    2.Scanthesquaresat200%andplacethemintoapagelayoutfileinAdobeIllustrator(sizedandformatted

    in5-inch-squarepages.PairtheimageswithatextgatheredfromWikipediaorothersourceswith

    defintionsoftheelementsandprinciplesofdesign.

    1. Line,2. Shape,3. Colour,4. Texture,5. Value,6. Pattern,7. Figure/Ground,8. Format,9. Balance,10.VisualHierarchy,11.Emphasis,12.Rythmn,13.Unity,14.PerceptualOrganisation,15.CorrespondenceandContinuity,16.Alignment,17.Flow,18.Scale/Proportion,

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    19.Volume,20.PicturePlaneandDepth

    3.Createavisual"story"oftheelementsandprinciplesofdesign,byconsideringthepacingandscaleofthe

    imagesandtextwithineachspreadandacrosstheentiresequenceofpages.Pagesstandaloneplus

    togethertellacompletestoryoftheE&P.

    4.Thecoveroftheaccordionbook,musthavethetitleTheElementsandPrinciplesofDesign

    accordingtoincludeyournameusinganappropriatetypeface.

    StudentDeliverables:

    1. OriginalAdobeIllustratorFileofyourassignment2. PDFofyourcompletedlayoutSeptember21,20113. TheCompletedPrintedAccordionBookMustbesubmittedtowardsyourMid-SemesterCritique

    Datetobeannounced.

    Grade20%

    Includeyourstudentnumberonallassignments,plusnameofassignmentandyourname.

    Lecturer:

    [email protected]

    366-2751

    (1)620-7283

    Examplesofpages

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