Adapted from AdPrin.com

Virtual meetings for producing ideas

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Virtual meetings’ benefits and costs for creativity

2

Describe two benefits and two costs of virtual meetings for producing creative ideas

Benefits– Saves time (scheduling,

traveling, no show, idle banter)

– Enhances creativity (fewer distractions)

– Allows for analysis (self-paced)

– Provides good records (and individual contributions apparent)

Costs– Less fun for some people– If someone does not

contribute, it is obvious– Requires more thinking– Pressure to perform– Some are unable/unwilling

to do things independently

Adapted from AdPrin.com

When you finish your list, click this slide for the list.

Virtual meetings for producing ideas

Evidence on face-to-face vs. virtual groups

•Face-to-face meetings are necessary when negotiating– See paper on face-to-face meetings

•Otherwise detrimental for creativity and problem solving (Persuasive Advertising p 281)

•An analysis on firms showed that those that had to rely less on face-to-face meetings had more creative new products and faster development times–Initial face-to-face meetings were important in developing strong personal ties in this study –(Ganesan, Malter, Rindfleisch 2005)

Adapted from AdPrin.com

Adapted from AdPrin.com

Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application.

For example, consider having a virtual meeting for work. Evaluate how many ideas were generated and how useful they were. Compare the meeting to your usual face-to-face meetings.