Virgin Active London Triathlon & Expo Official Guide

TRIATHLON PLUS.indd 1 27/10/2011 09:50

Important - please read carefully

Official Expo Show

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WHEN: For carb-loading take 3-4 times daily, between meals.

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U1060 VirginActive Tri Expo DPS Ad [PRINT].pdf 1 10/09/2012 15:49

TO BOOK CALL 0871 423 4874* OR VISIT WWW.IHG.COM/TRIATHLOn2012

We’re pretty competitive ourselves – 35% off Weekend staysWe’re offering triathletes and their supporters an extremely healthy discount – 35% off your next weekend stay at Crowne Plaza hotels throughout the UK. Because a great night’s sleep is part of every training regime.

TERMS & COnDITIOnS: offer applicable for reservations and stays made until 31st January 2013. stays are available over fri, sat and sun nights (some hotels may offer limited midweek availability – please check when booking). discount represents a saving against our Best flexible rate per room, per night for two adults sharing a standard double/twin room (inclusive of vat). room only, breakfast not included, with the exception of a free express start breakfast at Holiday inn express hotels. up to 2 children under the age of 18 stay free when sharing a room with up to 2 adults. offer valid on new bookings only, full payment must be made at time of booking; no cancellations or amendments permitted; no refunds given. all bookings are subject to availability of rooms allocated to this offer at participating hotels. a maximum of 2 rooms can be booked under any one reservation. this offer cannot be used in conjunction with any other offers or special promotions. the promotional rates are non-commissionable. priority club points do not apply. *calls to 0871 numbers are charged at £0.10 per minute when dialled from a Bt landline.

4IHG 7904 Virgin Active Triathlon Ad_AW.indd 1 03/08/2012 09:29

00.05VIRGIN ACTIVE LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk

Contents

Catalogue produced by:

NBH Publishing Ltd 3 Church Street North Marston Buckingham Bucks MK18 3PH

t. 01296 670006 e. [email protected]

Challenger World 2012© all rights reserved. No part of this publication may be reproduced, store in any retrieval system or transmitted in any form or by any means electronic, photographic, recording or otherwise with prior permission of Challenger World 2012 and/or NBH Publishing Ltd.

Whilst every effort is made to ensure correct information at time of going to press, neither the publishers nor organisers can be held responsible for any errors or omissions.

Virgin Active London Triathlon Expo organised by:

Challenger World IMG UK Ltd McCormack House One Burlington Lane London W4 2TH

t. 020 82335900e. [email protected]. www.thelondontriathlon.co.ukw. www.londontriathlonexpo.co.uk

Welcome ...................................................... 00.09From James Robinson, Managing Director, Challenger World.

Celebrities & Elite Athletes ............... 00.12Who to look out for and cheer on at the Virgin Active London Triathlon 2012.

B&Q UK Youth ............................................ 00.22From just three London Triathlon competitors in 2011 to over 200 in 2012 charity UK Youth supported by B&Q will be making a splash this weekend.

Virgin Active – Takingthe London Triathlon to new heights ................................................. 00.28As proud sponsors of the London Triathlon 2012, Virgin Active will be providing fun for the kids and expert health and fitness advice for grown-ups.

V-Kids Zone & Active Kids .............. 00.30 Keep the little ‘uns entertained at the Virgin Active V-Kids Zone which will include a purpose built race track and no-pedal balance bikes provided by Strider – go on have a Tri!

Exhibitor Profiles ..................................... 00.32Contacts and information.

Race Timetables ...................................... 00.64Saturday 22nd and Sunday 23rd September.

Race info Swim .......................................... 00.66Competitor information.

Race info Bike ............................................ 00.68Competitor information.

Race info Run ............................................. 00.68Competitor information.

Products & Services ............................ 00.70Quick reference guide to exhibitors, their stand numbers and products/services supplied.

Expo Floorplan .......................................... 00.71Find your way around.

Course Map –Saturday & Sunday .............................. 00.72The Triathlon route.

TO BOOK CALL 0871 423 4874* OR VISIT WWW.IHG.COM/TRIATHLOn2012

We’re pretty competitive ourselves – 35% off Weekend staysWe’re offering triathletes and their supporters an extremely healthy discount – 35% off your next weekend stay at Crowne Plaza hotels throughout the UK. Because a great night’s sleep is part of every training regime.

TERMS & COnDITIOnS: offer applicable for reservations and stays made until 31st January 2013. stays are available over fri, sat and sun nights (some hotels may offer limited midweek availability – please check when booking). discount represents a saving against our Best flexible rate per room, per night for two adults sharing a standard double/twin room (inclusive of vat). room only, breakfast not included, with the exception of a free express start breakfast at Holiday inn express hotels. up to 2 children under the age of 18 stay free when sharing a room with up to 2 adults. offer valid on new bookings only, full payment must be made at time of booking; no cancellations or amendments permitted; no refunds given. all bookings are subject to availability of rooms allocated to this offer at participating hotels. a maximum of 2 rooms can be booked under any one reservation. this offer cannot be used in conjunction with any other offers or special promotions. the promotional rates are non-commissionable. priority club points do not apply. *calls to 0871 numbers are charged at £0.10 per minute when dialled from a Bt landline.

4IHG 7904 Virgin Active Triathlon Ad_AW.indd 1 03/08/2012 09:29

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HELEN JENKINS, GE GREAT BRITAIN TRIATHLON TEAM & 2011 ITU WORLD CHAMPION:

00.09

Welcome

VIRGIN ACTIVE LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk

Welcome to theVirgin Active London TriathlonI.am.delighted.to.welcome.you.all.to.the.2012.Virgin.Active.London.Triathlon;.the.largest.and.most.established.Triathlon.in.the.world..Virgin.Active.Health.Clubs.are.our.title.sponsor.for.the.second.year.running.and.I.thank.them.for.their.unwavering.support.for.this.amazing.event..

This.weekend.you.will.be.part.of.the.world’s.largest.triathlon.which.attracts.passion.and.determination.from.over.13,000.triathletes.across.two.days..Please.do.not.worry.if.this.is.your.first.triathlon;.there.are.many.others.out.there.all.feeling.the.same.and.just.as.nervous.

The.Virgin.Active.London.Triathlon.Expo.is.an.area.of.the.event.which.always.adds.fantastic.atmosphere.to.the.10,000s.people.attending.over.the.weekend..We.have.many.new.brands.attending.this.year.who.will.add.to.the.buzz..A.number.of.our.sponsors.and.partners.have.been.hard.at.work.for.months.to.ensure.they.deliver.the.best.possible.experience.for.competitors.and.spectators..We.are.delighted.to.still.incorporate.the.run.course.within.the.show.so.please.take.your.time.to.look.round.the.Expo.whilst.cheering.on.your.friends.and.family.taking.part.

Our.thanks,.as.always,.go.to.all.the.authorities.involved.in.organising.this.event.–Transport.for.London,.the.Metropolitan.Police,.the.London.Boroughs.of.Newham,.Tower.Hamlets.and.the.City.of.Westminster..Thanks.must.also.go.to.our.sponsors,.partners.and.suppliers.without.whom.we.could.not.put.on.our.events..

My.final.thanks.go.to.the.hundreds.of.volunteers.who.give.up.their.time.to.make.the.event.the.success.it.will.undoubtedly.be..They.arrive.before.sunrise.and.provide.help,.support,.guidance.and.most.importantly.a.smile.along.the.route..We.couldn’t.put.the.event.on.without.them,.so.I.encourage.you.to.take.a.moment.to.thank.them.as.you.pass.them.on.the.day,.as.I.know.they.will.be.giving.you.an.extra.cheer.as.you.fly.past..

I.wish.each.of.you.the.best.of.luck.for.your.race.day.and.hope.you.enjoy.the.Virgin.Active.London.Triathlon.as.much.as.I.and.the.rest.of.my.team.enjoy.organising.it.for.you..

Best.wishes,

James Robinson Managing Director, Challenger World

With special thanks to the following event partners

2 VIRGIN ACTIVE LONDON TRIATHLON 2012 WWW.THELONDONTRIATHLON.CO.UK

ContentYour Race Pack .................................................................... 4

Use of a timing chip .............................................................. 4

Team Relay ........................................................................... 5

Team Relay Race Rules ........................................................ 5

Your Race Day Checklist ...................................................... 5

Key Race Rules .................................................................... 6

BTF Members and non members ......................................... 6

Race Day: Getting There ....................................................... 7

Getting to the Event .............................................................. 8

Race Days: Saturday 22 and Sunday 23 September ............ 9

Chip Collection and Bike Racking ......................................... 9

Race Details: Saturday 22 September ................................ 10

Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10

Race Details: Sunday 23 September .................................. 11

Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14

Drinks On The Course ........................................................ 14

Nutrition on the Course ....................................................... 14

Removal of Equipment ....................................................... 14

Disqualification and Penalties .............................................. 14

Medical Advice ................................................................... 15

Your Triathlon Experience .................................................... 15

Additional Information ......................................................... 16

Spectator Information ........................................................ 16

Timex Time Challenge ........................................................ 18

Charity Fundraising ............................................................. 18

Official Merchandise ........................................................... 18

Course Maps ............................................................... 20 - 21

Map of ExCeL Building ....................................................... 22

Welcome to the Virgin Active London TriathlonI am delighted to welcome you all to the 2012 Virgin Active London Triathlon; the largest and most established Triathlon in the world. Virgin Active Health Clubs are our title sponsor for the second year running and I thank them for their unwavering support for this amazing event.

As I write this the Olympics have yet to commence. However, I hope that when it comes to you reading this, we are all celebrating British success in the Olympic Triathlon events.

In less than one month you will be part of the world’s largest triathlon which attracts passion and determination from over 13,000 triathletes across two days. Any triathlete, whether elite or otherwise will tell you that preparation is the key to a successful race. It is with that in mind that I encourage you to read the enclosed information carefully so you are fully prepared for your challenge.

Please read and re-read this booklet until you feel comfortable with the procedures and what you have to do. We get inundated with phone calls in the weeks before the event, so we ask you to check any questions you may have aren’t answered in this Race Information or on our website before calling.

Please do not worry if this is your first triathlon; there are over 13,000 others out there all feeling the same and just as nervous, but if you read all the information in this booklet you will be able to make the most of the event. Please read our newsletters and keep logging on to www.thelondontriathlon.co.uk for all the latest information or any changes that may affect you.

Our thanks, as always, go to all the authorities involved in organising this event –Transport for London, the Metropolitan Police, the London Boroughs of Newham, Tower Hamlets and the City of Westminster. Thanks must also go to our sponsors, partners and suppliers without whom we could not put on our events.

My final thanks go to the hundreds of volunteers who give up their time to make the event the success it will undoubtedly be. They arrive before sunrise and provide help, support, guidance and most importantly a smile along the route. We couldn’t put the event on without them, so I encourage you to take a moment to thank them as you pass them on the day, as I know they will be giving you an extra cheer as you fly past.

We have numerous spectator viewing points, so do bring along as many friends, family members and loved ones as you can to cheer you along as you take on your own personal challenge.

I wish each of you the best of luck for your race day and hope you enjoy the Virgin Active London Triathlon as much as I and the rest of my team enjoy organising it for you.

Best wishes and see you there.


Sponsors

A N I M G G R O U P

Live happily ever active!

With 122 health clubs nationwide, Virgin Active offers awesome kit, courts, classes, pools and spas galore – meaning wherever you are in the UK, you can work out or chill out in style.

We’ve also got Ofsted-approved crèches and kids’ zones in many of our clubs, as well as relaxing bar cafés and beauty spas for the grown-ups to unwind in.

We’re all about being our personal best at Virgin Active, so you can be the same.




Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P








Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P





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HELEN JENKINS, GE GREAT BRITAIN TRIATHLON TEAM & 2011 ITU WORLD CHAMPION:

©2011 Timex Group USA, Inc. TIMEX, TRIATHLON, RUN TRAINER and HOW FAR WILL YOU TAKE IT? are trademarks of Timex Group B.V. and its subsidiaries. IRONMAN and M-DOT are registered trademarks of World Triathlon Corporation. Used here by permission. Photo by Tim Tadder.

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Alexandra Burke is.a.British.pop.and.contemporary.R&B.recording.artist..She.won.the.fifth.series.of.ITV’s.X-Factor.in.2008.and.went.on.to.form.a.successful.career.signing.to.Epic.Records.for.her.debut.album.Overcome,.which.debuted.at.number.one.selling.over.1.5.million..copies.worldwide..Burke’s.follow.up.‘Heartbreak.on.Hold’.was.released.in.June.2012.on.RCA.Records.and.featured.a.new.dance.orientated.direction..Burke.further.raised.her.profile.by.launching.a.fashion.range.with.pop.four-piece.JLS.called.2KX.as.well.as.merchandise.deals.with.Dolce.&.Gabbana,.Nintendo.DS.and.Sure.Woman..She.has.also.started.rehearsals.for.the.BBC.Children.In.Need.‘Pop.Goes.the.Musical’.singing.Les.Misérables.

Chelsee Healeyis.a.British.actress.best.known.for.her.role.as.school.pupil.Janeece.Bryant.in.BBC.drama.Waterloo.Road..After.a.number.of.guest.appearances.in.British..TV.shows.such.as.Two.Pints.of.Lager.and.a..

Packet.of.Crisps,.Doctors.and.Hollyoaks.she.took..part.in.series.nine.of.the.successful.BBC.dance.show.Strictly.Come.Dancing.

Oliver Phelps...is.an.English.actor.best.

known.for.playing.the.character.of.George.Weasley.in.the.Harry.Potter.movie.series..Oliver.and.his.twin.brother.James.Phelps.have.both.taken.part.in.numerous.charity.events.such.as.performing.a.skydive.for.Cancer.Research.UK.and..pushing.the.Virgin.Money.Giving.scheme,..Oliver.focusing.on.raising.money.for.the.RNLI.Lifeguards..The.brothers.are.currently.working.on.assembling.their.new.website.JOP.World.(James..&.Oliver.Phelps.World).

Louie Spenceis.an.English.dance.expert.and.choreographer.known.for.performing.in.West.End.musicals.such.as.Cats.and.Closer.to.Heaven.as.well.as.a.popular.backing.dancer.for.pop.acts.including.the.Spice.Girls,.Take.That.and.

Björk..He.later.gained.prominence.for.his.appearances.in.the.Sky1.docusoap.Pineapple.Dance.Studios,.where.he.maintains.the.role.of.artistic.director..Spence.also.lends.his.opinion.and.critical.eye.to.ITV.talent.show.Dancing.On.ice.

Gareth Gates.is.a.British.singer-songwriter.known.for.coming.second.in.the.first.series.of.the.ITV.talent.show.Pop.Idol.of.2001..Signing.to.SonyBMG.he.has.currently.sold.3.5.million.records.in.the.UK.alone.and.notched.up.numerous.number.one.singles.before.his.decision.to.move.into.musical.theatre,.playing.the.title.role.in.Joseph..and.the.Amazing.Technicolor.Dreamcoat..Despite.a.speech.impediment.he.has.managed.to.overcome..and.control.his.stutter.moreover.becoming.a.speech.coach.himself.

David Hasselhoffis.an.American.actor.best.known.for.his.roles.in.1980s.U.S..show.Knight.Rider.and.action.drama.Baywatch..As.well.as.being.a.successful.producer,.businessman.and.singer.he.has.recently.appeared.on.

judging.panels.for.talent.shows.America’s.Got.Talent.and.Britain’s.Got.Talent.alongside.Simon.Cowell,.Amanda.Holden.and.Michael.McIntyre.

Angellica Bell &Michael Underwood .are.a.British.couple.both.known.for.their.vibrant.personalities.presenting.for..the.CBBC.channel..The.couple.have.taken.part.in.various.television.appearances.together,.both.as.contestants.and.presenters...The.couple.announced.last.year.they.were.expecting.their.first.child;.baby.Elijah.who.was.born.in..December.2011.

Ones to watch

Celebrity Athletes

continued on page 14


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Zoe Hardmanis.a.British.television.presenter.making.her.debut.on.Channel.4’s.reality.game.show.‘Playing.It.Straight’.in.2005..She.has.contributed.acting.and.voiceover.work.to.various.commercials.and.gained.prominence.when.she.began.presenting.

the.behind.the.scenes.sister.show.‘Take.Me.Out:.The.Gossip’.with.reality.television.personality.Mark.Wright.

Lydia Bright is.a.popular.cast.member.to.reality.television.show.The.Only.Way.Is.Essex..She.co-owns.the.Essex.based.boutique.Bella.Sorella.with..her.sister.Georgia.Bright.

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personality.currently.the.presenter.of.the.Heart.FM.weekday.morning.show..He.first.gained.popularity.as.the.presenter.to.the.BBC’s.afternoon.programme.for.children.The.Broom.Cupboard.before.taking.on.other.notable.presenting.roles.throughout.the.‘90s..In.2006.he.took.part.in.the.sixth.series.of.I’m.A.Celebrity....Get.Me.Out.of.Here!

Jeff Brazieris.a.British.television.presenter.and.reality.TV.personality..He.first.took.part.in.the.Channel.4.show.Shipwrecked.before.taking.part.in.shows.for.ITV.and.Channel.5..He.has.appeared.in.pantomime,.given.his.take.on.talent.

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00.16



Stuart Hayes . .At.the.2012.London.Olympics,.Stuart.proved.an.invaluable.member.of.the.team..He.led.the.group.on.the.bike.stage.as.Team.GB.pushed.a.blistering.pace.and.ensured.any.attacks.were.covered,.and.that.the.Brownlee.brothers.could.keep.their.rivals.in.check...He.helped.the.Brownlee.brothers.on.their.way.to.a..gold.and.bronze.medal,.finishing.himself.in.37th.

. .Stuart.attended.Orleans.Park.School,.Twickenham,.and.hails.from.a.swimming.background.at.Hounslow.Swimming.Club..He.converted.to.triathlon.at.age.15,.around.the.same.time.that.Hounslow.teammate.Tim.Don.(2006.World.Champion).did.exactly.the.same.

. .Stuart.has.been.a.regular.performer.on.the.ITU.circuit,.having.finished.on.the.podium.at.events.around.the.world..His.highlight.came.in.2010.when.he.won.the.Dextro.Energy.Triathlon.ITU.World.Championship.Series.Kitzbuhel..He.made.an.attack.on.the.bike.which.opened.up.a.big.lead.that.was.not.caught.on.the.run,.even.by.2010.World.Champion.Javier.Gomez.

. .Stuart.is.known.for.being.an.exceptional.swimmer..and.attacking.cyclist..He.also.does.very.well.in.non-drafting.races..Stuart.is.coached.by.Michelle.Dillon.-.who.is.also.his.wife.

Will Clarke Will.finished.the.2011.season.ranked.9th.in.the.world..His.highlight.was.finishing.second..in.the.Dextro.Energy.Triathlon.-.ITU.World.Championship.Series.Hamburg.

He.spent.the.winter.of.2010/2011.training.on.the.

Gold.Coast,.working.with.coach.Michelle.Dillon.and.training.with.Stuart.Hayes.and.Jodie.Stimpson..This.is.the.first.time.that.he.has.spent.the.winter.aboard,.having.previously.always.trained.in.Loughborough.

In.2010.Will.was.6th.at.the.highly.competitive.Hy-Vee.ITU.Triathlon.Elite.Cup.in.Des.Moines,.Iowa..This.was.arguably.the.best.result.of.his.season.as.he.suffered.a.bike.crash.in.August.and.was.forced.to.miss.the.World.Championship.Grand.Final.in.September.

In.October.2010.Will.married.his.long-term.girlfriend,.Clare,.in.their.home.town,.Cambridge..He.lives.in.Loughborough.and.has.a.dog,.Lola.

Adam Bowden Adam.has.been.competing.at.national.standard.in.athletics.and.swimming.since.he.was.very.young..He.represented.Great.Britain.and.England.at.cross.country.and.on.the.track..Adam.also.swam.for.his.county...Adam.specialised.in.the.3k.steeplechase.and.was.the.British.National.Champion.and.Olympic.trials.winner.in.2008...He.was.9th.in.the.3k.steeplechase.in.the.2006.Commonwealth.Games.

Knowing.that.the.steeplechase.is.globally.dominated.by.the.Kenyans,.Adam.was.seeking.a.new.challenge.to.become.successful.on.the.world.stage.when.he.decided.to.move.to.the.triathlon.in.2008..He.was.accepted.as.a.member.of.the.Tri.Gold.programme,.British.Triathlon’s.talent.identification.programme.entirely.funded.by.Barrie.Well,.which.aims.to.fast.track.athletes.into.becoming.world.class.triathletes.

After.a.successful.year.of.working.with.coach.Rick.Valeti.at.British.Triathlon’s.National.Performance.Centre.at.Loughborough.University,.Adam.was.invited.to.join.the.World.Class.Performance.Programme.and.trains.full.time.in.Loughborough.with.coach.Mark.Pearce..He.had.a.breakthrough.race.in.September.2011.with.7th.in.the.World.Championship.Series.Yokohama.

Vanessa Raw Vanessa.came.to.triathlon.having.come.to.Loughborough.University.to.study.Fine.Art..It.wasn’t.until.the.January.of.her.first.year.that.she.thought.she.would.give.triathlon.a.go..Having.....swum.as.a.teenager,.that...

...was.initially.what.caught.the.eye.of.the.coaches,..but.she.adapted.well.to.the.varied.training.

...In.2006,.her.second.year.in.the.sport,.Vanessa.made.a.big.impression.both.nationally.and.internationally:.second.at.the.Windsor.Triathlon.after.running.shoulder.to.shoulder.with.Helen.Jenkins;.4th.at.the.U23.World.Triathlon.Championships.on.a.demanding.Lausanne.course;.10th.at.the.Beijing.World.Cup,.test.event.for.the.Beijing.Olympics.

...Unfortunately,.injury.ruined.both.2007.and.2008..but.important.lessons.were.learnt..Vanessa’s.perseverance.was.rewarded.in.2009.with.podium.performances.in.her.last.two.races..Two.second..places.at.races.in.Poland.and.Czech.Republic..showed.she.was.returning.to.form.

Ones to watch - Men

Ones to watch - Women

Elite Athletes

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00.18



...In.2010.she.gained.an.upper.second.class.degree.in.Fine.Art.from.Loughborough.University.and.is.now.focussing.on.triathlon.in.the.lead.up.to.2012..She.is.now.based.full.time.in.Kingston-Upon-Thames,.coached.by.Jon.Roberts.and.Chris.Ball.

Helle Frederiksen Helle.Frederiksen.was.a.well.known.swimmer.and.from.the.age.of.12.to.18.she.was.a.member.of.the.National.Danish.Swimming.Squad..She.had.won.several.Danish.championships.when.in.1999.she.decided.to.retire.from.the.sport..Helle.has.been.a.professional.triathlete.since.graduating.from.University.of.Copenhagen.in.2008..Helle.obtained.the.highest.grade.possible.while.studying.her.Master.of.Science.Degree.in.Physical.Education.&.Human.Nutrition.

Upon.graduating.from.University.Helle.decided.to.pursue.a.career.in.triathlon..Helles.triathlon.career.now.sees.her.compete.at.the.highest.level.the.sport.has.to.offer,.racing.throughout.famous.cities.all.over.the.world..Like.most.Olympics.distance.triathletes,.Helles.main.goal.is.to.compete.in.the.London.2012.Olympics.

Jodie Stimpson 2010.British.Triathlon.Super.Series.and.last.year’s.Virgin.Active.London.Triathlon.winner.is.coached.by..British.Olympian,.Michelle.Dillon..In.the.six.years.from.2005.to.2010.Stimpson.took.part.in.17.

ITU.competitions.and.achieved.six.top.ten.positions..She.had.a.breakthrough.season.in.2009,.winning.the.British.Triathlon.Super.Series.and.aggressively.leading.out.the.run.at.the.Dextro.Energy.Triathlon.ITU.World.Championship.Series.London..She.has.since.won.the.Super.Series.another.two.times.

Jodie.is.based.in.Birmingham.for.most.of.the.year,.and.is.part.of.British.Triathlon’s.World.Class.Affiliates.Programme.

Lois Rosindale Lois.is.a.member.of.the.High.Performance.Triathlon.Squad.based.at.the.satellite.centre.in.her.hometown.of.Leeds.and.is.coached.by.Jack.Maitland..Lois.comes.from.

a.gymnastics.background,.and.began.competing.in.duatlons.at.the.age.of.15,.hoping.to.become.a.triathlete..She.had.not.previously.done.much.swimming,.but.progressed.significantly.on.her.bike.and.on.foot.

Significant.time.has.been.spent.on.her.swimming.and.Lois.has.had.an.excellent.2011,.including.wining.the.National.Elite.title..She.has.also.represented.Great.Britain.at.championship.events.during.2011.including.European.and.World.Championships.

Lois.represented.Great.Britain.in.the.Under.23.Event.at.the.GE.2010.Edinburgh.ITU.Duathlon.World.Championships.in.September.and.won.silver..She.led.for.a.significant.proportion.of.the.race,.but.lost.a.drink.bottle.during.the.technical.bike.leg.and.became.dehydrated.during.the.final.run,.allowing.team-mate,.Sophie.Coleman,.to.run.past.and.take.the.gold.medal.

Lois.is.a.member.of.the.UK.Sport.Lottery.Funded.British.Triathlon.Olympic.Academy.Squad.

Gillian Curr..Gill.grew.up.in.Pietermaritzburg,.South.Africa.and.competed.at.the.World.Triathlon.Championships.for.the.first.time.when.she.was.13.years.old..She.came.5th.in.the.13-15.Age.Group.at.that.event.in.1995..She.continued.on.to.represent.South.Africa.as.a.Junior.Elite.at.World.Championship.level..Following.high.school.and.a.move.to.the.prestigious.Stellenbosch.University.to.pursue.a.5.year.law.degree,.Gillian.put.her.triathlon.dreams.on.ice,.whilst.continuing.to.run.track..at.1500m.

..In.2010,.whilst.working.full.time.in.the.city.of.London.as.a.lawyer,.Gill.re-embarked.on.her.triathlon.career..Working.and.racing.on.the.ITU.circuit.threw.up.huge.challenges,.and.although.exhausting,.Gillian.knew.this..is.what.she.wanted..

..At.the.end.of.2010,.following.a.tough.year,.Gillian.put.her.legal.career.on.hold.to.go.full.time.as.a.professional.triathlete,.the.first.time.she.had.the.opportunity.to..focus.purely.on.her.sport..The.experience.of.2010.coupled.with.her.first.solid.off.season.of.base.training.made.for.an.exciting.2011..The.experience.proved.better.than.imagined..The.highlight.was.an.opportunity.to.race.on.the.Olympic.course.against.the.strongest.women’s.elite.field.of.the.year.in.WCS.London.leg..A.credible.23rd.in.a.field.of.the.top.65.athletes.after.such.a.short.time.as.a.professional.proved.to.Gill.and.her.supporters.she.was.on.the.right.path.towards.2012..

..Gillian.proudly.represented.South.Africa.at.the.2012.Games.in.London.finishing.19th.overall.with.the.time..of.2:02:28.

continued from page 16

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VIRGIN ACTIVE LONDON TRIATHLON 2012 www.thelondontriathlon.co.uk00.24 VIRGIN ACTIVE LONDON TRIATHLON 2012 www.londontriathlonexpo.co.uk

B&Q UK Youth

Martyn.Phillips,.CEO.of.B&Q.says.“We.are.extremely.proud.of.the.work.we.have.done.with.UK.Youth.and.the.young.people.in.this.country..Learning.practical.skills.and.realising.you.have.the.ability.to.complete.a.hands-on.project.for.yourself.is.a.great.confidence.boost.and.is.transferable.to.all.aspects.of.life..There.is.a.huge.skills.gap.in.this.country.with.the.younger.generation.lacking.the.skills.their.grandparents.have.when.it.comes.to.basic.DIY.skills..We.recognise.this.and.the.work.we.are.now.doing..in.communities.across.the.UK.is.focused.on.young.people,.with.whom.we.can.share.our.expertise.to.make.a.positive.difference..Taking.part.in.the.London.Triathlon.is.just.one.of.the.many.ways.that.we.are.honoured.to.help.such..a.wonderful.charity.”.

Charlotte.Hill,.CEO.UK.Youth.says.“Naturally.starting.a.relationship.with.a.major.national.business.like.B&Q.was.very.exciting.for.us..Even.so.you.never.quite.know.how.the.partnership.will.work.out..We.needn’t.have.worried,.as.their.staff.have.been.amazing,.supporting.our.work.in.so.many.ways..This.incredible.turnout.at.the.London.Triathlon.is.the.latest.example.of.what.B&Q.are.doing.collectively.and.as.individuals.to.help.us.support.young.people.in.the.UK.”

Since.the.partnership.launched.B&Q.has.offered.the.charity.great.support.both.nationally.and.locally..One.particularly.successful.initiative.has.‘twinned’.stores.with.local.youth.clubs..The.clubs.are.given.the.opportunity.to.undertake.bucket.collections.in-store.four.times.a.year,.to.take.advantage.of.product.donations.through.the.company’s.waste.donation.scheme.to.help.decorate.and.improve.their.facilities.alongside.expert.advice.and.DIY.training.from.B&Q.staff..Among.those.to.benefit.is.the.Blair.Drummond.Youth.Club.in.Stirling,.Scotland...“Our.young.people.really.enjoyed.being.a.part.of.this.project.and.learning.new.skills..It’s.a.fantastic.transformation.and.has.given.the.young.people.a.great.sense.of.pride.in.completing.this.activity.”.Catherine.Killen,.Chair,.Blair.Drummond..Youth.Club...

We are extremely proud of the work we have done with UK Youth

and the young people in this country. Learning practical skills and realising you have the ability to complete a hands-on project for yourself is a great confidence boost and is transferable to all aspects of life.

Martyn Phillips, CEO of B&Q


membership, news & offers visit:

www.triathlonengland.org

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VIRGIN ACTIVE LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk

membership, news & offers visit:

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VIRGIN ACTIVE LONDON TRIATHLON 2012 www.thelondontriathlon.co.uk00.26 VIRGIN ACTIVE LONDON TRIATHLON 2012 www.londontriathlonexpo.co.uk

B&Q UK Youth

UK.Youth’s.mission.to.support.young.people.beyond.mainstream.education.has.spurred.many.of.B&Q’s.30,000.staff.into.action..Already.they.have.raised.hundreds.of.thousands.of.pounds.through.golf.days,.cake.sales.and.bike.rides..In.December.last.year.UK.Youth.ambassador,.endurance.cyclist.and.cancer.survivor.James.Golding.gave.a.passionate.presentation.at.B&Q’s..head.office.and.asked.staff.to.consider.taking..on.the.challenge.of.the.London.Triathlon.in.Olympic.year..Martyn.Philips.B&Q’s.CEO.was.first.to.sign.up.and.as.you’ll.see.here.at.the.Excel.Arena,.several.hundred.B&Q.staff.are.also.rising.to.the.challenge.

Preparing.for.the.triathlon,.as.a.team.or.an.individual,.has.meant.that.some.members.of.the.B&Q.team.are.doing.things.they’ve.never.done.before..Duncan.Jones,.from.B&Q’s.store.operations.team,.recently.took.part.in.his.first.ever.open-water.swim..“To.get.ready.I.signed-up.for.my.first.one.mile.outdoor.swim.in.Salford.Quays..I.started.training.four.weeks.beforehand.after.15.years.of.just.beach.and.pool.swimming.for.fun..The.training.was.tough.and.on.race.day.there.were.plenty.of.nerves.as.well.as.seaweed,.excitement.and.the.Manchester.rain..Nevertheless.I.managed.to.complete.the.swim.in.a.very.respectable.40.minutes..It.was.hard.work.but.amazingly.satisfying.and.I.still.feel.rather.proud.of.the.achievement..I.now.can’t.wait.for.the.London.Triathlon!”

The.current.economic.climate.means.it’s.an.especially.tough.time.for.young.people.right.now..Record.levels.of.youth.unemployment.are.just.one.indication.of.the.challenges.many.of.them.are.facing..While.UK.Youth.has.the.expertise.to.support.them.the.charity.couldn’t.do.this.work.without.the.backing.of.authentically.committed.businesses.like.B&Q..Their.staff.have.stepped.up.in.so.many.ways,.especially.those.who.are.putting.their.bodies.on.the.line.here.at.the.London.Triathlon...

To.find.out.more.about.UK.Youth.please.visit.www.ukyouth.org

The training was tough and on race day there were plenty of nerves as

well as seaweed!

Duncan Jones, B&Q’s store operations team

UK Youth’s mission to support young

people beyond mainstream education has spurred many of B&Q’s 30,000 staff into action. Already they have raised hundreds of thousands of pounds through golf days, cake sales and bike rides.

RENEW YOURSELFRich in potassium with no fat and no added sugar*, ZICO Coconut Water is the ideal way to renew yourself. Throughout history fresh green coconuts have been used to provide a balanced fluid for the body s̓ needs.

Today, ZICO is the practical way to enjoy the benefits of coconut water on-the-go in a resealable bottle. Find ZICO at selected Waitrose & Tesco stores as well as independents across London. For more details visit zico.com/uk.

*Only naturally occurring sugar from the coconuts

VIRGIN ACTIVE HEALTH CLUBS.LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk

RENEW YOURSELFRich in potassium with no fat and no added sugar*, ZICO Coconut Water is the ideal way to renew yourself. Throughout history fresh green coconuts have been used to provide a balanced fluid for the body s̓ needs.

Today, ZICO is the practical way to enjoy the benefits of coconut water on-the-go in a resealable bottle. Find ZICO at selected Waitrose & Tesco stores as well as independents across London. For more details visit zico.com/uk.

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VIRGIN ACTIVE HEALTH CLUBS.LONDON TRIATHLON 2012 www.thelondontriathlon.co.uk00.28 VIRGIN ACTIVE LONDON TRIATHLON 2012 www.londontriathlonexpo.co.uk

Virgin Active

Taking the London Triathlon to new heights.

Join Virgin Active at the Expo for a full day of family fun and fitness.

Team GB heroics left you feeling inspired? Then build on your motivation and raise your game at Virgin Active.

Together, we can achieve great things.

As proud sponsors of the London Triathlon 2012, Virgin Active has

two stands at the Expo this year – one dedicated to kids (V-Kids Zone) and the other for all things health and fitness (Virgin Active Zone). We’ll also have an extra activities area for the little ’uns – our Active Kids zone. It’s all completely free – and we’re inviting competitors, families, friends and spectators to come and soak up the atmosphere with us. You’ll find our main fitness stand located by the entrance. Here, you can learn how to challenge yourself using some of our very latest fitness products, including InBody and Powerplate. You’ll be able to chat with experienced Triathletes and have your picture snapped in our facebook photo booth, too.

Virgin Active

VIRGIN ACTIVE HEALTH CLUBS.LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk 00.29VIRGIN ACTIVE LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk

It’s not just the adults we’re looking after, though. Through our two action-packed children’s areas, we’re making the Virgin Active London Triathlon an event the entire family can enjoy. As always, we’re priding ourselves on offering something for everyone.

Once you’ve had a taste of Virgin Active, why not raise your own bar by trying us out for real? We’ve a wide network of health clubs spread across our nation, as well as a growing portfolio in Italy, Spain, Portugal, South Africa and Australia. Take advantage of our awesome kit, courts, classes, pools, spas and much more besides – and be your personal best. Just find your nearest club at virginactive.co.uk (virginactive.com for international locations). To find out more about the Virgin Active London Triathlon, go to thelondontriathlon.co.uk Enjoy your day!

live happily ever active

Our world-class fitness coaches will also be out in force throughout the day, offering expert training advice to anyone wanting to step things up a gear.

Feel free to have a word.

www.londontriathlonexpo.co.uk00.30

Kids Area

V-Kids Zone and Active Kids

VIRGIN ACTIVE LONDON TRIATHLON 2012

Virgin Active is bringing fun and fitness to the entire family. Our V-Kids Zone and Active Kids area are both dedicated to

keeping the little ’uns entertained - offering a variety of awesome activities from athletic challenges to face painting. Round up the troops and share in the fun!

Our V-Kids Zone – located by the finish line - offers fun and games galore, including face painting, cyber coaching and an Arts & Crafts area, where signs can be made to cheer parents on during the event. Plus there’ll be shuttle runs, stork tests and sporting challenges to be found in our Active Kids area.

Virgin Active is bringing fun and fitness to the entire family

Strider Cup Balance Bike Racing arrives at The Virgin Active London Triathlon

Strider, the world leaders in balance bike technology, are excited to bring Strider Cup racing to the Virgin Active London Triathlon where a purpose built bike track will be created in a special Kid’s Active Zone in the event expo.

The no-pedal balance bike racing event will see Strider racing extend from 2 to 5 year-old age-groups to cater for children as old as 9 years-old with the addition of the UKs first Super-Strider category.

There will be the opportunity to have fun races throughout the day with official Strider Cup racing to be scheduled across the weekend.

Take a look at www.youtube.com/StriderCupUK to see some of the action from other events in the 2012 series.

Strider Cup racing will be held alongside other activities and challenges for children from 2 to 16 years-old in a Virgin Active activity area which together will create the first ever official

Kid’s Active Zone at the event.

Riding and racing is completely free and you don’t need to have any prior

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VIRGIN ACTIVE HEALTH CLUBS.LONDON TRIATHLON 2012 www.thelondontriathlon.co.uk00.32

Exhibitor profiles


110% 6 Wetpits Lane Ogbourne St Andrew Wiltshire SN8 1SF, UK..

t 07836 284696e [email protected] www.110playharder.com

110%.combines.the.benefits.of.gradient.compression.and.the.power.of.an.ice.bath.in.a.single.piece.of.gear..With.built.in.pockets.and.reusable.ice.inserts.they.transition.from.high.performance.compression.gear.to.an.active.recovery.system,.in.one.easy.step..The.combination.of.compression.and.ice.applied.after.a.tough.workout.helps.prevent.swelling.and.reduces.inflammation.that.leaves.muscles.sore.

220 Triathlon Magazine Immediate Media Company Ltd 9th Floor, Tower House, Fairfax Street, Bristol BS1 3BN, UK

t 0117 927 9009f 0117 934 9008e [email protected] www.220triathlon.com

220.Triathlon.magazine.is.the.must.have.training.companion.whether.you.are.thinking.about.entering.your.first.race,.or.a.seasoned.triathlete.looking.to.maximise.your.performance..Each.issue.is.packed.full.of.the.latest.training.and.fitness.news,.interviews.with.top.athletes.and.features.on.all.the.latest.new.equipment.Visit us at stand G50 and claim your FREE gift when you subscribe – don’t miss out on the UK’s NO.1 selling triathlon magazine. Contact: Georgina Pearson

2Xu - Newton Running Gu Energy TCL Sports, Unit 1B, 21 London Road, Twyford, Berkshire, RG10 9EH, UK

e [email protected] www.tclsports.co.uk

2Xu - www.2xushop.co.uk2XU.engineers.products.with.the.single.minded.goal.of.equipping.the.athlete.to.feel.more.prepared,.race.ready.and.capable.than.the.competition..Newton Running Shoes - www.newtonrunning.co.uk Newton.Running.shoes.the.‘220.Triathlon.Running.Shoe.of.the.Year’.are.designed.by.runners.for.runners.to.mimic.the.advantages.of.barefoot.running..Shoes.available.from.just.£50.

Gu Energy Gels - www.guenergy.co.ukLaunched.in.1991,.the.world’s.first.energy.gel.is.still.the.most.efficient.sports.fuel.available.today...Great.deals.and.free.samples.are.available.at.the.stand..Contact: Mike Martin

AfterShokz Sport HeadphonesMeridian House, Road One, Winsford, Cheshire CW7 3QG, UK

t 01606 558428f 01606 559612w www.aftershokz.co.uk

AfterShokz.Sport.headphones.allow.you.to.enjoy.your.music.and.still.hear.ambient.sounds.such.as.oncoming.traffic,.car.horns,.ambulances.and.other.warning.noises.-potentially.preventing.accidents..Using.bone.conduction.technology.originally.developed.for.use.by.military.special.ops.and.SWAT.teams.worldwide,.AfterShokz.Sport.headphones.are.the.safest,.healthiest.and.coolest.way.of.listening.to.your.music.while.training.Contact: Rodney Annet

Alton Sports 110 High Street, Alton, Hampshire, GU34 1EN, UK

t 07764 290991e [email protected] www.altonsports.co.uk

For.all.the.latest.running.and.footwear.apparel.and.accessories.visit.the.altonsports.stand..We.have.fantastic.show.deals.on.our.range.including.aquasphere.swim.goggles,.bodyglide,.nike.vision.sports.sunglasses,.hilly.technical.running.socks.and.kit.www.altonsports.co.uk - enter code “Tok15”online for 15% off.Contact: Toby Lambert

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• High in natural dietary nitrate• Boosts Nitric Oxide (NO) generation• Increases VO2 max• Aids rapid muscle recovery• Just concentrated beetroot and lemon juice• No preservatives or unnatural chemicals• 33% extra natural dietary nitrate

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A maximum of two shots can be taken between one and twelve hours before activity

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VIRGIN ACTIVE HEALTH CLUBS.LONDON TRIATHLON 2012 www.thelondontriathlon.co.uk00.34

Exhibitor profiles


arena group Contrada Cisterna 84/85 Tolentino (MC), 62029 Italy

t +39 07339 56200f +39 07339 74682e [email protected] www.arenainternational.com

Arena.introduces.the.most.complete.and.advanced.line-up.of.top.performance.Triathlon.suits,.based.on.the.same,.unquestionable.know-how.which.led.to.the.development.of.the.POWERSKIN.swimsuits.family..World.class,.hi-tech.fabrics,.specially.developed.for.Arena.by.the.Kinetech.Lab.for.maximum.compression.and.gliding..Unique,.patented.patterns.helping.the.athletes..to.get.improved.posture.during.their.performances.together.with.maximum.fit.and.comfort..in.wearing.Contact: Solo Sport UK Ltd Toll Bar, Sedbergh,Cumbria, LA10 SHA, UK t +44 (0)1539 622322 f +44 (0)1539 622329 e [email protected]

Balance Performance Physiotherapy 113 Gauden Road, London, SW4 6LE, UK

t 0207 627 2308f 020 7627 5178e [email protected] www.balancephysio.com

Balance.Performance.Physiotherapy.is.a.team.of.only.the.best.health.and.performance.specialists..Come.and.see.us.for.expert.advice.and.KT.Kinesiology.Taping..and.the.whole.range.of.Trigger.Point.Performance.Therapy.products.Contact: Scott Morris

Beet-IT Whites Fruit Farm, Helmingham Road, Ashbocking,Ipswich, Suffolk, UK

t 01473 890111f 01473 890001w www.beet-it.com

The.Beet.IT.stamina.shots.are.7cl.of.concentrated.beetroot.juice..The.new.SPORT.shot.contains.0.4g.of.dietary.nitrate.(a.33%.increase.on.the.original.Organic.shot).Dietary.nitrates.dilate.the.blood.vessels,.increase.blood.flow.and.allow.your.body.to.utilise.oxygen.more.efficiently..Studies.from.the.Universities.of.Exeter.Maastricht.and.Mid-Sweden.have.shown.that.our.Beet.IT.shots.can.increase.a.person’s.stamina.by.up.to.16%.Contact: Suzie Ashington-Pickett

Blue Seventy Suite 126, 3 Edgar Buildings George Street, Bath, BA1 2FJ, UK

t 01225 442915e [email protected] www.blueseventy.com

blueseventy.wetsuits.and.goggles.are.used.by.more.pro.athletes.than.any.other.brand.including.Alistair.Brownlee,.Richard.Varga.and.Lucy.Hall..we.focus.on.making.the.fastest.and.most.comfortable.wetsuits.and.goggles.in.the.world.to.get.you.out.the.water.as.quickly.as.possible..what’s.your.choice?Contact: Shaun Lancaster

BodyHelix 8 Park Close, Glen Vine, Isle of Man, IM4 4HB, UK

t 07624 486675e [email protected] www.BodyHelix.co.uk

World.Champions,.Olympians,.Premiership.Footballers,.Motorsport.Professionals.and.American.NFL.Players,.believe.in.and.benefit.from.using.BodyHelix.products..Join.The.Elite....Reduce.Pain.And.Play.Your.Game.Sports.people.who.use.BodyHelix.have.said:.“Helps.and.prevents.injury..Stays.in.position.Superior.comfort..Reduces.muscle.fatigue.and.swelling..Gives.you.total.freedom.of.movement”Contact: Rob Henwood

Stand C74a

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Arena is proud to reveal,for the fi rst time, a new line of top performance Triathlon suits, based on the same, unquestionable know-how which led to the development of the POWERSKIN family.World class, hi-tech fabrics, specialising in compression and glide, were developed specifi cally for Arena, by the Kinetech Lab.These unique, patented patterns allow for improved posture during performance, together with maximum fi t and comfort in wearing.

ArenaTriattoW

ONLY THE BESTIS GOOD ENOUGH

Arena is proud to reveal,for the fi rst time, a new line of top performance Triathlon suits, based on the same, unquestionable know-how which led to the development of the POWERSKIN family. World

class, hi-tech fabrics, specialising in compression and glide, were developed specifi cally for Arena, by the Kinetech Lab. These unique, patented patterns allow for improved posture during performance,

together with maximum fi t and comfort in wearing.

Catalogue_LondonTriatlhon_2012.indd 2 03/08/2012 18:31


Arena is proud to reveal,for the fi rst time, a new line of top performance Triathlon suits, based on the same, unquestionable know-how which led to the development of the POWERSKIN family.World class, hi-tech fabrics, specialising in compression and glide, were developed specifi cally for Arena, by the Kinetech Lab.These unique, patented patterns allow for improved posture during performance, together with maximum fi t and comfort in wearing.

ArenaTriattoW

ONLY THE BESTIS GOOD ENOUGH

Arena is proud to reveal,for the fi rst time, a new line of top performance Triathlon suits, based on the same, unquestionable know-how which led to the development of the POWERSKIN family. World

class, hi-tech fabrics, specialising in compression and glide, were developed specifi cally for Arena, by the Kinetech Lab. These unique, patented patterns allow for improved posture during performance,

together with maximum fi t and comfort in wearing.

Catalogue_LondonTriatlhon_2012.indd 2 03/08/2012 18:31

00.36

Exhibitor profiles


Buffera Ltd Cranborne House, Cranborne Road, Potters Bar, Herts, EN6 3JN, UK

t 01707 852244 f 01707 852246e [email protected] www.buffwear.co.uk

BUFF®.is.now.synonymous.with.incredibly.clever.and.versatile.headwear,.designed.to.equip.you.for.any.climate.and.conditions..Look.great,.feel.great,.go.further..But.did.you.know.BUFF®.also.make.technical.apparel?.Great.designs,.outstanding.functionality.so.you.stand.out..See.the.AW12-13.collection.on.stand.J30.Contact: Sarah Gowans

Cancer Research UK The Angel Building, 407 St John Street, London, EC1V 4AD, UK

t 020 3469 5262e [email protected] www.cancerresearchuk.org

Cancer.Research.UK.pioneers.life-saving.research.to.bring.forward.the.day.when.all.cancers.are.cured..If.you.want.to.join.the.fight.against.all.200.cancers,.come.along.and.get.your.sponsorship.pack..We’ll.also.have.plenty.of.cheering.equipment.to.help.your.spectators.make.lots.of.noise!Contact: Courtney Culverhouse

cheaptriathlon.com Einsteinstraat 16b, 3361GG, The Netherlands

t +31 (0)7861 81923 e [email protected] www.cheaptriathlon.com

Cheaptriathlon.com.the.triathlon.webshop.where.only.the.prices.are.cheap..Dare2Tri.wetsuits.exclusively.offered.at.cheaptriathlon.com.a.full.suit.top.wetsuit.for.only.£119.00..Other.brands:.Oakley,.Kswiss,.Orca,.TYR,.Powerbar,.ON.Contact: Alex de Boer

Cherry Marketing Institute 16 Wynches Farm Drive, St Albans, AL4 0XH, UK

t 01727 862074e [email protected] www.choosecherries.com

Find.out.the.effects.of.Tart.Montmorency.Cherry.Juice.on.recovery.of.marathon.runners..and.the.whole.range.of.Trigger.Point.Performance.Therapy.products.

Continental Tyres Cambrian Tyres Ltd, North Parade, Aberystwyth, SY23 2JR, UK

t 01970 626777e [email protected] www.conti-tyres.co.uk

The.tyre.brand.of.the.Brownlees!.Helen.Jenkins.too!.Continental.tyres.are.handmade.in.Germany.and.are.used.by.the.world’s.best.Triathletes.and.Ironmen.&.women,.including.Chrissie!.Come.and.see.us.for.a.free.tyre.inspection,.a.10%.discount.and.free.fitting.on.all.purchases..Contact: Scott Morris

Crewroom (JKUK Sports Ltd) No.9, 116 Putney Bridge Road, Putney, London, SW15 2NQ, UK

t 020 8877 3888e [email protected] www.crewroom.biz

Crewroom.is.an.innovative.British.performance.brand.with.a.sustainable.ethos..We.specialise.in.sportswear.for.the.endurance.market.Our.primary.concern.is.the.physical.welfare.of.the.athlete.and.their.journey.through.the.seasons..That’s.why.we.have.focused.on.developing.our.fabrics.first..The.result.is.our.sustainable.Vapour-X.series.of.high.performance.garments.which.includes.baselayers,.mid-layers.and.outerwear.Contact: Maria O’Brien

Crowne Plaza® Hotels & Resorts (Official Hotel Partner)InterContinental Hotels Group, Broadwater Park, Denham, Bucks, UB9 5HR, UK

t +44 (0)1895 512000e [email protected] www.crowneplaza.com

Crowne.Plaza®.Hotels.&.Resorts.is.proud.to.be.Official.Hotel.Partner.to.the.London.Triathlon..Part.of.InterContinental.Hotel.Groups,.our.brands.also.include,.Hotel.Indigo,.Holiday.Inn,.Holiday.Inn.Express.hotels.and.Staybridge.Suites.Contact: Ben Hawes, Partnership Marketing Manager UK and Ireland

Stand J30

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Stand C46

Stand C20

Stand H30

Stand G60

JOIN OUR TEAMBECAUSE UNITED WE ARE STRONGER THAN CANCER

A collective force fighting over 200 cancers.

We rely on every mile, every pound, every person to bring forward the day when all cancers are cured.

Swim, cycle, run, to save more lives.

Call 0871 641 2403 Visit www.cancerresearchuk.org/sportsevents

Cancer Research UK is a registered charity in England and Wales (1089464), Scotland (SC041666) and the Isle of Man (1103).Calls cost 10.916p plus up to 5.106ppm from BT Calling Plans (ex-VAT). Mobile and other provider’s charges may vary.

JOIN US AT

Warwickshire 30 Sept 2012

Stratford 220 21 May 2013

Cheshire 2 Jun 2013

Blenheim 8 Jun 2013

Outlaw 7 Jul 2013

JOIN OUR TEAMBECAUSE UNITED WE ARE STRONGER THAN CANCER

A collective force fighting over 200 cancers.

We rely on every mile, every pound, every person to bring forward the day when all cancers are cured.

Swim, cycle, run, to save more lives.

Call 0871 641 2403 Visit www.cancerresearchuk.org/sportsevents

Cancer Research UK is a registered charity in England and Wales (1089464), Scotland (SC041666) and the Isle of Man (1103).Calls cost 10.916p plus up to 5.106ppm from BT Calling Plans (ex-VAT). Mobile and other provider’s charges may vary.

JOIN US AT

Warwickshire 30 Sept 2012

Stratford 220 21 May 2013

Cheshire 2 Jun 2013

Blenheim 8 Jun 2013

Outlaw 7 Jul 2013

00.38

Exhibitor profiles

VIRGIN ACTIVE LONDON TRIATHLON 2012 www.londontriathlonexpo.co.ukLdn Triathlon Event ad.indd 1 8/28/2012 11:49:03 AM

Compression Advisory & Princess Grace Urgent Care Centre 30 Dulwich Road, London, SE24 0PA, UK

t 0207 326 0900 e [email protected] www.compressionadvisory.com

Compression Advisory is the leading supplier of validated medical grade compression in UK elite sports, working directly with over 2,500 elite professionals.

The Urgent Care centre is London’s premier private walk-in emergency treatment centre, with access to over 3,000 consultants. Open to patients over 16 for any minor or major medical emergency (365 days, no appointments required). Contact: Akbar de Medici

Dame Kelly Holmes Legacy Trust

DJO UK Ltd (attending as ‘Compex’) 1a Guildford Business Park, Guildford, Surrey, GU2 8XG, UK

t 01483 459659 f 01483 459470e [email protected] www.compex.info

Compex is the leading provider of muscle stimulation devices, clinically proven to improve performance and activate muscle recovery after training. With the help of Compex you can train like a pro to achieve faster and smarter results. Compex staff will be available on stand L50 at this year’s Triathlon Expo, so why not visit us and test the products to see the benefits first-hand? There’s even a free gift for every person who has a demonstration!Contact: Emma Cartwright

DMP Ltd Drumlin, Hampton on the Hill, Warwick, CU35 8R, UK

e [email protected]

Drinkbe LtdDrumlin, Hampton on the Hill, Warwick, CU35 8R, UK

t + 44 (0)191 378 9541 e [email protected] w www.drinkbe.com Contact: Lee Farrier

Stand J53

Stand H26

Stand C47b

Stand L8

Stand L60

Chris “Macca” McCormack2x Ironman World Champion2x Ironman Champion

D ISCOVER THE WORLD ’S F IRST W I RELESS ELECTRO

MUSCLE ST IMULATOR

TRAIN LIKE A CHAMPION Visit Compex on Stand L60 and see for yourself how the pro’s recover after every race or training session.

YOUR INTELLIGENT TRAINING PARTNER

READ THE STORIES OF THE CHAMPIONSCOMPEXWIRELESS.COM

TEL: 0800 587 0857 - FAX: 01483 459470

V IS IT THE COMPEX W I RELESS STAND (L60) AND COLLECT YOUR FREE WATER BOTTLE !

Chris “Macca” McCormack2x Ironman World Champion2x Ironman Champion

D ISCOVER THE WORLD ’S F IRST W I RELESS ELECTRO

MUSCLE ST IMULATOR

TRAIN LIKE A CHAMPION Visit Compex on Stand L60 and see for yourself how the pro’s recover after every race or training session.

YOUR INTELLIGENT TRAINING PARTNER

READ THE STORIES OF THE CHAMPIONSCOMPEXWIRELESS.COM

TEL: 0800 587 0857 - FAX: 01483 459470

V IS IT THE COMPEX W I RELESS STAND (L60) AND COLLECT YOUR FREE WATER BOTTLE !

00.40

Exhibitor profiles


Drip Drop SportSidall’s House, Unit 7 Granville Way, Bicester, Oxon, OX26 4JT, UK

t 07746 318 887e [email protected] www.dripdropsport.co.uk

Drip.Drop.Sport.represents.a.significant.advancement.in.sports.hydration.by.becoming.the.first.palatable.Oral.Rehydration.Solution.designed.specifically.for.elite.athletes..Drip.Drop.boasts.3-4.times.the.electrolytes.and.half.the.calories.of.the.most.popular.sports.drinks.on.the.market.–.becoming.the.next.step.in.elite.hydration.Contact: Calvin Santana-Vaz

Gatorade (Official Sports Drink)63 Kew Road, Richmond, TW9 2QL, UK

t 020 833 24000e [email protected] www.gatorade.co.uk

From.inside.the.bike.bottles.of.Team.Sky.and.the.Brownlee.Brothers.to.pitch-side.at.the.Super.Bowl.and.Premiership.Rugby,.Gatorade.fuels.elite.athletes.around.the.world..We.are.proud.to.support.the.London.Triathlon.and.its.athletes..Contact: Tom Lamming

Stand H52

Stand F40

T r i a t h l o n • r u n n i n g • C y c l i n g • S w i m m i n g

134 High RdEast FinchleyLondon N2 9ED0208-883-5945

Shop online or instore and get at least 10% off everything www.bikeandrun.co.uk

The latest Tri bikes

Tri clothing hasn'talways been available

Road bikes inlots of colours

Essential when buying a wetsuit

Sale applies to stock items only and ends 30th September 2012

00.42

Exhibitor profiles


Jacuzzi UK (Hot Tubs) Roydsdale Way, Bradford, BD4 6ST, UK

t 01274 471889e [email protected] www.jacuzzi.co.uk

Recover Strong With a Regular Jacuzzi® Hydromassage.Water.makes.us.buoyant,.reducing.our.body.weight.by.90%...This,.with.added.warmth,.eases.stress.on.muscles.and.joints.Hydrotherapy.is.often.used.in.physiotherapy.treatments.to.strengthen.core.muscles,.speed.recovery.from.injuries.and.relieve.muscle.soreness.Train harder, recover strong, with a Jacuzzi® Hydromassage.Contact: Duncan Simcox

K•Swiss Tannery House, 4 Middle Leigh, Street, Somerset, BA16 0HH, UK

t 01458 445502f 01458 446536 e [email protected] www.kswiss.com

K-Swiss.the.California.Sports.Company,.are.promoting.their.SS12.collection.of.triathlon.and.running.shoes.including.Triathlon.Racers,.the.Kwicky.QT2.with.seam.free.upper.and.bungee.lacing.system,.K-Ruuz.1.5.racing.flats.and.Blade.Max.Stable.and.Glide,.new.additions.to.the.innovative.Blades.series.with.progressive.cushioning.technology...Triathlon.kit.is.also.available.to.complete.the.“head.to.toe”.K-Swiss.look.Contact: Sarah Robins

Stand L31 Stand

H40

Buffera Ltd,Cranborne House, Cranborne Road,

Potters Bar, Hertfordshire EN6 3JN Tel 01707 852244 - Fax 01707 852246

e [email protected]

10%OFF

EVERYTHING!

To launch our NEW website we are giving you

OFFEVERYTHING! Use code

VTE10at checkoutValid for 45 days

Stockists of these and more:

+FREEUK delivery on all orders

virginTria-Expo_hrm.indd 1 15/08/2012 15:49

“Jacuzzi® Hydromassage has become the most enjoyable part of my training regime”Helen Jenkins - World Triathlon Champion

World Triathlon Champion Helen Jenkins trains hard to achieve her goals. Swimming, Cycling & Running impacts on every muscle group in your body. This is why Helen has chosen to use the unique Jacuzzi® Hydromassage

to support her recovery and complement her challenging training regime.To discover more about how Jacuzzi® Hydromassage can help you achieve your goals,

visit www.jacuzzi.co.uk, or tel 01274 471889.

Train Hard, Recover Strongwith Jacuzzi® Hydromassage

“Jacuzzi® Hydromassage has become the most enjoyable part of my training regime”Helen Jenkins - World Triathlon Champion

World Triathlon Champion Helen Jenkins trains hard to achieve her goals. Swimming, Cycling & Running impacts on every muscle group in your body. This is why Helen has chosen to use the unique Jacuzzi® Hydromassage

to support her recovery and complement her challenging training regime.To discover more about how Jacuzzi® Hydromassage can help you achieve your goals,

visit www.jacuzzi.co.uk, or tel 01274 471889.

Train Hard, Recover Strongwith Jacuzzi® Hydromassage

00.44

Exhibitor profiles


TRIATHLON SWIMMING SAILING DIVING

Opening times:Weekdays: 10am-7pm Sat: 10am-5pmSun: 11am-5pm

Address:11-14 Northumberland AvenueLondon, WC2N 5AQEmbankment Tube

Contact:Phone: 020 7930 [email protected]

We stock: 2XU, Orca, Blue Seventy, Aqua Sphere, Cressi, etc...

TRIATHLON SWIMMING SAILING DIVING

K•Swiss – Alton Sports w www.altonsports.co.uk - enter code “Tok15”online for 15% off.

K-Swiss.For.all.the.latest.and.greatest..K-Swiss.running.and.triathlon.footwear.and..apparel,.be.sure.to.visit.the.stand.

Madison Madison, Burnell House, 8 Stanmore Hill, Stanmore, Middlesex, HA7 3BQ, UK

t 01908 326000f 0800 1300599e [email protected] www.madison.co.uk

With.a.portfolio.of.leading.brands.in.the.triathlon.market,.including.Cervélo,.Elite,.GoPro,.Pearl.Izumi,.Profile.Design.and.Shimano,.Madison.prides.itself.on.delivering.top.quality.products.across.an.award.winning.B2B.distribution.network..As.part.of.the.Virgin.Active.London.Triathlon.Expo.we.will.be.displaying.a.range.of.products.from.these.leading.brands.Contact: Ruth Schofield e [email protected]

Maxifuel (Official Performance Nutrition Partner)1 Horizon Point, Swallowdale Lane, Hemel Hempstead Herts, HP2 7FZ, UK

t 01442 206921e [email protected] www.maxifuel.com

Developed.by.Maximuscle,.Europe’s.leading.sports.nutrition.company,.Maxifuel.is.committed.to.providing.proven,.safe.and.effective.products.to.help.you.be.at.your.best.during.exercise.-.whether.you’re.an.elite.athlete.or.a.fitness.junkie..The.unique.power.of.Maxifuel.brings.you.three.sports.nutrition.systems.to.help.you.get.focused,.boost.energy.and.stimulate.recovery..Take.your.exercise.performance.to.the.next.level.with.the.elite.sports.science.of.Maxifuel.Contact: Josh Murphy

Stand G30

Stand G40

Stand G90

TRI FLY OCTANEIntroducing a cycling shoe built with triathlons in mind. A stiff carbon sole

combined with a feather-light one piece upper for lightning fast speeds.

extra light – simply faster

www.pearlizumi.co.uk

COME AND SEE US AT STAND G40

PI_TryFlyOctane_LONDONTRI.indd 1 31/07/2012 10:19

TRI FLY OCTANEIntroducing a cycling shoe built with triathlons in mind. A stiff carbon sole

combined with a feather-light one piece upper for lightning fast speeds.

extra light – simply faster

www.pearlizumi.co.uk

COME AND SEE US AT STAND G40

PI_TryFlyOctane_LONDONTRI.indd 1 31/07/2012 10:19

00.46

Exhibitor profiles


The Medal Hanger Shop e [email protected] www.h80xtremefitness.co.uk/medalhanger

Buy.a.unique,.affordable.gift.for.the.sporty.people.in.your.life...Made.from.British.Stainless.Steel,.the.Medal.Hanger.displays.your.medals.in.a.classy.and.eye-catching.way...Available.in.several.designs,.it.makes.door.knobs.and.hooks.a.thing.of.the.past!Contact: Liz Wright, Hilary Talbot, Jo Linnington

Merchandise – Virgin Active London Triathlon (Official Merchandise)1 Palace Yard Mews, Bath, BA1 2NH, UK

t 01225 473840e [email protected]

The.Virgin.Active.London.Triathlon.merchandise.range.will.be.available.for.sale.in.the.expo.offering.comfy.hoodies,.technical.running.shirts.and.much.more..The.event.names.t-shirt.will.be.available.exclusively.on.race.weekend.-.if.you’re.taking.part.in.the.event,.your.name.will.be.on.this.shirt!Contact: Sarah Rigg

Mizuno – Alton Sports1 Palace Yard Mews, Bath, BA1 2NH, UK

w www.altonsports.co.uk - enter code “Tok15”online for 15% off

Mizuno.performance.running.footwear.and.apparel-hosted.by.altonsports.co.uk.running.and.footwear.specialists.,.be.sure.to.visit.the.mizuno.tech.stand.located.near.the.finish.line.and.help.desk.for.expert.advice.and.gait.analysis.plus.some.fantastic.show.offers.on.mizuno.footwear.and.clothing.

Mizuno t 01189 362 100w www.mizuno.eu/en

At.Mizuno.it.is.our.mission.to.help.you.be.the.best.you.can.be..We.understand.the.commitment,.energy.and.pain.you.put.yourself.through.to.achieve.those.great.moments.in.your.sport..That’s.why.we.constantly.challenge.ourselves.to.improve.our.products..We.expect.more.because.we.know.you.expect.more..

Motion Junkies Limited 5 Beddington Grove, Wallington, SM6 8LB, UK

t +44 (0)20 8123 5620 e [email protected] www.motionjunkies.com

We.distribute.products.that.help.keep.you.moving.and.doing.what.you.love,.Products.specifically.designed.and.formulated.for.triathletes,.swimmers,.cyclists.and.those.with.an.active.lifestyle..Our.products.include.Hoo.Ha.Ride.Glide,.the.H2O.Swimmers.Hair.Care.range,.Joshua.Tree.Organic.Salve.and.Natural.Hero’s.sports.recovery.line..We.look.forward.to.meeting.you.there...Contact: David Bales.

nuun and co Suite 126, 3 Edgar Buildings, George Street, Bath, BA1 2FJ, UK

t 01225 442915e [email protected] www.nuun.co.uk

nuun.is.a.hydration.drink.that.replaces.the.essential.electrolytes.you.lose.during.sport,.helping.you.prevent.dehydration,.fatigue.and.muscle.cramps.nuun.is.light.and.refreshing.with.no.sugar.or.carbs.which.allows.triathletes.to.independently.manage.their.energy.intake.vs.hydration.needs..Visit.us.and.try.our.ten.delicious.flavours..Contact: Shaun Lancaster

POWERbreathe International LtdNorthfield Road, Southam, Warks, CV47 0RD, UK

t 01926 816100 f 01926 816101e [email protected] www.powerbreathe.com

POWERbreathe,.one.of.the.most.time.efficient.training.devices.specifically.targets.the.breathing.muscles,.strengthening.them.by.around.30-50%,.improving.performance.and.helping.to.eliminate.breathing.fatigue..Increase.swimming.performance.by.up.to.3.5%,.cycling.time.trial.performance.by.4.6%.and.accelerated.recovery.during.repeated.sprints.by.up.to.7%..POWERbreathe.will.be.showcasing.their.latest.models,.the.K.series;.the.world’s.first.Intelligent.digital.breathing.trainers..Personalised.auto-.optimising.IMT.technology,.the.next.generation.in.breathing.training..Contact: Anne Brar

Stand J34

Stand J42

Stand J62

Stand J64

Stand F31

Stand G30

Stand G05

00.48

Exhibitor profiles


Precision Hydration10 Pine Close, Avis Way, Newhaven, East Sussex, BN9 0DH, UK

t 01273 900277 e [email protected] www.myh2pro.com

Prestige Cycles Ltd 37a George Street,Hove, East Sussex, BN3 3YB, UK

t 01273 960194 e [email protected] www.prestige-cycles.co.uk

Prestige.Cycles.are.a.boutique.cycle.shop.based.in.Hove,.East.Sussex..We.offer.a.wide.range.of.stock,.including.custom.build.bikes..Prestige.Cycles.also.offer.bike.fitting.and.our.revolutionary.new.service.wind.tunnel.fitting..For.more.info.on.our.wind.tunnel.fitting.services,.please.pop.along.to.our.stand.L10.or.check.out.our.website.www.prestige-cycles.co.uk.Contact: Stephen Roche

RespiBelt 1 The Willows, Mark Road, Hemel Hempstead, Herts, HP2 7BN

t 01442 430690 e [email protected] www.respibelt.com

RespiBelt.is.a.breathing.training.device.used.by.Olympic.medal.winning.athletes.that.fits.around.the.lower.chest.and.ribcage..It.provides.a.training.load.to.the.breathing.muscles.as.the.chest.expands.during.breathing..Endorsed.by.world.leading.coach,.Alberto.Salazar,.RespiBelt.brings.about.training.benefits.that.can.boost.physical.performance.in.all.sports.Contact: Lisa Crossley

Revolution Running Howe Farm, The Howe, Lyth Valley, Cumbria, LA8 8DF, UK

t 01539 568128e [email protected] www.revolutionrunning.com

Revolution.Running.is.a.British.sportswear.brand.

specialising.in.advanced.technical.running.apparel...The.company.manufactures.all.of.its.products.in.the.UK..As.well.as.working.with.British.designers.the.company..is.keen.to.use.innovative.materials.to.keep.pushing.design.boundaries.and.original.concepts..Contact: Michael Naimski

RG Active t 07738 971888 e [email protected] www.rgactive.com

RG.Active.is.a.Sports.Coaching.&.Training.company.that.specialises.in.providing.a.more.active.lifestyle.for.everyone.and.uses.the.popular.sports.of.triathlon,.duathlon.and.multisports.in.general.to.offer.you.sessions.and.training.to.suit.your.ability.whatever.that.might.be..Corporate.and.club.packages.also.available..With.sessions.across.London.including;.Open.water.swim.coaching.sessions,.transition.training,.run.&.bike.sessions,.training.camps,.1-2-1.&.online.coaching.and.much.more!Contact: John Brame

Rocktape 20 Lyndhurst Avenue, Mill Hill, London, NW7 2AB, UK

t 07816 898557 e [email protected] www.rocktape.net

Rocktape.is.the.only.Kinesiology.tape.engineered.to.meet.the.demands.of.endurance.athletes.like.runners,.swimmers.and.cyclists..Unlike.other.products,.Rocktape.can.be.used.both.to.apply.compression.to.promote.recovery,.or.decompression.to.relieve.pain.and.swelling..Similar.to.the.Kinesiology.tape.in.the.Olympics.and.that.Lance.Armstrong.wrote.about.in.“Every.Second.Counts”,.Rocktape.is.used.by.professional.and.amateur.athletes.everywhere..For.Information.on.Rocktape.products/training.seminars.please.go.to.www.rocktape.net..Contact: Simon Bunyard.

RunBreeze 7th Floor, Hannibal House, London, SE1 6TE, UK

t 0845 519 9118 e [email protected] www.runbreeze.com

RunBreeze.is.a.British.Running.and.Triathlon.Brand,.specialising.in.technical.performance.Clothing,.Socks.and.Accessories.to.help.you.run.longer,.happier.or.harder.depending.on.your.goals..Contact: Richard Edmonds

Stand L10

Stand H24

Stand J33

Stand G63

Stand L30

Stand J40

Stand J60

Prestige cycles is Brighton and Hove’s only boutique bike shop. We specialise in bike fitting and creating bespoke custom bikes for a wide range of cyclists and are the only UK bike shop to offer a wind tunnel fitting service.

For your chance to win a FREE Wind Tunnel Fitting service,

Cut, Tear or Rip out the coupon below, and drop it off at Stand L10.

Alternatively pop it in the post and address it to...

Wind Tunnel Fitting CompetitionPrestige Cycles

37a George St., Hove, East Susex, BN3 3YB.

Competition closes 23/10/12Winner will be notified by 31/10/12

If your not feeling lucky.... check out our website prestige-cycles.co.uk for more information on this unique service.

Supporting Prestige Cycles

Stride UK, the UK’s most intuitive, professional and friendliest running technique company are offering a FREE Running Cadence

test on the Prestige Stand L10. Find out whether you are a novice, intermediate or an elite runner!

To qualify, please complete the coupon below and bring it with you to the stand, don’t forget your trainers!

Join our mailing list by entering you details below, drop it in at Stand L10 and receive a FREE Running Cadence.

Tear me out and post me in at Stand L10 to enter the Wind Tunnel Competition....

Name:

Name:

Email:

Email:

Tel:

Tel:

Prestige cycles is Brighton and Hove’s only boutique bike shop. We specialise in bike fitting and creating bespoke custom bikes for a wide range of cyclists and are the only UK bike shop to offer a wind tunnel fitting service.

For your chance to win a FREE Wind Tunnel Fitting service,

Cut, Tear or Rip out the coupon below, and drop it off at Stand L10.

Alternatively pop it in the post and address it to...

Wind Tunnel Fitting CompetitionPrestige Cycles

37a George St., Hove, East Susex, BN3 3YB.

Competition closes 23/10/12Winner will be notified by 31/10/12

If your not feeling lucky.... check out our website prestige-cycles.co.uk for more information on this unique service.

Supporting Prestige Cycles

Stride UK, the UK’s most intuitive, professional and friendliest running technique company are offering a FREE Running Cadence

test on the Prestige Stand L10. Find out whether you are a novice, intermediate or an elite runner!

To qualify, please complete the coupon below and bring it with you to the stand, don’t forget your trainers!

Join our mailing list by entering you details below, drop it in at Stand L10 and receive a FREE Running Cadence.

Tear me out and post me in at Stand L10 to enter the Wind Tunnel Competition....

Name:

Name:

Email:

Email:

Tel:

Tel:

00.50

Exhibitor profiles


The Running School9 Wilson Walk, Chiswick, London,W4 1TP, UK

t 0208 5630007 f 0208 5638256e [email protected] www.runningschool.co.uk

“We teach you how to Run and then we teach you how to run Faster! We.specialise.in.running.technique,.speed.development.and.injury.prevention.for.recreational.and.elite.athletes..The.Running.School.have.been.working.with.hundreds.of.Triathletes.this.season,.including.Ironman.70.3.champion.Emma-Kate.Lidbury,.to.get.them.running.better.and.running.faster!Contact: Verity Ansell

Running Memories 41 Wordsworth Way, Measham, Derbyshire DE12 7ER, UK

t 07934 371922e [email protected] www.running-memories.co.uk

Running.Memories.manufacture.personalised.medal.displays,.choose.from.six.colours.any.name,.club,.phrase.can.be.manufactured.along.with.a.personalised.engraved.message..See.our.website.for.more.details..Contact: Richard Coxshall

sailfish GmbH Goethestrasse 5, 64319 Pfungstadt, Germany

w www.sailfish.com

It.is.our.philosophy.to.supply.the.world.of.triathlon.with.premium-quality,.highly-flexible,.extremely-buoyant.and.thus.with.the.fastest.wetsuits.you.can.possibly.imagine..Forget.everything.you.have.heard.about.wetsuits.and.dive.into.an.entirely.new.and.revolutionary.generation..of.triathlon.wetsuits:.sailfish.wetsuits.

Stand L55

Stand J41

Stand H60 London Triathlon Expo

Stand # H60

was 50 £

NOWNOW

10 £ 10 £

Special OfferSpecial Offer

sailfish Zip top

SAIL-Anzeige-london-triathlon-07082012.indd 1 07.08.12 08:32

London Triathlon Expo

Stand # H60

was 50 £

NOWNOW

10 £ 10 £

Special OfferSpecial Offer

sailfish Zip top

SAIL-Anzeige-london-triathlon-07082012.indd 1 07.08.12 08:32

00.52

Exhibitor profiles


TRI-11-CAT-D3_(AWK).qxd:Layout 1 24/7/11 23:05 Page 39

Science in Sport The Innovation Centre, 35 Churchill Way, Nelson, Lancashire, BB9 6RT, UK

t 01282 440980 / 07867 318 982e [email protected] www.scienceinsport.com

At.Science.in.Sport.we.are.dedicated.to.developing.the.best.sports.nutrition.products.to.help.endurance.athletes.perform.at.their.best..Our.range.includes.award.winning.gels,.powders,.bars.and.supplements,.used.by.elite.athletes.around.the.world.Science.in.Sport.–.part.of.your.ritual.Contact: Robyn Walshe

Shock Absorber Sports BrasDB Apparel, Britannia Wharf, Monument Road, Woking, GU21 5LW, UK

t 01483 291450e [email protected] www.shockabsorber.co.uk

Shock.Absorber.is.the.UK’s.leading.sports.bra.brand..Our.sports.bras.provide.you.with.superior.bounce.control,.incredible.comfort.and.cutting.edge.features.so.you.can.push.yourself.to.new.limits.and.reach..your.goals..The.new.Ultimate.Dry.advantage.is.the.ideal.sports.bra.for.triathletes..It.offers.great.support,.fits.like.a.second.skin.and.has.a.double.dry.treatment.for.quick.drying.Visit.our.stand.for.free.sports.bra.fittings!.www.shockabsorber.co.uk.Contact: Lisa Yeoman

Stand K60

Stand G100

SiS_TRI_170812_A5_v1.0_OUT.pdf 1 15/08/2012 21:18

SiS_TRI_170812_A5_v1.0_OUT.pdf 1 15/08/2012 21:18

00.54

Exhibitor profiles


Skechers Performance™ Division (Official FootwearPartner)Skechers USA Ltd, Katherine House, 9-11 Wyllyotts Place, Darkes Lane, Potters Bar, Herts, EN6 2JD, UK

t (+44) 01707 655 955 f (+44) 01707 647 998e [email protected] www.skechers.co.uk

SKECHERS.(now.celebrating.20.years.in.the.footwear.industry).has.entered.the.lightweight/minimalist.running.shoe.category.with.its.latest.exciting.running.product,.SKECHERS.GOrun™.Ride.SKECHERS.GOrun™.Ride.is.a.minimalistic.barefoot.running.shoe,.weighing.just.229g.(Women’s.is.just.172g)..With.its.4mm.heel.drop.and.a.Mid.Foot.Strike,.SKECHERS.GOrun™.Ride.offers.cushioning.and.stability,.whilst.still.giving.a.minimal.running.experience..They.will.be.a.big.hit.with.triathletes.of.all.ability..Contact: Brett Worth

Skins – Alton Sportsw www.altonsports.co.uk - enter code

“Tok15” online for 15% off

Skins.compression.centre.-.Realise.your.potential!.Whether.you.exercise.for.ambition,.health.or.simply.for.fun.it.should.be.rewarding!.Stop.tormenting.yourself!.Skins.enhance.your.potential.naturally!.Be.sure.to.visit.and.get.show.offers.on.latest.recovery.and.active.compression.wear.

Skidrive.co.uk and SpokeAndPedals.co.uk1-6 Abbey Street, Cambridge, CB1 2QP, UK

t 0845 8627700 e [email protected] www.skidrive.co.uk and

www.spokesandpedals.co.uk

Skidrive.offers.a.comprehensive.range.of.Roof.Boxes,.Roof.Bars,.Cycle.Carriers.and.Accessories.from.leading.brands.like.Green.Valley,.Mont.Blanc.and.Thule..Spokes.And.Pedals.is.a.mail.order.company.specialising.in.Bikes,.Spares.and.Accessories..We.are.very.much.in.touch.with.your.needs,.with.a.range.of.bikes.for.the.whole.family..Our.staff.come.from.a.cycling.background.and.can.offer.all.the.assistance.you.require.Contact: Edward Harmer

Soldiers off the StreetUnit 4, Glan Aber Trading Estate, Rhyl, North Wales, LL18 2L, UK

t 01745 356622e [email protected] www.soldiersoffthestreet.com

The.charity’s.objects.(the.Objects).are.the.relief.of.charitable.need.of.homeless.ex-service.personnel,.in.particular.but.not.exclusively.by.the.provision.of.clothing,.food.and.rehabilitation,.including.advice.on.Post.Traumatic.Stress.Disorder,.alcoholism,.drug.abuse,.housing.and.employment.Contact: Emma Baron

Speedo (Official Swim Partner)Speedo House, Enterprise Way, NG2 Business Park, Nottingham, NG2 1EN, UK

t 0115 855 5000 e [email protected] www.speedo.co.uk

The.Speedo.TriathELITE.range.utilises.the.Speedo.Aqualab®’s.research.and.development.expertise.and.understanding.of.the.human.body,.performance.materials.and.the.environment..For.training.and.competing,.TriathELITE.products.are.designed.to.offer.the.perfect.balance.between.performance,.functionality.and.comfort..The.range.also.features.cutting.edge.triathlon.specific.caps,.masks,.and.goggles..Swim For Tri:.Drop.by.and.see.us.on.the.Speedo.stand,.SFT.will.be.on.hand.to.calm.any.last.minute.nerves!.SFT.will.also.be.there.to.congratulate.you.once.you.have.achieved.your.goal.Contact: David Newbury

Sponser Sport Food 15 Lingfield Avenue, Kingston upon Thames, KT1 2TL, UK

t 0208 390 4310 e [email protected] www.sponseruk.com

Sponser.provides.scientifically-based,.high-performance.sports.nutrition.products.designed.to.enhance.athletic.performance,.physical.appearance.and.health..Used.by.Olympic.Champion.Nicola.Spirig.and.brought.to.the.UK.in.February.2012,.we.have.already.introduced.the.UK’s.first.savoury.energy.gel,.Liquid.Energy.Long..Isn’t.it.time.you.tried.Sponser?.Contact: Shannon Fizer

Stand G61

Stand F30

Stand H28

Stand C47

Stand G30

Stand H31

GO Like Never Before™

skechers.co.ukfacebook.com/skechersUK

Official Footwear Sponsor

GO Like Never Before™

skechers.co.ukfacebook.com/skechersUK

Official Footwear Sponsor

00.56

Exhibitor profiles


The Stick/RPI of Atlanta 2709 NW Lake Road Camas, Washington 98607, USA

t (USA) 770 850 0750 f (USA) 775 258 2090e [email protected] www.the-stick.co.uk

Strider Balance Bike Melrose Kids Ltd, 165 The Broadway, Highlands House Wimbledon, London, SW19 1NE, UK

t 0800 840 4068 f 0800 840 4068e [email protected] www.stridercup.org

With.a.StriderTM.Balance.Bike,.your.child.can.easily.learn.to.ride.on.two.wheels.without.stabilizers..The.award.winning.no-pedal.balance.bikes.are.strong,.lightweight.and.portable.at.only.2.9kgs!.Available.in.6.colours..Ages.18.months.to.5.years..Visit.our.website.for.more.information.about.our.under.5s.balance.bike.racing!..Contact: Melanie Thomas

Sure ClinicBlue Gates, Tunstall Rd, Biddulph, Stoke on Trent, ST7 8PZ, UK

t 01782 510354e [email protected] www.sure-clinic.co.uk

Do.you.suffer.with.joint.or.muscular.aches,.pains..or.injuries?FIX.INJURIES.&.IMPROVE.PERFORMANCEVisit.our.mobile.clinic.for.a.consultation.with.a.sports.scientist,.podiatrist.or.physiotherapist,.get.advice.on.how.to.cure.the.root.cause.of.your.pain..Specialists..in.biomechanics.and..custom.orthotic.insoles..Contact: Robert Smith

SwimTrek6 Hove Manor, Hove St, Brighton & Hove, BN3 2DF, UK

t 01273 739713 f 01273 936444e [email protected] www.swimtrek.com

SwimTrek,.Pioneers.of.Open.Water.Swimming.holidays.provide.a.wide.variety.of.swimming.adventures,.triathlon.coaching.and.events.to.suit.all.levels.of.swimmer...You.don’t.need.to.be.an.expert,.just.a.love.of.water.and.plenty.of.enthusiasm.will.ensure.you.have.a.great.holiday.with.SwimTrek..Contact: Vicki Linton-Crook

Timex (Official Timing Sponsor)Timex Group UK, 1000 Great West Road, Brentford,TW8 9DW, UK

t 0208 326 6900 f 0208 326 6998e [email protected] www.timex.co.uk

Visit.the.Timex.expo.stand.next.to.the.finish.line.to.view.the.full.range.of.Timex.products,.including.new.additions.to.the.Heart.Rate.and.GPS.collections,.and.to.get.expert.training.advice..Exclusive.race-day.discounts,.and.a.free.Headsweats.running.cap.with.every.purchase.over.£60..Contact: Dan Calvert

Triathlon PlusFuture Publishing, 30 Monmouth Street, Bath, BA1 2BW, UK

t 01225 442244 e [email protected] www.triradar.com

Whatever.level.you’re.at,.Triathlon.Plus.will.help.you.reach.your.goals.by.bringing.you.in-depth.training.advice.from.the.world’s.leading.athletes,.unrivalled.kit.coverage.and.inspirational.imagery.that.reflects.the.true.spirit.of.our.sport..In.every.issue.of.Triathlon.Plus.you’ll.find.expert.training.advice.from.the.world’s.leading.athletes.and.coaches,.the.latest.kit.tested.and.rated.by.our.team.of.experienced.reviewers,.race.listings,.news.and.real-life.motivation..Contact: Elizabeth Hufton

Triathlon Specifict +44 (0) 7711 470007e [email protected] www.triathlonspecific.com

TRI UK (Official Retailer)76 Lyde Road, Yeovil, SomersetBA21 5DW, UK

t 01935 414142 e [email protected] www.triuk.com

TRI.UK.is.the.Official.Retailer.for.the.Virgin.Active.London.Triathlon..The.largest.triathlon.store.in.the.world,.TRI.UK.has.over.14,000.square.feet.of.retail.space.at.their.store..Their.EXPO.will.contain.everything.you.could.possibly.need.for.triathlon.–.from.Special.Offer.triathlon.bikes.down.to.elastic.laces.and.that.all-important.BodyGlide!..Contact: Chris Boon

Kids Area

Stand K50

Stand F60

Stand H50

Stand J32

Stand G62

Stand H90

Stand C48

Meet the family

Find out more at www.matrix-cycles.co.uk

Frame set from £1,699.99Full build from £2,175.89

Pyro TT

Frame set from £1,199.99

Full build from £2,445.89

F18

Carbon wheel sets from £799.99

T806


F35

Triathlon specific bikes and wheels from Matrix...

It’s about time!

London Triathlon A4 AW.indd 1 15/08/2012 10:13

Meet the family

Find out more at www.matrix-cycles.co.uk


Pyro TT

Frame set from £1,199.99

Full build from £2,445.89

F18

Carbon wheel sets from £799.99

T806


F35

Triathlon specific bikes and wheels from Matrix...

It’s about time!

London Triathlon A4 AW.indd 1 15/08/2012 10:13

00.58

Exhibitor profiles


At WellChild, the national charity for sick children, we are proud to be one of the offi cial gold charities for The Virgin Active London Triathlon in 2012. We’re also proud of the effort and commitment put in by our competitors raising funds to help sick children – thank you! But after you’ve tackled a Tri, you deserve more than just our thanks...

Regi

ster

ed C

harit

y N

o: 2

8960

0

You deserve a swift half!

OFFICIAL GOLD CHARITY 2012

Join the WellChild Team for the 2013 Bristol Half – one of the UK’s biggest and fastest half marathons. Visit www.wellchild.org.uk for more details.

Virgin Active Health Clubs Virgin Active, 21 North Fourth Street, Central Milton Keynes, MK9 1HL, UK

t 01908 546600 f 01908 546601w www.virginactive.co.uk

The place to be.A different kind of Experience.

The Virgin Active Zone offers a glimpse of what’s available at their 122 health clubs nationwide – fun and fitness all the way. With innovative kit, athletic challenges, face painting, a facebook photo booth and more to keep the family entertained, there’s a workout or chill out for everyone. Contact: Antoinette Vosloo

Stand C45

Stand C49

WellChild (Official GOLD Charity)16 Royal Crescent, Cheltenham, GL50 3DA, UK

t 01242 530007 f 01242 530008e [email protected] w www.wellchild.org.uk

WellChild is the national charity for sick children and is proud to be one of the VALT’S official gold charities in Olympic year.

ZICO Coconut Water 1 Queen Caroline Street, Hammersmith, London, W6 9HQ, UK

t 0208 237 3620 e [email protected] w www.Zico.com/ukm

RENEW YOURSELF WITH ZICO COCONUT WATER

Rich in potassium with no fat and no added sugar*, ZICO Coconut Water is the ideal way to renew yourself. ZICO is the practical way to enjoy the benefits of coconut water on-the-go. Visit our stand to find out more! zico.com/uk. *Only the naturally occurring sugars of the coconutContact: Emma Christie-Miller

Stand C20

Stand L40

00.60

Exhibitor profiles


We undertake uniquely difficult work with

some of the most emotionally

and psychologically damaged children

in the UK.

Inspired to help us in 2013?

Contact us to find out how

020 7928 [email protected]

www.childhoodfirst.org.uk/get-involved

Zipvit The Towers Business Park Rugeley, Staffordshire, WS15 1UZ, UK

t 01889 503035 f 01889 503030e [email protected] www.zipvitsport.com

Bike Science The Meeting House Annex Lewins Mead, Bristol, BS1 2NN, UK

t 0117 9273444 e [email protected] www.bike-science.com

Precision.Retul.bike.fit.studios.throughout.the.UK..Bristol,.Darlington,.Derby,.London.(Putney).and.Tunbridge.Wells..Official.demo.and.fitting.centres.for.Boardman.Elite,.Kuota,.Van.Nicholas.and.Legend.Bikes..The.UK’s.most.experienced.bike.fitters,.working.with.all.levels.of.rider.from.novice.to.elite.Contact: Andy Sexton

Huub Design The Meeting House Annex Lewins Mead, Bristol, BS1 2NN, UK

t 01332 605601w www.huubdesign.com

Huub.Design..Archimedes.‘The.best.wetsuit.in.our.opinion.ever.created.’.Aerious,.Aura.and.Aegis.suits.will.all.be.available.at.3:5,.4:4.and.3:3.buoyancy.levels!.Huub.accessories.available,.transition.bag,.number.belts,.chip.bands. ACHIEVE YOUR POTENTIAL.Contact: Dean Jackson

Planet X Planet X Unit 6, Ignite Business Park, Magna Way, Templeborough, Rotherham, S60 1FE, UK

t 01332 605601e [email protected] www.planet-x-bikes.co.uk

Planet.X.is.your.one.stop.retailer.for.the.best.value.performance.bikes.on.the.market..We.scour.the.world.for.components.to.bring.you.the.best.value.bikes.around,.all.hand.assembled.at.our.Sheffield.HQ.Contact: Harry Wiltshire

Milk Bikes 344 Baddow Road, Chelmsford, CM2 9QZ, UK

t 07885 788 203 e [email protected] www.milkbikes.com

Imagine.if.you.could.ride.your.bike.all.year.round.without.needed.to.do.any.maintenance.work.on.it….nice.though,.eh?.Well,.Milk.is.all.about.zero-maintenance.cycling,.whether.you’re.commuting.or.putting.in.the.long.training.hours..We.are.also.into.safety,.so.come.and.check.out.our.bikes.and.seat.posts.Contact: Mark Meadows

Zone3 Wetsuits Sussex House, The Pines Business Park, Guildford, Surrey GU3 3BH, UK

e [email protected]

Zone3.is.a.British.Triathlon.brand.specialising.in..Wetsuits.and.Tri.suits..At.the.Expo.this.year.we.will..have.some.fantastic.end.of.season.offers.on.our.wetsuits.with.ex-demos.start.from.just.£80!!.A.great..way.to.improve.your.swim.speed.and.comfort!Contact: James Lock

Stand G52

Stand G94

Stand E20

Stand E20

Stand C43

Stand C51

Late exhibitors

Charities Charities Charities

Congratulationsto Team Childhood First

2012 Triathletes!

Childhood Firsthealing hurt minds

The ZV7 Energy Gels contain 51g of carbohydrate

(double most competing gels). Taking just two gels per

hour gives the 100g of carbohydrate needed to maximise performance.

The Caffeine Energy Gel takes the highly effective Energy Gel formula

and supercharges it with a synergistic blend of Caffeine and Tyrosine.

The 160mg of caffeine presses the accelerator pedal, reducing effort

during training and racing, while tyrosine puts mental fuel in the tank.

Each gel delivers the added kick needed to lift focus, reaction and

performance to a different level!

IT’S WHAT THE PROFESSIONALS USE!Available online and at triathlon, cycle, running and fi tness stores nationwide.

For a full list of retailers visit www.zipvitsport.com

ONLY

29.6g OF

CARBOHYDRATES

ONLY

28g OF

CARBOHYDRATES

ONLY

28.8g OF

CARBOHYDRATES

ONLY

25g OF

CARBOHYDRATES

VISIT OUR EXPO BOOTH FOR GREAT OFFERS AND SAMPLES

The ZV7 Energy Gels contain 51g of carbohydrate

(double most competing gels). Taking just two gels per

hour gives the 100g of carbohydrate needed to maximise performance.

The Caffeine Energy Gel takes the highly effective Energy Gel formula

and supercharges it with a synergistic blend of Caffeine and Tyrosine.

The 160mg of caffeine presses the accelerator pedal, reducing effort

during training and racing, while tyrosine puts mental fuel in the tank.

Each gel delivers the added kick needed to lift focus, reaction and

performance to a different level!

IT’S WHAT THE PROFESSIONALS USE!Available online and at triathlon, cycle, running and fi tness stores nationwide.

For a full list of retailers visit www.zipvitsport.com

ONLY

29.6g OF

CARBOHYDRATES

ONLY

28g OF

CARBOHYDRATES

ONLY

28.8g OF

CARBOHYDRATES

ONLY

25g OF

CARBOHYDRATES

VISIT OUR EXPO BOOTH FOR GREAT OFFERS AND SAMPLES

Charities Charities Charities Charities Charities

Tri again in 2013 for £20Scope is proud to be one of the official charity partners of the Virgin Active London Triathlon 2013. Join our team for just £20* and support disabled people and their families to live the lives they choose.

www.scope.org.uk/londontri For more information text ‘Event Tri’ plus your name and email address to 60003**9105 Scope is a registered charity, number 208231. © Scope August 2012 *Plus minimum sponsorship pledge. **Standards rates apply


Breakthrough Breast Cancer is a charity registered in England and Wales (No. 1062636)

Call 08080 100 200

THE DIFFERENCE BETWEEN TRY AND TRIUMPH IS A LITTLE ‘UMPH’

Join Team Breakthrough at the Virgin Active London Triathlon 2012 and use your determination to make a difference in the fight against breast cancer.

To receive your free fundraising pack and running vest or to find out more, contact us today.

E-mail [email protected] breakthrough.org.uk/londontriathlon

1682_BBC_VirginTriathlon_v7.indd 1 7/12/2012 2:21:13 PM

Join the Concern Triathlon Team 2013

Thank you to the Concern 2012 Team for your support. Good luck!

Go the extra mile for Concern in 2013!

Concern Worldwide is an international humanitarian organisation which tackles poverty and suffering in the world’s poorest countries. By joining the Concern London Triathlon team in 2013, you will help us to provide lasting solutions to some of the world’s most vulnerable people.

t. 020 7801 1873 e. [email protected]/en/get-involved

Registered charity number England and Wales (1092236 and Scotland (SC038107)

Race Timetable Saturday & Sunday

00.64 VIRGIN ACTIVE LONDON TRIATHLON 2012 www.londontriathlonexpo.co.uk

Super Sprint DistanceSwim.. 400m.. –.1.lapBike.. 10km.. –.1.lap.Run.. 2.5km.. –.1.lap

Sprint DistanceSwim.. 750m.. –.1.lapBike.. 20km.. –.2.lapsRun.. 5km.. –.2.laps

Olympic DistanceSaturday.only.(Olympic.teams.&.Corporate.Waves)

Olympic Plus DistanceWestminster.Route

Olympic DistanceWestminster.Route.-.Sunday.Morning

Tower.Bridge.Route.-.Sunday.Afternoon

Swim.. 1500m..–.2.lapsBike.. 40km.. –.4.lapsRun.. 10km.. –.4.laps

Swim.. 1500m..–.1.lapBike.. 80km.. –.3.lapsFor.each.lap.of.the.bike.route.competitors.will.turn.at.Westminster.and.then.Stansfield.Road.roundabout.

Run.. 10km.. –.4.laps

Swim.. 1500m..–.1.lapBike.. 40km.. –.2.lapsThe.first.lap.goes.from.ExCeL.to.Westminster,.back.past.ExCeL.to.Stansfield.Road.roundabout,.heading.west.again.past.ExCeL.as.far.as.Billingsgate.where.you.turn.and.go.back.to.Stansfield.Road.before.returning.to.ExCeL.


Swim.. 1500m..–.1.lapBike.. 40km.. –.2.lapsFor.each.lap.of.the.bike.route.competitors.turn.at.the.Tower.Bridge.turn.point.then.the.Stansfield.Road.turn.point.before.returning.to.ExCeL.


The.Bike.turn.points.for.Saturday.are.Leamouth.and.Gallions.

Category / Distance Wave No. Start Time

. Youth.Super.Sprint.(M+F).. 1.. 11:00

. Male.Super.Sprint.. 2.. 11:10

. Female.Super.Sprint.. 3.. 11:20

. VIRGIN.ACTIVE.VIP.SPRINT.. 4.. 12:00

. Olympic.Team.Relay.(M+F).. 5.. 12:30

. Olympic.Team.Relay.(M+F).. 6.. 13:15

. Corporate.Olympic.(M+F).. 7.. 13:45

. Belron.Sprint.(M+F).incl.Team.Relay.. 8.. 14:15

. Corporate.Sprint.(M+F).. 9.. 14:45

. Female.Sprint.. 10.. 15:10

. Female.Sprint.. 11.. 15:30

. Male.Sprint.. 12.. 15:50

. Male.Sprint.. 13.. 16:10

. Male.Sprint.. 14.. 16:30

. Male.Sprint.. 15.. 16:50

Category / Distance Wave No. Start Time

. Olympic.Plus./.Male.Olympic.Age.Group.. 1.. 06:30

. Male.Olympic.Age.Group.. 2.. 07:00



. Female.Olympic.Age.Group.. 5.. 08:30

. Male.Olympic.Sub.2:30.. 6.. 09:10

. Female.Olympic.Sub.2:30.. 7.. 09:13

. Male.Junior.Elite.-.(Sprint).. 8.. 10:15

. Female.Junior.Elite.-.(Sprint).. 9.. 10:20

. Elite.Female.-.(Olympic).. 10.. 10:25

. Elite.Male.-.(Olympic).. 11.. 10:50

. Mixed.Olympic.. 12.. 12:00

. Female.Olympic.Age.Group.. 13.. 12:25

. Male.Open.Olympic.. 14.. 12.50

. Male.Open.Olympic.. 15.. 13:15



. Male.Olympic.Age.Group.. 18.. 14.30



Distances

Distances

Race Times

Race Times

Saturday 22nd September

Sunday 23rd September

Please note that distances are provided as a guide, exact distances are dictated by route and venue configurations.

Join our team:visit: www.sueryder.org/eventscall: 020 7554 5960email: [email protected] Ryder is a charity registered in England and Wales (1052076) and in Scotland (SC039578). Ref No. 01341. © Sue Ryder. August 2012.

This weekend you are doing something incredible. Imagine if what you’ve achieved had changed lives too.

Well, support us with your next challenge and you’ll know exactly how it feels. Help us to continue offering incredible care to people living with incurable illness.

Can we count on your support?

01341 TRI AD–v2 FOR PRINT.indd 1 21/08/2012 17:40

We are the biggest funder of research into the cause, treatment and cure of all forms of arthritis in the UK. Help us take away the pain from the 1 in 6 people in the UK affected by arthritis.

swim cycle run

Registered Charity England and Wales no. 207711, Scotland no. SC04115

If you have your own place in the Virgin Active London Triathlon and would like to join our team, get in touch:

0300 790 [email protected]

Good luck to all our Team Triathletes

3770 London triathlon half page 3 latest.indd 1 14/08/2012 09:40


00.66

Race Information ‘Swim’


The SFT Pool of Fame

Just who are SFT helping?

Swim Coaches everywhere. SFT have produced the first British Swimming Continuing Professional Development (CPD) module covering Openwater Swimming. This module has been written by head coach DAN BULLOCK and will help Coaches prepare swimmers for Openwater racing and is a great endorsement and recognition of 10years of excellence in coaching.

Triathletes of all abilities

4 Kona Qualifiers for 2012 already, two 70.3 Worlds Qualifiers and numerous World and Europe AG medals through faster swimming. But It is not all about the fast guys though. “SFT helped me to go from being someone who dreamed of doing a triathlon but had a phobia of open water swimming, to coming out of the water at the Blenheim triathlon having swum a personal best. I felt ready, prepared and confident... in fact I couldn’t wait to get in the water” - VICTORIA ROBERTSON

Triathlon Coaches

We are swim Specialists on the STEVE TREW, JOE BEER and most recently Tridynamic Tri Camps. We are also pleased to have been appointed Openwater Coaches at the Triathlon centre of Excellence Club La Santa organising their first OW swim camps.

Speedo

Back in 2010 we were appointed Advisory Coaches, conducting lessons and workshops on their behalf. Providing feedback, testing and research into products and wetsuits.

How are we helping ?

• Newdrillsandteaching methods• Regularfeaturesinmuchof the triathlon and open water swimming press• Onlinedrillsdemos,relevant sessions and tips•121lessons•Openwatertraining•Fitnesssessions•Weekendworkshops•Trainingcamps•Swimfest

Helping at all levels with all aspects of your swiming.swimfortri.com@SwimforTri020 7001 7511 [email protected]

Find us on Facebook and Twitter to receive regular updates.

The Swim

Wetsuit

A wetsuit is compulsory and it is you responsibility to ensure that you have one on race day.

Swim StartHaving collected and attached your timing chip and racked your bike you should arrive at Swim Assembly a minimum of 20 minutes before your wave start time. (It will take approximately 5 minutes to walk from Transition to the Swim Assembly).

At Swim Assembly you will be given a swim cap which identifies your wave start and given some important tips and advice.

You may be in the water for up to 5 minutes before your start. Use this time to assess the conditions, practise your swim technique and prepare mentally for the race.

The route will be marked by buoys and canoe lifeguards will be on hand to guide the wave. You should also identify tall landmarks that can keep you on course, so as to avoid weaving and swimming further than you need to!

Swim ExitThe swim exit pontoon dips into the water so you can swim onto it before standing up. Lifeguards will be on hand to help you out. Once you have exited the water you will need to remove your wetsuit, place it in a bag provided, and cover a short distance on foot to Transition.

There is a water station and a Gatorade Hydration Station on the way to Transition.

Be careful going up the steps to Transition as they can get wet.

The Royal Victoria DockThe water is tested against EU bathing standards; however we would still advise you to be in good health and to try and avoid swallowing the water, as swimmers may be more susceptible to infection through immune suppression.

Swim SafetyThe water safety team, provided by Swim Safety Ltd, will consist of fully qualified lifeguards in kayaks and rescue boats as well as bank based lifeguards on pontoons.

All lifeguards are members of either the BCU Lifeguards or Surf Lifesaving GB.

If this is your first triathlon, or swimming is not your strongest discipline, we recommend that you position yourself towards the back or the side of the wave. It may add a few seconds to your time, but it will enable you to get into your rhythm and enjoy the swim more.

Swim StrokesMost people use front crawl or breast stroke. Back stroke is not permitted because it can be confused with someone indicating they are in difficulty.

*A wetsuit is compulsory*

*Do not use Petroleum based lubricants (e.g. vaseline) as these damage the suit*

*If you do get into difficulty, lie on your back and raise your arm; a ca-noe lifeguard will come to you and if necessary arrange a safety boat to take you to the water’s edge.*

*Goggles are compulsory*




Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P





The SFT Pool of Fame

Just who are SFT helping?

Swim Coaches everywhere. SFT have produced the first British Swimming Continuing Professional Development (CPD) module covering Openwater Swimming. This module has been written by head coach DAN BULLOCK and will help Coaches prepare swimmers for Openwater racing and is a great endorsement and recognition of 10years of excellence in coaching.

Triathletes of all abilities

4 Kona Qualifiers for 2012 already, two 70.3 Worlds Qualifiers and numerous World and Europe AG medals through faster swimming. But It is not all about the fast guys though. “SFT helped me to go from being someone who dreamed of doing a triathlon but had a phobia of open water swimming, to coming out of the water at the Blenheim triathlon having swum a personal best. I felt ready, prepared and confident... in fact I couldn’t wait to get in the water” - VICTORIA ROBERTSON

Triathlon Coaches

We are swim Specialists on the STEVE TREW, JOE BEER and most recently Tridynamic Tri Camps. We are also pleased to have been appointed Openwater Coaches at the Triathlon centre of Excellence Club La Santa organising their first OW swim camps.

Speedo

Back in 2010 we were appointed Advisory Coaches, conducting lessons and workshops on their behalf. Providing feedback, testing and research into products and wetsuits.

How are we helping ?

• Newdrillsandteaching methods• Regularfeaturesinmuchof the triathlon and open water swimming press• Onlinedrillsdemos,relevant sessions and tips•121lessons•Openwatertraining•Fitnesssessions•Weekendworkshops•Trainingcamps•Swimfest

Helping at all levels with all aspects of your swiming.swimfortri.com@SwimforTri020 7001 7511 [email protected]

Find us on Facebook and Twitter to receive regular updates.

00.68

Race Information ‘Bike & Run’


The BikeIt is your responsibility to bring a bike that is road worthy and complies with the BTF rules (visit www.britishtriathlon.org for more information).

Bike Helmet

Approved cycling safety helmets of ANSI Z90.4, SNELL B90, EN 1078 or an equivalent national standard must be worn by competitors. (NOTE: a CE mark is NOT an approval mark).

The course• Make sure you know the route! It is your

responsibility to navigate the course successfully and safely

• The bike course can get very slippery when wet• Always cycle on the left hand side and beware

of competitors overtaking you on the right• Please pay attention to the marshals

instructions at all times• Please note marshals CANNOT count laps

for you.

Drafting

No drafting is allowed, i.e. taking shelter behind or beside another competitor during the cycling leg of the race.

The RunThe Skechers Run Course• Run on the left at all times• No headphones are allowed• Be aware of other

competitors trying to pass you and take care when passing other competitors

• It is your responsibility to complete the required course successfully and count your own laps

• The race finish is located within Expo inside the ExCeL centre.

Drinks on the courseThere will be water stations after the swim, on the Skechers run course and at the finish.Additionally, Gatorade Hydration Stations ‘The world’s number one

sports drink’ (www.gatorade.co.uk) will be available after the swim, on the run course and at the finish. Please get used to re-hydrating as part of your training. Remember it is vital to drink regularly during and after exercise.

Nutrition on the Course Maxifuel, our official sports

nutrition sponsor, will have gel fuel stations around the

course, look out for them as you make your way around.

Removal of Equipment

You will be able to remove your bike from Transition immediately after racing and you must remove your bike and equipment from Transition within 1.5 hours of finishing and prior to the venue closing times. The organisers reserve the right to remove any equipment left in transition beyond the above times. The Support Team will check the bike number against the wristband number before it is released.

*There will be no drink stations on the cycle section - you should prepare a drink that is suitable for you and have it on your bike before the race starts*

*A bike helmet is compulsory.*

*NB: any helmet bought in recent years will comply but check for damage which would stop it protecting you properly.*

*One of our biggest issues post-event is caused by people taking the wrong wetsuit from Transition, please take a few seconds to check that you have your

own wetsuit, most are black and look very similar.*




Team Relay ........................................................................... 5



Key Race Rules .................................................................... 6







Distances ........................................................................... 10

Race Times ........................................................................ 10

Cut Off Times ..................................................................... 10


Distances ........................................................................... 11

Race Times ........................................................................ 11

Cut Off Times ..................................................................... 11

Your Race Day .................................................................... 12

The Swim ........................................................................... 12

The Bike ............................................................................. 13

The Run ............................................................................. 14





Medical Advice ................................................................... 15







Course Maps ............................................................... 20 - 21













Sponsors

A N I M G G R O U P





*Please make sure your kit is labelled so it can be identified!*

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00.71

Expo Floorplan

VIRGIN ACTIVE LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk VIRGIN ACTIVE LONDON TRIATHLON 2012www.londontriathlonexpo.co.uk

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00.72

Course Map Saturday & Sunday

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Sep

tem

ber

- E

lite R

aces

SWIM

BIKE

BIKE

TUR

N PO

INTS

RUN

Olym

pic

Plus

1 la

p (O

lym

pic

Turn

s)

1500

m3

laps

80

kmTr

ansi

tion

> W

estm

inst

er >

S

tans

field

Roa

d >

Wes

tmin

ster

>

Sta

nsfie

ld R

oad

> W

estm

inst

er >

S

tans

field

Roa

d >

Tran

sitio

n

4 la

ps

10km

Olym

pic

(Sun

day

mor

ning

)

1 la

p (O

lym

pic

Turn

s)

1500

m2

laps

40

kmTr

ansi

tion

> W

estm

inst

er >

S

tans

field

Roa

d >

Bill

ings

gate

>

Sta

nsfie

ld R

oad

> Tr

ansi

tion

4 la

ps

10km

Olym

pic

(Sun

day

afte

rnoo

n)

1 la

p (O

lym

pic

Turn

s)

1500

m2

laps

40

kmTr

ansi

tion

> To

wer

Brid

ge >

S

tans

field

Roa

d >

Tow

er B

ridge

>

Sta

nsfie

ld R

oad

> Tr

ansi

tion

4 la

ps

10km

SWIM

BIKE

RUN

Supe

r Spr

int

1 la

p 40

0m1

lap

10km

1 la

p 2.

5km

Sprin

t1

lap

750m

2 la

ps

20km

2 la

ps

5km

Olym

pic

Team

s2

lap

(Spr

int T

urns

) 1.

5km

4 la

ps

40km

4 la

ps

10km

Turn

ing

Poi

nts

for

the

bike

are

Lea

mou

th a

nd G

allio

ns.

Sund

ay

23

rd S

ep

tem

ber

Satu

rday

22

nd

Sep

tem

ber

Key

Swim

rout

e

Bike

rout

e

Skec

hers

Run

rout

e

Gato

rade

Hy

drat

ion

Stat

ion

Max

ifuel

Nu

triti

on S

tatio

n

Tim

ex T

ime

Chal

leng

e

Wat

er s

tatio

n

View

ing

Poin

t

Hote

ls Ram

ada

Prem

ier I

nn

Cust

om H

ouse

Novo

tel

Ibis

Crow

ne P

laza

Alof

t Hot

el

1 3

5

2 4

6 7

V

BONU

S ZO

NE

20

V

IRG

IN A

CT

IVE

LO

ND

ON

TR

IAT

HLO

N 2

01

2W

WW

.TH

ELO

ND

ON

TR

IAT

HLO

N.C

O.U

K

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Virgin Active London Triathlon & Expo Official Guide

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Transcript of Virgin Active London Triathlon & Expo Official Guide