Vine

11
David Cannons

description

 

Transcript of Vine

Page 1: Vine

David Cannons

Page 2: Vine

App Description

● 6 second looping video

● Android, iOS and Windows

● Followers, likes, revines and comments

https://vine.co/v/hwUDeawFzxL

https://vine.co/v/h1HwMFwhWul

https://vine.co/v/b1maztKQguh

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Financial Info

● Seed investment from RRE Ventures

● Bought pre-launch by Twitter

● Deal reported at 30 Million

● Twitter looking to monetize

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History

● Founded June 2012 by Dom Hofmann, Rus

Yusupov and Colin Kroll

● Acquired by Twitter October 2012

● Debuted January 2013 for iOS

● Android in June 2013

● Most-downloaded free app iOS April 9th

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What’s Hot

● Windows phone app

● Nov. 21 launched in 19 new languages

● Hit 40 million users in August

● Front facing camera (selfies!)

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Secret Sauce

● Ease of use

● Length of time

● Loop

● Hilarious

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Story

● Vine backer David Lee showed to Twitter co-

founder Jack Dorsey

● Hoping to get advice on design

● Dorsey loved it

● Convinced Dick Costello to approve

purchase

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Competition

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Competition

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Prediction

● Tough to predict internet fads

● Instagram is pets, food, babies and nature

● Vine has “stars”, comedy and head start

● Success

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Questions?