Village of PotsdamDOWNTOWN REVITALIZATION INITIATIVE

Public Open House #2MARCH 3, 2020

WWW.POTSDAMDRI.COM

AGENDA

WelcomeDRI Program OverviewProject Schedule UpdateDRI Vision, Goals & StrategiesProjects UpdateOpen House OverviewNext Steps

LOCAL PLANNING COMMITTEE (LPC)Name AffiliationMayor Reinhold Tischler – Co-Chair Village of PotsdamKristin Esterberg, PhD – Co-Chair SUNY PotsdamHugo Attemann Village of Potsdam Planning BoardErik Backus Clarkson UniversityRob Bicknell Bicknell CorporationEric Burch Canton-Potsdam Hospital Allison Carney Bricks and Mortar MusicAnn Carvill Town of Potsdam SupervisorErin Draper Clarkson UniversityCindy Goliber Town of Potsdam ClerkKellie Hitchman Potsdam Chamber of CommerceMaggie McKenna St. Lawrence County Arts CouncilDuane Pelkey Community Bank, NARose Rivezzi Big Spoon KitchenNick Sheehan Atomic Engineering & JE Sheehan ConstructionLee Van de Water Cornell Cooperative Extension

STATE PARTNERS

Name Title Department

Barbara Kendall* Coastal Resources Specialist Department of State

Stephen Hunt Regional Director, North Country Office

Empire State Development

Mary Barthelme Project Manager NYS Homes & Community Renewal

Seth Belt Regional Representative, North Country

Governor’s Office

Buck Bobbin Regional Representative, North Country

Department of Labor

*Lead Planner

VILLAGE AND COUNTY STAFFName TitleGregory Thompson Village Administrator

Frederick Hanss Director, Village Planning and DevelopmentJason Pfotenhauer Director, St. Lawrence County Planning OfficePatrick Kelly CEO, St. Lawrence County IDA

CONSULTANT TEAM

Captain Consultants, LLC

DRI PROGRAM OVERVIEW

Key Program Components:

DRI Vision, Goals & Strategies Downtown Profile &

Assessment Priority Projects DRI Strategic Investment Plan Community Engagement

$100 Million Statewide 10 Regional Economic

Development Council Awards Strategic Investment Plan DRI Projects Other Projects

December 2019• LPC Kick-off• Vision• Engagement

Plan• Call for

Projects

January 2020• Downtown

Profile (Draft)• Goals (Final)

February 2020• Strategies• Preliminary

Project List• Downtown

Profile (Final)

March 2020• Project

Profiles• DRI Strategic

Investment Plan (Draft)

• Strategies (Final)

April 2020• LPC Funding

Recs• DRI Strategic

Investment Plan (Final)

May 2020• Document

Edits Complete

PROJECT SCHEDULE UPDATE

POTSDAM DRI - VISION

To provide a future that balances the preservation of community character and natural resources with economic development. We envision the development of a living, working and learning community that retains and attracts residents, businesses, students and visitors that want to be part of a place where nature and culture reinforce one another. We envision a mixed-use environment of commercial,

institutional and residential uses which characterize a vibrant downtown.

POTSDAM DRI - GOALS & STRATEGIES

DRI Goals Assist in achieving the vision for downtown revitalization

DRI StrategiesSpecific steps taken to achieve the goals

POTSDAM DRI - VISION, GOALS & STRATEGIES

DRI PROJECT CATEGORIES

Public Improvements

Rehabilitation or Renovation

of Existing Buildings

(private/non-profit)

Revolving Loans & Grants

Branding & Marketing

CALL FOR POTSDAM DRI PROJECTS

• LPC issued a Call for Projects December 2019

• Call for Projects closed January 31, 2020

PROPOSED PROJECTS RECEIVED / EVALUATED

Total Projects: 47

Total Project Cost: $46.3 Million

Total DRI Request: $26.2 Million

LPC WORK GROUP MEETINGS

Small LPC Work Groups discussed projects with Project Team

Project Evaluation Worksheet utilized to assist in evaluation 23 evaluation factors considered

Projects placed into 3 categories:1. Ready to advance 2. Needs more information3. Not for the DRI

• A01: Downtown Riverwalk Trail• A02: Downtown Streetscape Project• A04: St. Lawrence Whitewater Park• B03: North Country Children’s Museum• B10: Potsdam Food Co-op Relocation• B12: The Sandstone• B25: Roxy Theater Alterations• B26: 59 Market Street (McDuff’s) • B29: Upgrades to Clarkson Inn• C01: Rebuild Downtown Potsdam • D01: Downtown Branding Campaign

PROJECTS ADVANCING IN DRI

PROJECTS THAT NEED MORE INFORMATION

• A07: Fall Island Skatepark / Outdoor Art Gallery• B05: Revitalize 9 Market Street• B07: Pert Building Renovation• B13: 38 Market St. Town House Renovation• B24: Market Square Mall Alterations- Repairs• B30: Snell Theater Transformation• B32: LC Drives Congdon Hall Equipment• B34: North Country Arts Center• B35: Project Vu/Blu Dodo• B36: Renovation of Damon Hall• B37: Restoration of Congdon Hall• B39: Market Street Historic Façade Project

PROJECTS NOT FOR THE DRI• A03: Museum Window Replacement• A05: Outdoor Lunchroom-Anchorspace• A06: Swift Rails Downtown Potsdam• B01: DMAX Plasma Expansion• B33: Where to Buy Potsdam App• B02: Midtown Apartments Carpet/Elevator• B16: Swan Landing Repairs• B23: Eat Shawarma Restaurant• B27: Market Square Apartments• B04: Park Bros @ 43 Maple St• B06: Revitalize IGA Grocery• B08: 50 Market St Warehouse Rehab• B09: 22-24 Market St.• B28: 49 Market Street Renovations• B31: 17 Maple Street Renovations• B38: Liberal Studies Building Renovation• B17: Old Northern Building Repairs• B20: Mama Lucia’s Restaurant Repairs

PROJECTS NOT FOR THE DRI• A03: Museum Window Replacement• A05: Outdoor Lunchroom-Anchorspace• A06: Swift Rails Downtown Potsdam• B01: DMAX Plasma Expansion• B33: Where to Buy Potsdam App• B02: Midtown Apartments Carpet/Elevator• B16: Swan Landing Repairs• B23: Eat Shawarma Restaurant• B27: Market Square Apartments• B04: Park Bros @ 43 Maple St• B06: Revitalize IGA Grocery• B08: 50 Market St Warehouse Rehab• B09: 22-24 Market St.• B28: 49 Market Street Renovations• B31: 17 Maple Street Renovations• B38: Liberal Studies Building Renovation• B17: Old Northern Building Repairs• B20: Mama Lucia’s Restaurant Repairs

OPEN HOUSE OVERVIEW

• Opportunity for public to learn about projects

• Purpose is to gauge level of public support for projects

OPEN HOUSE OVERVIEW

NEXT STEPS

LPC Meeting #4 Tuesday, March 17th 6:00 - 8:00 PM Village Civic Center

Community Room

Public Open House #3 April 2020 - TBD