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PRESENTED BY GROUP NAME: VIKINGSBINAY KUMARSAYAN GOSHABHISHEK KUMARYASH SAINIMD HASSAN MUJTABA

BUYING AND SAILING OF

ONLINE PRODUCT

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Key Players In this sectorwww.quikr.comwww.olx.com• Both the websites are having similar taxonomy• Quikr is more “graphic user interfaced”.• The traffic rate is identical in both the cases.• With very few players in this segment the profitability and

popularity is high.• Quikr has a additional advantage of eBay being its supportive

partner.• Olx having an ease of application and less security is haven for

brokers or local traders but Quikr has a security advantage over olx.

• Sometimes illegal practices are also followed on these sites as cyber laws are less stringent in India.

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Key players in this sector in India

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Book my Show• Providing best in class features on a website concerning with

on screen and off screen entertainment at the ease of a click.• The website also focuses on provision of an easy access to any

information related to the entertainment industry starting from blogs, to what’s new to reviews.

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Digital Marketing Activities of OLX• OLX uses paid search options rather than organic search

options.• Extensively follows e-mail & mobile marketing.• Has back links on many sites.• They are also concerned with cross marketing by developing

and integrating popups and other interfaces on you tube and other social websites too.

• The company is also planning to command the mobile marketing space by providing apps for all mobile platforms.

• Coding specifications

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KEY WORDS RESEARCH (Book my show)

• Google Ads was taken as the tool to evaluate the following :

Traffic flowCompetitionBidding pricesKey words ideasDevices used for the searchLocation proximity

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SEO & OTHER TOOLS

• Title• Meta tags• Content• Off page optimization App Customer care hot line Social Media• Other forms of on-page optimization Page rankings & Paid Ads

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Online Campaign-Getting Started

To start an ad campaign the following are the preliminary steps :

1. Campaign Name2. Type – standard, all featured3. Networks – Google search network, display network4. Choose – Devices, Locations, Languages5. Choose bidding strategy – manual or through Google6. Finalize budget 7. Choose Ad Extensions like location, phone number & links to site

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Standard Campaign

• Name Ad group• Create an Ad:1. Heading2. Description3. Display URL4. Landing page – Final URL, Destination URL5. Keywords selection

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Billing Options• Choose territory or country where the billing address is

located.• TAX Information:1. Business or partnership2. Individual

• Name & Address• Selection of payment options-Automatic/Manual payments • Payment Media – Credit/Debit card details• Complete sign up

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Keyword Selection

• It is very important to choose the right keywords and not get tempted by the present market scenario.

• The keywords should be strongly associated with the core business model of the website so that desired traffic is directed at the site.

• Keywords is one of the medium through which the search engine finds the website.

• A good selection of keywords can substantially increase the functionality, popularity & profitability of the website.

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Findings & Observations

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Areas to concentrate on

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Other points to consider• Utilization of webpage space• Proper back linking for an increased page rank• Connectivity with as many vendors as possible• Specificity in designing the taxonomy• Having additional security parameters• Create a dynamic website to alter it easily• Cross promote other websites to create goodwill & extra

profits• Use third party logistics systems• Aggressive advertising on social media• Decrease loading time for better user experience

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ANY QUESTIONS ??