Digital Marketing Careers in Bangalore, How Suresh changed his Career from Chef to Digital Marketer
Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore
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Transcript of Digital Marketing Company Bangalore | Digital Marketing Agency Bangalore
Digital Marketing Overview
Digital marketing is the process of increasing the visibility of a company or a product through electronic devices and mediums.
Digital marketing is among the processes that help the companies build their online presence and communicate with the target audiences through the online mediums such as social media, video marketing, and content marketing.
One of the major elements of digital marketing is SEO (search engine optimization).
www.urwebby.com [email protected]
Why are people going online?
The online space has evolved and it has got answers to all our questions. Be it our shopping needs, travel bookings or finding jobs, everything is available on the web.
Besides, the usage of smart phones and tablets to access the web too has turned out to be one of the reasons that people are moving online.
However, here are the major reasons that make people go online:
To educate themselves Create social connections Research Share For entertainment
www.urwebby.com [email protected]
Digital Marketing Objectives
The ultimate goal of digital marketing is to ensure that the company builds a target audience on the web and reaches out to them to further add to their customer base and revenue.
Besides, here are the major objectives that every digital marketing company should aim for:
To build social image of the brand
To create presence of the brand across the web
To reach out to the target audience available online
To increase visibility of the brand across various online platforms
To create its online customer base
www.urwebby.com [email protected]
Benefits of Digital marketing
Digital marketing is the need of this era. Every small or large business ensures to be indulged in digital marketing to create an online presence. Here are some valid reasons for which a company has to have a digital marketing strategy:
Assures effective results
Engaging the target audiences becomes easier
Creates brand image
Reduced marketing costs
Increased exposure of the brand
Real time results
Builds connection with the consumers
Helps generating revenues
www.urwebby.com [email protected]
Elements of your website
Search friendly design
High-quality images
Consideration of fonts and colors
Strategically placed images and content
Efficient search engine that enables effective search
Social media integration
Accurate contact details with google map
www.urwebby.com [email protected]
Search Engine Optimization (SEO)
SEO is the process of optimizing a website to ensure its visibility across the web. Search engine optimization ensures to bring a website among the top results on the search engines. One of the major elements of SEO is to have a search website. SEO helps to get as much as traffic to the website organically.
Major elements of SEO are:
Obtaining quality back links
Content marketing
On-page and Off-page optimization
Keyword research
Optimized Alt Image Tags
Initial Analysis
Keyword Research
Competitor Analysis
Meta Tag Creation
SE Submission & Directory
SubmissionsSocial Bookmarking
Blog Articles & Press Release
Link Building
SERP Report
Search Engine
Optimization Process
www.urwebby.com [email protected]
Advantages of SEO
Cost effective
Increased traffic
Convenient local and global reach
Long term keyword positioning
Higher sales
Awareness of brand
www.urwebby.com [email protected]
Pay per Click (PPC)
Pay Per Click, most commonly known as PPC is the paid form of advertising. This advertising model brings direct traffic to the website, as and when the ad is clicked by the users. The PPC experts create campaigns considering the company’s budget and accordingly set bids for the ads. Keyword research is a major element of PPC campaigns as these keywords are displayed at the top of the ads.
Some of the major elements of PPC are:
Adding relevant keywords
Splitting ad groups
Timely reviewing the keywords as per the impressions
Refining landing pages
Ensuring the click-through rate
www.urwebby.com [email protected]
Advantages of PPC
Real time traceability
Enhances local visibility
Can be run with a small budget too
Controlled and customized campaigns
Ability to monitor ROI
Ensures immediate results
www.urwebby.com [email protected]
Social Media Marketing (SMM)
Social Media Marketing is the process of reaching out to the customers through the social platforms such as Facebook, Twitter, You Tube, Pinterest, and others. Social media is one of the most relevant mediums that are being used to communicate directly with the customers and to even influence them. Understanding the significance of the social media, even the small companies are managing their businesses on social platforms and using them as the medium to directly communicate with the audiences.
Advantages of SMM
Brand recognition
Helps to create brand authority
Increases traffic
Enhanced customer experiences
Creates a dedicated user base
Communicates the business objective
Expands the customer base
Helps connecting with the audiences
www.urwebby.com [email protected]
Online Reputation Management
Reputation management is one of the crucial factors for every brand. Companies hire experts for this task. However, with the growing usage of internet, online reputation management too has become a major factor to be considered. Here, the company has to keep a check on the reviews of the company being posted on various online platforms including social media. They even have to revert to these reviews cautiously so as to maintain the brand’s position.
The major elements of online reputation management are:
Reputation evaluation
Monitoring the news
Managing the negative reviews
Taking care of reverse SEO
www.urwebby.com [email protected]
Benefits of Hiring a Digital Marketing Company
Not everyone can specialize in digital marketing. Thus, for businesses who wish to get the most out of the digital marketing, it is advisable to hire digital marketing company. They hold an expertise in PPC, SEO, SMO, or all the major elements of online marketing. Thus, while you look forward to enhance your digital marketing strategy, consider obtaining services from digital marketing companies.
Technical expertise
Ensured conversion rates
Set targets for SEO and SMO
Knowledge of competitive analysis
Updated knowledge of market trends
Value for money
Expert assistance of SEO, SMO, and PPC professionals
www.urwebby.com [email protected]
If you want to get an affordable web design for your business then
Contact Us:
website: www.urwebby.com
Email: [email protected]
Phone: 080 - 46647799