Social MediaViewTrip Mobile

connecting the passenger

Social Media Strategy Let travellers connect to share and source information

that will enhance their journey experience. Provide them with easy, intuitive methods of connection

to their chosen network(s) facebook, Linkedin, twitter, email groups, +….

Provide them with the ability to connect with their immediate (temporary) contextual network. Who’s travelling today, via this airport/carrier to destination

Traveller social network access Traveller is offered the option to

set up their chosen social networks.

Selection Traveller selects their preferred

social network(s). Model is extensible to include

other networks to connect or check-in

Set preferences User sets preferences for each

network based on automatic sharing of summary info or by itinerary.

Login credentials – e.g. facebook One time log in by the traveller

for the app to post to the network.

Each network has their own login requirements.

Posting my itinerary

Summary levelitinerary information;• new itinerary• changes• departing/arrived/

returned

Posted by [brand]

Post a question Traveller can ask ad-hoc

questions and get a response from their friends.

Posting on facebook

User generated request for info

Response mechanism Traveller alert when a response

is received from friends.

facebook answers friend response displayed in the

app keyword identifier offers

alternate relevant suggestions e.g. restaurant, hotel listing, taxi…

Contextual network Let the traveller know more about the community around

them Let them choose to connect if they wish to similar travellers

We know; Who is travelling Where they are travelling to Where they are travelling from Which carrier they are using Which social networks they share

Itinerary based geo-located communities User generated info;

“best coffee at the airport” security queue times

Connect with travelers User can crowd source information

from travelers who are having a similar experience.