Vietnamese health consciousness and motivation for exercise
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Transcript of Vietnamese health consciousness and motivation for exercise
Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.
Vietnamese health consciousness and exercises
Objective
The survey was conducted with the
aim to understand the health
Consciousness & activities.
The survey was conducted over 300
persons 18-39 years old in Ha Noi &
Ho Chi Minh.
Health status self-evaluation
½ respondents evaluate their health status is Good/Very good.
Q. How good do you evaluate your current health? (N=327)
12%
16%
8%
11%
14%
8%
15%
38%
44%
31%
39%
36%
42%
35%
44%
36%
52%
45%
43%
47%
42%
6%
3%
8%
5%
7%
3%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total
Male
Female
18-29
30-39
Ha Noi
Ho Chi Minh
Very good Good Normal Not good Bad
Actions to maintain/improve health
61%
52% 51%50%
48%
44%
36%
24%
20%
15%
0%2%
Sleep well Follow a healthydiet
Drink enoughwater
Do exercise Refrain fromsmokingcigarette
Refrain fromdrinking alcohols
Have some timeto relax
Collect health information from web / magazine
etc…
Go for periodicalhealth checks
Taking healthsupplementary
products
Others None of theabove
Sleep well, follow a healthy diet, drink enough water & do exercise are the most
common activities.Q. Which actions below do you take in order to maintain/improve your health condition? (N=327)
Actions to maintain/improve health - Gender
61%
52% 51%50% 48%
44%
36%
24%
20%15%
0%2%
73%
60%
52%
48%52%
45%
38%
25%
21%
14%
3%
48%
44%
51% 52%
45%43%
33%
23%
20% 17%
1% 2%
Sleep well Follow a healthydiet
Drink enoughwater
Do exercise Refrain fromsmokingcigarette
Refrain fromdrinking alcohols
Have some timeto relax
Collect health information from web / magazine
etc…
Go for periodicalhealth checks
Taking healthsupplementary
products
Others None of theabove
Total Male Female
Male has high tendency of keeping their health by daily customs, while female
consider about exercises more
Q. Which actions below do you take in order to maintain/improve your health condition? (N=327)
Actions to maintain/improve health - Age
61%
52% 51%
50%48%
44%
36%
24%20%
15%
0%
2%
60%
51%46%
51%
44%43%
29%
19%16%
11%
0% 1%
62%
54%
61%
48%
55%
46%48%
33%
27%24%
5%
Sleep well Follow a healthydiet
Drink enoughwater
Do exercise Refrain fromsmokingcigarette
Refrain fromdrinking alcohols
Have some timeto relax
Collect health information from web / magazine
etc…
Go for periodicalhealth checks
Taking healthsupplementary
products
Others None of theabove
Total 18-29 30-39
Elderly take a variety of actions, although most are mainly the easy life
improvementQ. Which actions below do you take in order to maintain/improve your health condition? (N=327)
The activities taken in past 3 months
44%
28%27%
19% 19%
14%
11% 10%
6%4% 4%
9%
3%
Walking Work out Running PlayFootball
PlayBadminton
Cycling Yoga Swimming PlayBasketball
Tabletennis
Play Tennis Others None of theabove
‘Walking’ is the activity used most followed by ‘Work out’ & ‘Running’.
Q. In the past 3 months, have you taken part in any of the leisure activities below? (N=327)
The activities taken in past 3 months - Gender
44%
28%27%
19%19%
14%11%
10%
6% 4% 4%
9%
3%
34%
30%32%
36%
22%
18%
8%
13%
10%
8% 7% 7%
3%
54%
26%22%
2%
15%
10%
13%
7%
2%1%
1%
10%
2%
Walking Work out Running PlayFootball
PlayBadminton
Cycling Yoga Swimming PlayBasketball
Tabletennis
Play Tennis Others None of theabove
Total Male Female
‘Play Football’ is led by male while female has higher ratio of walking
Q. In the past 3 months, have you taken part in any of the leisure activities below? (N=327)
The activities taken in past 3 months - Age
44%
28%27%
19% 19%
14%11%
10%
6%4%
4%
9%
3%
45%
25%
28%
17%
23%
15%
11%10%
8%
5% 4%5%
2%
42%
33%
24% 24%
12% 12% 11% 11%
2%3%
4%
14%
3%
Walking Work out Running PlayFootball
PlayBadminton
Cycling Yoga Swimming PlayBasketball
Tabletennis
Play Tennis Others None of theabove
Total 18-29 30-39
‘Play Badminton’ is popular among youth while work out is more for elderies
Q. In the past 3 months, have you taken part in any of the leisure activities below? (N=327)
Going to sport gym
19% currently goes to sport gym while the ratio increases to 81% including
intendersQ. Do you go to sport gym? (N=327)
Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh
No and I am not interested 33% 43% 22% 38% 24% 39% 28%
I do not but am interested in going 48% 35% 62% 46% 52% 49% 48%
I go to gym currently 19% 22% 15% 16% 25% 12% 24%
Reason not go to sport gym
Time constraint are the bigger reasons than cost
Q. Why don’t you go to sport gym? (N=107)
Total Male Female 18-29 30-39 Ha Noi Ho Chi Minh
I do not have time 68% 72% 61% 68% 68% 69% 67%
I play other sport which does not requireme to go to gyms
16% 20% 8% 18% 11% 18% 13%
I could do exercises at home 11% 10% 14% 10% 14% 7% 15%
I cannot afford going to gym 8% 8% 8% 10% 4% 5% 12%
The location of gym is too far 7% 3% 14% 8% 4% 7% 6%
I could do exercises at park 6% 1% 14% 4% 11% 2% 10%
I do not exercise so often 3% 1% 6% 3% 4% 0% 6%
Others 3% 3% 3% 1% 7% 0% 6%
Popular fitness gym
53%
8% 6% 5% 5% 5% 3% 3% 3% 2% 2% 2% 0% 0% 0% 0% 0% 0%
15%
65%
3%
12%
2% 1%5% 2%
1% 0% 0% 3% 2% 1% 2% 1% 1% 1% 1%
16%
Curently going Willing going
Local Gym or the ones around their residence occupies the majorities.
Q. Which sport gym do you go? (N=62)/ Which sport gym will you go?(N=158)
Budget for fitness gyms
5%
39%
26%
11%
5%
15%
8%
51%
22%
8% 8%
4%
Under 100.000 VND From 100.001 to200.000 VND
From 200.001 to300.000 VND
From 300.001 to400.000 VND
From 400.001 to500.000 VND
From 500.001 andabove
Currently going Willing going
The monthly cost is quite small. The budget for the intenders are even smaller
Q. On average how much is your monthly spending on sport gym subscription fee? (N=62) / How much are you willing
to pay for your monthly gym subscription fee? (N=158)
Summary: The Health Consciousness & Activities
• ½ respondents evaluate their health status is Good/Very good.
• ‘Sleep well’ is used most for maintaining/improving the health
• ‘Walking’ is the activity used most in past 3 months
• Time constraint is the main reason make persons don’t go to sport gym
• Local Gym/Near my place is most chosen for both type of users. (Currently
& Willing)
• The monthly cost is quite small. The budget for the intenders are even
smaller
Customer Profile
Respondent profile (N=327)
City
Ha Noi, 43%
Ho Chi Minh, 57%
Age
Male, 50%Female, 50%
Gender
* All are in charge of cooking for the family and have used crispy flour for cooking in the past 1 year
18-29, 64%
30-39, 36%
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0%1%
18%
31%
22%
14%
7%
3% 3%1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
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Our strength is 16-39 years old and urban areas. This is where most biz
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Married Status Household income Smartphone ownership
Single, 72%
Married, 25%
Others, 3%
26%
24%
14%
15%
9%
5%
3%
4%
< 5M VND
5 - 7.5M VND
7.5 - 10M VND
10 - 15M VND
15 - 20M VND
20M-30M
30-40M
<40M
27%
25%
18%
8%
8%
6%
15%
18%
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Sony
Others
Do not own
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